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MATCH! Magazine
- 2. Publisher: Bauer Media Group -H Bauer Founded: 1875 First Issue: UK – 1987 with Bella Magazine Circulation: Weekly Country: Origin - Germany UK - 282 magazines in 15 countries
- 5. Magazine/ Print Media Televisio Radio n Online Mobile
- 6. Games – ‘Match Attax’ trading cards Games – Fantasy Website – Football ‘www.matchmag.co.uk ’
- 7. Emap Bauer Media Consumer Media
- 8. Bauer Radio Bauer Media Bauer Television (50%)
- 9. MATCH! magazine has a website. Easy Navigation They do not have a smart phone app!
- 10. MATCH magazine have a Facebook, Twitter and YouTube page. Social Media is part of the Web 2.0 movement. Promotion of their Twitter page Promotion of their Facebook page Exclusive Link to their subscription website offers
- 11. Mast head – The title of the magazine Bleeding – Where Pugs – images/Text cover Price/Date one another Teasers – Short Cover Lines – phrases or The main quotes from article/story articles used to being featured entice the reader Synthetic Plugs – Info Personalisation about the – The reader is content addressed directly
- 12. 100% Picture of front emphasising that cover on you will miss contents page. nothing if you read this magazine. ‘Snapped’ Makes it easy to navigate around the magazine.
- 13. Must be Sponsors interesting to the reader Advertisement
- 14. MATCH! Promotes it’s fantasy football league online. The pug of ‘FREE’ MATCH! A page Shows the completely reader a devoted to preview of promoting their what the Match Attax online screen collecting cards will look like.
- 15. MATCH!’s iconic bold red logo MATCH!’s original Match Attax trading cards
Notas del editor
- MATCH! is a football magazine published by Bauer Media Group and H Bauer. Bauer was founded in Germany in 1875 and has ever since been privately owned by The Bauer Family. Due to Bauer Media being a privately owned company they do not have a parent company. Bauer’s first UK magazine was ‘Bella’ in 1987 however, MATCH!’s first issue was on 6th September 1979 and is still circulated every Tuesday.
- Bauer Media also publish other famous magazine titles as well as MATCH! Other titles include Zoo, Grazia, More!, FHM, Golf World, Land Rover owner International and others shown on the screen.
- Bauer Media dominate the Motoring and Motorcycling sector with 14 separate magazines including Classic Cars, MCN and Ride.
- Bauer Media has expanded diagonally through Television, Online, Radio and Mobile as well as Magazine and Print Media. This is good for the company as it can promote other sectors of its business through these expansions. For example, They could advertise MATCH! Magazine through Kiss Radio.
- MATCH! Magazine has expanded diagonally through a website but mainly through games such as their own fantasy football league and Match Attax trading cards. This diagonal expansion can help to business rapidly grow.
- In 2008,Bauer Media bought Emap Consumer Media and Emap Radio, another media publishing company to become the UK’s largest publishing group.
- Bauer Media has expanded vertically by creating Bauer Radio and Bauer Television of which Channel 4 own half of. This happened to create more revenue for Bauer Media.
- MATCH! magazine has a website where extra information can be found, rather than just the magazine and for those readers who prefer a more interactive experience. MATCH! Magazine do not however have a smart phone app. This could be for several reasons but looking at Bauer’s other expansions of business such as Heat and Kiss who do have a smart phone app, MATCH! may be getting one soon. The tab bar is situated down the side of the webpage which creates easy navigation around the site. This easy navigation will make customers more inclined to visit the site more often meaning that MATCH! Is gaining more frequent viewer and potential buyers of their magazine.
- Social Media is part of the Web 2.0 movement which creates a two way relationship between you and the internet. MATCH! magazine have a Facebook, Twitter and YouTube page which is available to anyone. By MATCH! Having an account on these social networking sites it enables readers to have a more fulfilled experience and gives them a chance to promote other arms of their business such as ‘Match Attax’ cards and to show technologies such as videos that they would not be able to share otherwise.
- The front cover of any magazine has to be eye-catching to make the public want to buy it. MATCH! Successfully does this by including bright colours and pictures. MATCH! Uses other standard features in its magazine cover. 1) Bleeding – where images/text cover one another. 2) Mast Heat – The title of the magazine. 3) Pugs – Price/Date. 4) Cover Lines – The main article/story being featured. 5) Teasers – Short phrases or quotes from articles used to entice the reader. 6) Plugs – Info about the content of the magazine. 7) Synthetic Personalisation – Where the reader is addressed.
- Contents pages of magazines usually work in conjunction with the front cover. MATCH! Does this by having a picture of the front cover on the contents page. It also features pictures and captions of what the reader will want to see. For example ‘snapped’ meaning that famous footballers have been pictured when they don’t know, this could entice the reader. The bold page number and corresponding pictures makes it easier for the reader to navigate around the magazine.
- Feature pages need to be interesting to the reader. For example in MATCH! Magazine one of the feature pages is ‘results’. The reader will be interested in this as if they have bought the magazine, they are likely to be interested in football and therefore the results. Feature pages in magazines are also used as advertising space. In this MATCH! Feature page, FIFA12 is being advertised, along with the sponsors ‘npower’ and ‘Clydesdale Bank’.
- MATCH! Promotes it’s fantasy football league online on an inside page. The bold text makes the website stand out which will make more people visit it. Also the pug of FREE will make people want to visit the site as they know it will not cost them anything. The fact that MATCH! Have an entire page devoted to their brand of Match Attax collecting cards shows how much they want to push this area of the business.
- A brand can be defined as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. MATCH! Has done this through their ‘Match Attax’ cards which no other magazine produces. Their iconic bold red ‘MATCH!’ logo along with the fact that they are a magazine specialising in football also makes them stand out from other standard magazines.