1. 3. What kind of media institution
might distribute your media product
and why?

2. Bauer Media
• I have chosen Bauer media to represent my music magazine, they have a
very good track record for publishing magazines with many of them
being a very big hit and being popular within their category. Bauer are a
globally known business with connections in many markets, examples of
magazines include Q and Kerrang.
• They would be able to market my magazine appropriately, although they
are yet to publish a Hip Hop magazine, therefore this could be beneficial
not only for my magazine but for Bauer, extending there publications
into the Hip Hop category. It will be a new opportunity for the group, so
my magazine could receive much attention with the possibility of it
being promoted more.
• However, Bauer Media have published 300+ magazines, so it is possible
that my magazine could not receive that much attention.
• They communicate very well with a male audience, catering magazines
to male interests like FHM and other Football magazines.

3. IPC Media – A possible publisher
• IPC media have published over 60 successful magazine, reaching its audience
through various forms of media; print, online, mobile, tablets and face to face at
events. IPC interacts with 2/3 of women and 42% of men. With their portfolio
reaching 25 users globally every month.
• When it comes to publishing music magazines and engaging in that area, it struggles
to attract the type of audience that Bauer Media engages with. The only music
magazine that stands out would be the successful NME.
• IPC engages with a more wealthy audience ‘IPC Inspire, has a wealth of leisure
brands’ and also ‘IPC Southbank is our upmarket women division’ [taken from
their website]. Now as my magazine is aimed at young adults living in a more
working class environment, I feel IPC does not account for this type of lifestyle.
Therefore the majority of their audience will be mature older listeners.
• In comparison to Bauer, Bauer interact with a bigger male audience, where as IPCs
main market seems to be that of the female population interacting with 2/3 of
them. For this reason I have chosen to go with Bauer Media Group.