Presentation from one of the remarkable IT Security events in the Baltic States organized by “Data Security Solutions” (www.dss.lv ) Event took place in Riga, on 7th of November, 2013 and was visited by more than 400 participants at event place and more than 300 via online live streaming.

1. Understanding Enterprise Mobility
Market
Vaidas Bielinis
Samsung Electonics Baltics

2. Samsung Today

3. Samsung Electronics Baltics
Established in 2008 [1999]
Employees: 144 people
Revenue: 357 mio. USD in 2012
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4. ENTERPISE MOBILITY MARKET
INSIGHTS
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4

5. ENTERPRISE MOBILITY IS THE TREND TOWARD A SHIFT IN WORK HABITS
• Mobile Employees
•
Enablement through BYOD and COPE
• Mobile Devices
• Mobile (Corporate) Data
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6. BYOD VS. COPE
BYOD
Model
IT
COPE
Employees take their personal
device to work connecting to
corporate resources
Allow employees to put personal
data on a corporate liable work
device
- Shift costs to employee
- No responsibility for
maintenance
Employee - Use device of choice
- Improved efficiency,
productivity and satisfaction
- Select preferred devices
- Select cost-sharing model
- Devices kept up-to-date by IT
- Have support of IT
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7. ENTERPRISE MOBILITY ESSENTIAL REQUIREMENTS AND BENEFITS
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8. THE ENTERPRISE MOBILITY MARKET WILL DOUBLE OVER THE
NEXT FOUR YEARS
Enterprise Mobility Shipments
(Smartphones, mobile phones and tablet
PCs, Europe, 2012-16)
Units (M)
110
 Total European
enterprise market for
smartphones, mobile
phones and tablet PCs is
49M units (2012)
100
90
80
4-Yr
CAGR:
20.4%
70
60
105.1
50
87.9
 Expected to grow by
214% over next 4 years
and reach 105M units by
2016
40
72.8
30
59.3
49.2
20
10
0
2012
Source: Canalys European BYOD Market Landscape Analysis
(April 2013)
2013
2014
2015
2016
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9. SMARTPHONES HAVE THE LARGEST SHARE WHILST TABLETS
ARE DRIVING GROWTH
Enterprise Mobility Shipments
(Smartphones, mobile phones and tablet
PCs, Europe, 2012-16)
Units (M)
 Smartphone
comprises largest
share (66% in 2012)
110
105
M
100
87M
90
42%
80
37%
70
59M
60
 Tablet is highest
50
growth category with
40
36% 4-Yr. CAGR
36.3%
73M
49M
26%
29%
33%
1%
2%
-25.5%
3%
30
5%
8%
20
66%
66%
64%
61%
57%
16.3%
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 Mobile phones are
0
declining, possibly due
2012
2013
Smartphone
2014
2015
Mobile phone
2016
4-Yr CAGR
Tablet PCs
to replacement with
smartphones
Source: Canalys European BYOD Market Landscape Analysis (April 2013)
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10. EMAIL REMAINS THE FIRST MOBILE REQUIREMENT…
Mobile requirements: “Must Have”
Mobile requirements – “Wish List”
1
Email
1
Faster access to content
2
Calendar and Contacts
2
More stable access to content
3
Voice and Text
3
Work Flow optimisation
4
VPN Access
4
Improved data security
5
Collaboration and File Sharing Apps
6
Social Media (esp. Twitter)
7
CRM apps
8
Navigation
Source: KAE Enterprise Mobility ITDMs Research (April 2013)
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11. …BUT MOBILE ACCESS TO BUSINESS APPS IS INCREASING
 Collaboration, File Sharing and Video Conferencing
apps are increasingly being used when mobile.
 Integration with the business’ CRM solution is
considered key when selecting mobile devices and
preferred OS. An increasing number of companies are
moving to cloud based solutions.
 A trend towards using apps from the consumer
sphere is also visible through increasing usage of social
media, navigation and productivity apps across
enterprise devices, smartphones in particular
Source: KAE Enterprise Mobility ITDMs Research (April 2013)
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12. “MUST HAVE” APPS VARY BY COMPANY SIZE
Small Businesses
Medium Businesses
Large Businesses
Video calls and Collaboration Apps
Social Media Apps
Navigation and Travelling Apps
File sharing and note taking
Cloud based enterprise tools
Source: KAE Enterprise Mobility ITDMs Research (April 2013)
Logos indicate the most popular apps mentioned by ITDMs. Arrows indicate the size of businesses considering these must have apps
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13. KEY TAKEAWAYS
Consumers are playing an increasingly influential role in enterprise
mobility decisions.
The rise of BYOD is not just impacting device use in the enterprise.
Apps and cloud tools from the consumer space are also being increasingly used.
ITDMs needs also vary by vertical: From Security and compliance with
regulation to sales and workflow or data access automation.
ITDMs express strong interest for security. Samsung KNOX™ appeals to those
looking to implement BYOD soon.
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14. ADDRESSING ENTERPRISE MOBILITY NEEDS
Samsung Enterprise Mobility Partner ecosystem:
•
Teaming up to Address Customer Needs and
Maximize Opportunities
•
Combining wide variety of Devices and Partner
Solutions
•
Providing key security solutions to address
major platform challenges
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15. THANK YOU!
감사합니다
PALDIES!
ENTERPRISE
MOBILITY
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