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Understanding Social Media for Dental Practices
- 1. Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com
- 3. Corporate Office in Upstate NY
- 4. Offices in Bloomfield CT, Rochester, NY, New Jersey
- 5. Employees 20 in CNY, CT, NJ, MA, & VA
- 6. Full Service Internet Marketing Agency
- 7. Search Engine Optimization Services
- 9. Social Media Implementation and Mgmt
- 10. Web Design, Development, Applications & Testing
- 12. The premise of social media marketing and PR is engaging your audience in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
- 13. Why is Social Media Important?
- 15. © 2009 Site-Seeker, Inc. Social Media is: Community Relations Customer Service Loyalty Building Collaboration Networking Patient Acquisition
- 16. It takes as much energy to wish as it does to plan. - Eleanor Roosevelt
- 19. Create a plan
- 23. Average user becomes a fan of 4 pages each month.
- 24. Free way to advertise your company or product
- 26. The “Like” Virus
- 29. New patient acquisition
- 30. Patient loyalty
- 31. Who will view your page?
- 32. What do you want your page to say about you?
- 33. How will you engage your audience
- 36. Phone numbers
- 37. Hours
- 38. Location
- 39. Encourage your “fans” to interact
- 41. Allow patients to ask questions
- 43. Engagements
- 46. Measure
- 48. Promotes you as the “Expert”
- 53. Get Listed - Step 1
- 54. Verify (123) 456-7890 ABC Dental 123 Dental Street Dental Land, CT
- 55. Print
- 56. Search Engine Results Page
- 58. Measure
- 59. Measure
- 61. Easy
- 62. Trackable
- 64. Yelp!
- 65. Healthgrades
- 66. WellnessRelax! Manage them, don’t react!
- 68. Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday.
- 70. Leverage What’s Out There
- 73. Monitor Successes Is this your target audience?
- 75. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content
- 77. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook Other Blogs LinkedIn
- 80. New patient appointment requests
- 83. Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
- 84. Focus: No need to tackle it all at once. Pick a platform and start there.
- 85. Educate: People will care about what you have to say, as long as they can understand it.
- 86. Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
- 87. Be Patient: You will not see results over night. They will come in time as your voice builds.
- 88. Ready to get started?
- 89. Request a free Website Consultation Today!
- 90. Thank You! Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com