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COMM 2337

                        A Students Guide to
                              Twitter
Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
COMM 2337




Twitter
101                     “Life Happens Between
        Class 5
        Fall 2011          Emails, Texts and
                             Phone Calls.”



@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                             That Silly Bird

Twitter                 • 140
                          Characters
101                     • “What’s
        Class 5
        Fall 2011         Happening?”
                        • Sharing
                        • Global
                        • Micro
                          blogging


@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                        Twitter in Plain English

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                        Twitter’s 5 Years old

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                             If Twitter Was A Movie
COMM 2337




Twitter
101
        Class 5
        Fall 2011       Twitter and Today Show




@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                             Large Company
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                             Local Company
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                               Schools
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                            Health Industry
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                               Sports
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                              Non-Profit
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                             Entertainment
COMM 2337


                        Brands on Twitter

Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
                              Local News
COMM 2337


                                Media Movers

Twitter                 •   @ogilvypr
101                     •   @breakingnewson
        Class 5         •   @Pistachio
        Fall 2011
                        •   @Shonali
                        •   @HARO
                        •   @prblog
                        •   @prsarahevans


@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                                    I’m Sold!

Twitter                 •   Hudson River Plane Crash
101                     •   Iran Elections
        Class 5         •   Michael Jackson’s Death
        Fall 2011
                        •   Presidential Inauguration
                        •   Mumbai Attacks
                        •   Egyptian Uprising
                        •   Egypt Protests


@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                              How to Tweet

Twitter                 1. Create an account
                        2. Build your presence
101                     3. Start following
        Class 5
        Fall 2011       4. Listen
                        5. Engage in a conversation or start
                           one
                        6. Share something
                        7. Maintain you presence
                        8. Learn what is valuable

@AndreaGenevieve
andream@stedwards.edu
COMM 2337




Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
COMM 2337




Twitter
101
        Class 5
        Fall 2011




@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                                        Credits

Twitter
                        Andrea Genevieve Michnik
101                     Intro to PR COMM 2337
        Class 5         St. Edwards University- Fall 2011
        Fall 2011       E-mail: andream@st.edwards.edu
                        @AndreaGenevieve

                        All photos protected under Flickr Creative Commons




@AndreaGenevieve
andream@stedwards.edu

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Twitter for PR Students

  • 1. COMM 2337 A Students Guide to Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 2. COMM 2337 Twitter 101 “Life Happens Between Class 5 Fall 2011 Emails, Texts and Phone Calls.” @AndreaGenevieve andream@stedwards.edu
  • 3. COMM 2337 That Silly Bird Twitter • 140 Characters 101 • “What’s Class 5 Fall 2011 Happening?” • Sharing • Global • Micro blogging @AndreaGenevieve andream@stedwards.edu
  • 4. COMM 2337 Twitter in Plain English Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 5. COMM 2337 Twitter’s 5 Years old Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu If Twitter Was A Movie
  • 6. COMM 2337 Twitter 101 Class 5 Fall 2011 Twitter and Today Show @AndreaGenevieve andream@stedwards.edu
  • 7. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Large Company
  • 8. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Local Company
  • 9. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Schools
  • 10. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Health Industry
  • 11. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Sports
  • 12. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Non-Profit
  • 13. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Entertainment
  • 14. COMM 2337 Brands on Twitter Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu Local News
  • 15. COMM 2337 Media Movers Twitter • @ogilvypr 101 • @breakingnewson Class 5 • @Pistachio Fall 2011 • @Shonali • @HARO • @prblog • @prsarahevans @AndreaGenevieve andream@stedwards.edu
  • 16. COMM 2337 I’m Sold! Twitter • Hudson River Plane Crash 101 • Iran Elections Class 5 • Michael Jackson’s Death Fall 2011 • Presidential Inauguration • Mumbai Attacks • Egyptian Uprising • Egypt Protests @AndreaGenevieve andream@stedwards.edu
  • 17. COMM 2337 How to Tweet Twitter 1. Create an account 2. Build your presence 101 3. Start following Class 5 Fall 2011 4. Listen 5. Engage in a conversation or start one 6. Share something 7. Maintain you presence 8. Learn what is valuable @AndreaGenevieve andream@stedwards.edu
  • 18. COMM 2337 Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 19. COMM 2337 Twitter 101 Class 5 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 20. COMM 2337 Credits Twitter Andrea Genevieve Michnik 101 Intro to PR COMM 2337 Class 5 St. Edwards University- Fall 2011 Fall 2011 E-mail: andream@st.edwards.edu @AndreaGenevieve All photos protected under Flickr Creative Commons @AndreaGenevieve andream@stedwards.edu