This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
Boost Fertility New Invention Ups Success Rates.pdf
Women Who Tech: Building Social Movements
1. Powered by:
Using Technology & Social Media
To Build Social Justice Movements
Principles of Social Media ROI
PANALISTS:
Amy Sample Ward
April Pedersen
Claire Diaz-Ortiz
PANALISTS: Michael Silberman MODERATOR:
Beth Kanter and Lauren Vargas, Roz Lemieux
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9. 1. Create strong campaign story to work across
channels, mediums, audiences
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10. 2. Give everyone a fish! Mobile app (game?) encourages
engagement, growth, action.
‘I learned how big mine is.
Click here to learn how big yours is.”
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11. 3. Build media, momentum with edgy video.
Sex sells. And saves fish.
But views didn’t convert to action.
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12. 4. Consistent, informed pressure
on legislators: monitor fish markets
2,000+ citizens calling Ministry put
undersized fish issue on agenda.
Web page inviting people to send a fax.
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15. MORE!
Read complete case study
Watch campaigners discuss
http://act.gp/HBIYcase
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16. New technologies allow people to increasingly lead
efforts for change.
Change-making is shifting from
N G O -LE D P E O P L E -L E D
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17. Why does this matter for Greenpeace?
more empowered
supporters bigger wins
more money
retention
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20. Innovations in people-powered
campaigning and digital mobilisation from
around the world.
Signup for dispatches:
MobilisationLab.org
Join campaigners from 350.org,
ActionAid, Oxfam, Red Cross,
Save the Children and other
leading organisations.
@MobilisationLab
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21. Next up:
Amy Sample Ward April Pedersen
NTEN Salsa Labs
@amyrsward @aprilinaction
Michael Silberman Claire Diaz-Ortiz
Greenpeace Twitter
@silbatron @claired
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These brave activists garnered international attention for their voyage to Amchitka . They went from being outsiders of Sierra Club to being “on the inside looking out” -- able to take on the issues that mattered to them. Bob Hunter, one of the first voyagers, had this to say when he came back: [READ QUOTE ON SLIDE] Today, similarly, we are seeing many people wanting to be more engaged with Greenpeace -- to be on the inside playing meaningful roles.
Why does this matter for Greenpeace? (1) Bigger wins -- we won the Nestle campaign in a record 9 weeks (2) More money -- those who volunteer donate more, and donate more often (3) Retention -- Those who volunteer stay involved for a longer period of time and do more. ======CUT??====== Our initial research shows that volunteers who take on their own efforts are more likely to engage in organization-defined efforts later on. Co-creating campaigns with volunteers results in broader leadership on issues that matter to us and increased volunteer retention.
Tremendous opportunity -- tap power and creativity of 17M Surplus of energy, ideas, creativity