What does it take to build an online community? Using Social Networking to Promote the Physical Activity Guidelines
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Presented on August 13, 2009 at the CDC National Conference on Health Communication, Marketing, and Media Presentation covers 1. Trends and Statistics of social networking sites overall and online communities 2. Be Active Online Community development and lessons learned 3. Showcase of our other social media tools
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What does it take to build an online community? Using Social Networking to Promote the Physical Activity Guidelines
- 1. What does it take to build and Online Community? Using Social Networking to Promote the Physical Activity Guidelines Ana Tellez, APTR eHealth & Policy Fellow Office of Disease Prevention & Health Promotion (ODPHP) U.S. Department of Health & Human Services August 13, 2009
- 6. Examples of Professional Online Communities Jewelers & Consumers IT professionals Education & Training Professionals
- 12. Taking a Peek at our Pilot
- 13. Taking a Peek at the Profiles
Notas del editor
- Good afternoon Trends and Statistics of social networking sites overall and online communities Be Active Online Community development and lessons learned Our other social media tools
- NOTES: SOURCES: http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/#comment-2581823 Top Social Media Sites of 2008, December 31, 2008. Accessed on May 5, 2009. http://www.edisonresearch.com/Infinite%20Dial%202009%20Presentation.pdf Edison Research, April 2009 report on “The Infinite Dial 2009.” Accessed on May 5, 2009. http://www.edisonresearch.com/Infinite%20Dial%202009%20Presentation.pdf Edison Research, April 2009 report on “The Infinite Dial 2009.” Accessed on May 5, 2009. http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success Twitter’s Tweet Smell of Success, March 2009. Accessed on May 5, 2009. http://blog.nielsen.com/nielsenwire/online_mobile/march-video-streaming-soars-nearly-40-compared-to-last-year/ March Video Streaming Soars 40% Compared to Last Year, April 2009. Accessed on May 5, 2009.
- NOTES: - Different social sites have different levels of use among age groups… - Interesting to note that different populations use technology in different ways – for example, Latino rates for using mobile technology are much higher than average and African American rates for using broadband (in many cases to download music or games) are much higher than average SOURCE: http://www.rapleaf.com/company_press_2008_06_18.html Published June 2008. Accessed on May 12, 2009.
- 1. 2. (although content does plays a major role, it is not the impetus for the community) 3. it is not one conversation but many 4. Not necessarily in the context of what the community is discussing as a whole 5. These leaders are community members and they self-select because of their interests - not because they are told to do so...although they can be encouraged to do so.
- http://www.diamond.info http://www.toolbox.com http://www.learningtimes.org
- Aligned with our stakeholders’ vision! Networking across geographic regions (nation-wide) Sharing information about successful strategies and lessons learned in promoting the Guidelines Leveraging resources to collaborate on promotion efforts
- Happy to share resources as they are requested for specific platforms…