How to Use Pinterest for Building Your List - by Internet Marketing Virtual Assistant, Andrea Kalli. Visit www.virtualassist.net Social Media Virtual Assistant Content Marketing Virtual Assistant Internet Marketing Service Specialist

1. HOW TO USE PINTEREST
AS A LIST BUILDER
BY ANDREA KALLI
Internet Marketing Virtual Assistant
Your Message. Your Product. Your Business.

2. YOUR PINTEREST MAKEOVER
1. Convert your account to a Business Account
• Log in & select the About tab
• From dropdown menu, select For Businesses
• Hit Convert button when business page opens up

3. SHOULD YOU CONVERT?
Disadvantages
• Can’t be undone
• Can’t verify a WordPress
blog
• Only 1 admin can
manage the account
• Only 1 email can be
linked
• No custom URL – yet
• Can’t move business
boards from another
account
Advantages
• Can verify website &
add “Pin It” buttons
• Verifying website adds
social validity
• Can change business
name
• Target specific areas of
business
• Can add a widget to
your site for followers

4. WHAT YOU CAN DO RIGHT AWAY
• Some people say a Business Account helps; others
aren’t so sure

5. NEXT STEPS
2. Install the ‘Pin It’ bookmarklet
• Install on YOUR browser so you can pin other people’s
pictures easily
• www.pinterest.com/about/goodies
3. Install apps for iPhone, iPad or Android
• Found in same Goodies section
• Snap original photos & pin them immediately

6. NEXT STEPS
4. Install a ‘Follow’ button on your site
• Found in the Goodies section
• Encourages other people to follow you on Pinterest

7. NEXT STEPS
5. Install a ‘Pin It’ button on your site
• Found in Goodies section
• Grants permission for other people to pin & share your
images
• Helps build traffic, loyalty & trust

8. SET YOUR GOALS
• Having an objective & staying focused will increase
your satisfaction with Pinterest
• Etsy.com
• They wanted to provide visual inspiration to increase sales
• They featured Guest Pinners
• Overall, Etsy.com is happy with results
• You won’t waste time pinning haphazardly

9. ASK YOURSELF THESE QUESTIONS
1. How will photo sharing & pinning help me?
2. What will photo sharing do for my audience?
3. How will this increase my visibility as a resource?
4. What do I want to achieve & how?
5. Will allowing others to Pin my photos detract from
my business?
6. Are there any hidden pitfalls I haven’t thought
about?
7. Is photo sharing relevant to my business? Is this the
strategy I should be focusing on right now?

10. WHICH STRATEGIES WORK BEST FOR
YOU
1. Provide permanent posting power
• Pins & pinboards are kept forever
• Twitter & Facebook posts disappear very quickly
• Pinterest makes it easy to search through your past pins
allowing for others to repin your images

11. WHICH STRATEGIES WORK BEST FOR
YOU
2. Provide information
• Target your visual learners
with images
• Create powerful & easy
to understand
infographics
• You can also share videos
on Pinterest

12. WHICH STRATEGIES WORK BEST FOR
YOU
3. Connect with other pinners
• Create optimized pinboards
• Pinterest attracts visual learners who may not like text or
audio content
• Reach out to people who are hugely popular in your niche
• Repin, like & comment on your audience’s & peers’
pinboards

13. WHICH STRATEGIES WORK BEST FOR
YOU
4. Make Pinterest your own
• Be original; don’t follow the crowd
• Create your own categories (with keywords)
• Make your own formats, themes & interpretations
• Give entire Pinterest collection a strong identity

14. WHICH STRATEGIES WORK BEST FOR
YOU
5. Consider Pinterest advertising
• Create brand awareness & visibility
• Connect with more pinners
• www.repinly.com/advertise
• You can appear on:
• A sponsored pinner’s list
• Category sponsorship
• Sponsored pins
• Rectangle banner or sponsored newsletter

15. MAKE FULL USE OF RESOURCES
1. Tracking & Tweaking
• Which pins go viral? Which have the most shares?
• Type http://pinterest.com/source/[yourURL].com into your
browser
• Find your URL in your Pinterest Settings
• See all your pins & their activity
• Use Repinly for stats

16. MAKE FULL USE OF RESOURCES
Using Repinly for stats
• www.repinly.com
• You’ll get a Pinterest
score & popularity rank
• Number of followers
• Activity information on
Boards, Likes & Pins
• Free to join!

17. MAKE FULL USE OF RESOURCES
2. Protect Your Images
• Take credit when credit is due
• Watermark original images
• Use an App to create a digital watermark
• Use PicMonkey or iWatermark
Note: never pin an image that doesn’t have the ‘Pin It’
button…this means the creator has not given
permission to share

18. MAKE FULL USE OF RESOURCES
3. Enhance your photo pins
• Edit your photos or create infographics
• Use online infographic creators such as Visual.ly, Easel.ly,
Piktochart, or Picmonkey
• Be creative!

19. MAKE FULL USE OF RESOURCES
4. Use word clouds
• www.wordle.net
5. AGBeat’s article about
37 Resources to Jumpstart
Social Media Efforts
www.agbeat.com/lists/37-
pinterest-resources

20. TOP 10 TAKEAWAYS
1. Invite a guest pinner to your site
2. Use images on your site your audience would love
to share
3. Create a separate ‘Photos You Can Pin’ gallery on
your site; schedule a new post daily to draw traffic
4. Use keywords, categories & hashtags to reach
your targeted audience

21. TOP 10 TAKEAWAYS
5. Pin consistently – you will become a habit, a part
of their lives & someone they know
6. Don’t clutter your boards – give each one a
theme & stick to it
7. Use calls to action
8. Watch what your competitors are doing
9. Strive for quality
10. Engage the emotions

22. EACH PINNED PHOTO SHOULD BE
ONE OF THE FOLLOWING
• A visual feast
• Hilariously funny
• Moving
• Inspiring
• Bizarre
• Astonishing
• Beautiful
• Interesting
• Useful
• Helpful
• Easy to absorb

23. Sign up to get your free
downloadable
companion workbook
and checklist for
“How to Use
Pinterest as a
Listbuilder”
COMPANION
WORKBOOK
AND CHECKLIST
http://www.virtualassist.net/free-companion-workbook-and-checklist-for-
how-to-use-pinterest-as-a-listbuilder/

24. H T T P : / / WWW. VI R T U AL AS S I S T . N E T
ANDREA KALLI
Internet Marketing Virtual Assistant
Your Message. Your Product. Your Business.
What Do You Need
Help With Today?