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The Evolution of Digital Marketing- Class 2

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AndreaGenevieve Michnik
AndreaGenevieve Michnik
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BDMM 4336 Evolution of Marketing Marketing 1. Word of mouth will always come Evolution first (WOM) Class 2 2. Etchings on a wall Fall 2011 3. Roman penis 4. Egyptian papyrus 5. Printing press 6. Newspapers 7. Agencies 8. Radio, TV and Admen @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Advent of Digital Marketing • Digital marketing = tech driven Evolution • Marketing will always start with Class 2 Fall 2011 PEOPLE • Influence, persuasion also ingredients @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Tech Cycle Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Communication History Marketing Early networks: Evolution Class 2 • Telegraph Fall 2011 • Morse Code • ARPANET • Email • Internet @AndreaGenevieve andream@stedwards.edu
BDMM 4336 The State of the Internet 2011 Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Web 2.0 Marketing • Web 2.0 is not the future Evolution • Web 2.0 is an evolution Class 2 • 2 way communication Fall 2011 • Consumers have control @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Consumer Behavior Marketing A. Interconnectivity Evolution B. Level playing field Class 2 C. Filtering Fall 2011 D. Niche agregation E. Personal publishing F. Prosumer emergence G. Purchase on demand @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Next Class Marketing • Digital Strategy Evolution • First Quiz Class 2 • First Blog Post Fall 2011 @AndreaGenevieve andream@stedwards.edu

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The Evolution of Digital Marketing- Class 2

  • 1. BDMM 4336 Evolution of Marketing Marketing 1. Word of mouth will always come Evolution first (WOM) Class 2 2. Etchings on a wall Fall 2011 3. Roman penis 4. Egyptian papyrus 5. Printing press 6. Newspapers 7. Agencies 8. Radio, TV and Admen @AndreaGenevieve andream@stedwards.edu
  • 2. BDMM 4336 Advent of Digital Marketing • Digital marketing = tech driven Evolution • Marketing will always start with Class 2 Fall 2011 PEOPLE • Influence, persuasion also ingredients @AndreaGenevieve andream@stedwards.edu
  • 3. BDMM 4336 Tech Cycle Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 4. BDMM 4336 Communication History Marketing Early networks: Evolution Class 2 • Telegraph Fall 2011 • Morse Code • ARPANET • Email • Internet @AndreaGenevieve andream@stedwards.edu
  • 5. BDMM 4336 The State of the Internet 2011 Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 6. BDMM 4336 Web 2.0 Marketing • Web 2.0 is not the future Evolution • Web 2.0 is an evolution Class 2 • 2 way communication Fall 2011 • Consumers have control @AndreaGenevieve andream@stedwards.edu
  • 7. BDMM 4336 Consumer Behavior Marketing A. Interconnectivity Evolution B. Level playing field Class 2 C. Filtering Fall 2011 D. Niche agregation E. Personal publishing F. Prosumer emergence G. Purchase on demand @AndreaGenevieve andream@stedwards.edu
  • 8. BDMM 4336 Next Class Marketing • Digital Strategy Evolution • First Quiz Class 2 • First Blog Post Fall 2011 @AndreaGenevieve andream@stedwards.edu