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WomenWhoTech: Tools Galore

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Amy Sample Ward
Amy Sample Ward

Amy Sample Ward of NetSquared.org, Laura Quinn of Idealware.org, Natalie Foster of the Democratic National Committee, and Rebecca Moore of Google Earth Outreach conducted the Tools Galore session for the May 12, 2009, Women Who Tech Telesummit. Learn more at http://womenwhotech.com

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www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward
www.WomenWhoTech.com Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club
www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach
www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org
www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org
www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?
www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…
www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action
www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?
www.WomenWhoTech.com Broadcast Email Tools for 501c3s ,[object Object],[object Object],[object Object],[object Object],[object Object],Email Now www.networkforgood.org ,[object Object],[object Object],[object Object],[object Object]
www.WomenWhoTech.com Don’t Forget Your Constituent Database
www.WomenWhoTech.com Social Networking & Twitter
www.WomenWhoTech.com Social Networking & Twitter Two Principles: 1.) Know What You Want 2.) Prioritize the ROI
www.WomenWhoTech.com Social Networking & Twitter Facebook General Growth: -More than 200 million active users -The fastest growing demographic is those 35 years old and older -More than 3.5 billion minutes are spent on Facebook each day (worldwide) -More than 20 million users update their statuses at least once each day -More than 4 million users become fans of Pages each day
www.WomenWhoTech.com Social Networking & Twitter Twitter numbers: -An estimated 5,000 to 10,000 new accounts are registered each day. 
 -Only 5 percent of all Twitter users have more than 250 followers.
 -Only 0.8 percent have more than 1,000 

www.WomenWhoTech.com Social Networking & Twitter Helpful resources on Twitter: -Pew Internet report: www.pewinternet.org   - O'Reilly New Radar Report: Twitter and the Micro Messaging Revolution. http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html   -Deanna Zandt wrote this great beginner’s guide: http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/   -Very cool project from 2008: Twitter Vote Report http://www.twittervotereport.com 
 

www.WomenWhoTech.com Google’s Geo Tools Google Earth Google Maps & MyMaps Google Earth API (Plug-in) Google Maps API Google Sketchup
www.WomenWhoTech.com Galvanizing Community Action Neighbors Against Irresponsible Logging (NAIL) Hard-to-understand public notice of redwood logging plan Plan remapped in Google Earth Impact: Stopped the plan
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object]
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com How Google Earth & Maps can help Non-Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.WomenWhoTech.com Get started: visit Google Earth Outreach http://earth.google.com/outreach
www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?
www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?
www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?
www.WomenWhoTech.com Participant Questions: ,[object Object],[object Object],[object Object]
www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org
www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore www.earth.google.com/outreach Laura Quinn www.idealware.org Amy Sample Ward www.netsquared.org www.AmySampleWard.org

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