Social Media and the Job Hunt
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Social media can be a terrific help when you're looking for a job. It can also hurt. In this presentation for The Briefcase Project for F.E.G.S. in New York City, I outlined the pitfalls
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Social Media and the Job Hunt
- 1. Social Media and the Job Hunt Amy Vernon GM, Social Marketing Internet Media Labs
- 3. Source: Jobvite Social Recruiting Survey
- 4. Everybody’s Doing It • LinkedIn has 225 million registered users • Executives from all 2012 Fortune 500 companies are members • LinkedIn members did more than 5.7 billion professionally oriented searches on the platform in 2012. • More than 2.9 million companies have LinkedIn Company Pages. Source: LinkedIn
- 6. What does that mean? • Assume everything you do online – even in a “private” email – is public. • Conduct yourself accordingly. • No drunk photos. • No cursing. • Proofread. • If you’re not sure if you should post it, don’t.
- 7. Source: Jobvite Social Recruiting Survey
- 8. Social Media Can Hurt You Source: onDevice research, via Trackur
- 9. What you should do • Tell your career story • Fill out your profile completely • Use a quality photo (i.e., not blurry, not cut out from a larger photo) • Use keywords – think Search. • Join groups and network
- 13. The Platform Makes the Difference • LinkedIn: For business only. Don’t be cute. Don’t share cat videos. Spelling counts. • Facebook: Feel free to share cat videos. Don’t post drunk photos. Spelling doesn’t count as much, but don’t post gibberish. • Twitter: Spelling counts, but space-saving abbreviations are OK.
- 14. Source: Jobvite Social Recruiting Survey
- 15. Every Social Profile Counts Of employers who look up candidates’ social profiles: • 65% said they do it to see if the job seeker presents himself or herself professionally • 51% want to know if the candidate is a good fit for the company culture • 45% want to learn more about the candidate’s qualifications
- 16. • 34% said they have found content that has caused them not to hire the candidate. – Half of those said that was due provocative or inappropriate photos and/or information – 45% cited evidence of drinking and/or drug – Other reasons: displaying poor communication skills, bad-mouthing previous employers, making discriminatory comments related to race, gender, or religion, or lying about qualifications.
- 17. Source: Jobvite Social Recruiting Survey
- 18. Email: Be Professional • Gmail is preferable to Yahoo, Excite or Hotmail. • Whatever domain you use, don’t be cutesy in your address. • Good: amyjillvernon@gmail.com. Not good: fungirl@gmail.com • Your own email address (i.e., not shared with a partner – paulandjane@yahoo.com ) • Don’t put lots of numbers in your address. amybug98@yahoo.com allisonsmith20345@hotmail.com • Avoid the spam filter: “many email filters are set up to look for numbers, underscores, and superlative adjectives. angela_coopersmith1980@gmail.com. Partial source: Consultant Journal Photo by comedy_nosevia Flickr Creative Commons
- 19. Questions? • Amy Vernon • mail@amyvernon.net • Twitter: http://twitter.com/amyvernon • LinkedIn: http://linkedin.com/in/amyvernon • Facebook: http://facebook.com/amyvernon