Here\'s a great list of 50 well researched and proven techniques to consider when advertising. Any number of these techniques can make the difference between a fizzle (poor yield) or sizzling hot campaign results. Please enjoy and please feel free to share some of your favorite techniques. Don\'t hesitate to pass it to your contact base. With the current challenges many businesses are facing for maximizing this last quarter of the year, every bit that can help a companies competitive edge is a worthwhile investment of time.

1. 50 Tips For Better Advertising
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313

2. Promotional Pointers
Consider the following tips to help increase sales when
looking for promotional ideas:
Price point – What $$ value achieves the highest number of sales
1.
Be creative but relevant – Unique images get attention
2.
Make it easy to find the offer – Make it simple, clear and bold
3.
Do not overload with information – Say less but be impactful
4.
Consider pricing a popular item low – Draw a crowd
5.
Sell bundled products – Give a lower price but get a higher spend
6.
Use catchy and short headlines – Get people stop and read
7.
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313

3. Promotional Pointers
Note an offer expiry date – Stirs a sense of urgency
8.
Note “limited supply” – If it’s a hot item
9.
10. Use testimonials – Eases anxiety due to proof, reduces fear of trying
11. Reduce prices to a daily value – “For the price of a coffee”
12. Avoid using a % discounts unless it’s big – Dollars off speak louder
13. Use short sentences – Stay around 8-12 words
14. Be positive – Negative advertising makes you look bad
15. Show problem and solutions – Show how you can solve an issue
16. Create layers – Entice skimmers to read more
17. Show credibility – Awards won, how long in business, how many
customers served.
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313

4. Promotional Pointers
18. State statistics – Appeals to buyers that like facts
19. Find less obvious sales trends – What sells slightly more weekly
20. “New “ or “New and Improved” – Always draws a strong reaction
21. Show an innovative use – Example; baking soda in the fridge
22. Encourage more usage – Example; soup used in recipes
23. Risk free trial period – Helps undecided buyers feel safe
24. Try before you buy – “For only a deposit try for 7 days or return”
25. Introductory offer – If there will be repeat orders discount the first
26. Coupons – This old technique still works like a charm
27. Bring a friend and get a discount – Increase traffic flow
28. Extend service hours – “Now open till midnight to serve you better”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313

5. Promotional Pointers
29. State statistics – “3 out of 4 customers agree...”
30. State study results – “Studies found 85% of problems were fixed”
31. Appeal to emotions - “Do away with frustration”
32. Talk to the target client – “If you are between 25-32 do not miss...”
33. Consider seasons – “This winter drive safe with a new...”
34. Unbundle packaged prices – “Vacation excluding flight price is...”
35. Create and build value - Give impactful reasons why your offer is hot
36. Co-brand with big business – Example; Intel with various computers
37. Encourage more use – Describe more uses for the product/service
38. Appeal to aspirations – “Now you can have the perfect...”
39. State your success – “We are the leaders in this field...”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313

6. Promotional Pointers
40. Use questions – This is great to draw attention and further reading
41. Make promises – “The best experience you will ever have”
42. Pick-up on social topics – Relate to the economy, the news, trends
43. Offer free advice – “Free introductory consultation”
44. Easy payment plan – Offer finance to reduce burden of big prices
45. Use endearing pictures – Family, babies, cute animals, couples
46. List reasons why – “6 Reasons Why You Won’t Worry Again”
47. Give steps to get results – “Lose Weight In 3 Easy Steps”
48. Use impactful and appropriate colours – Bright solids get attention
49. Get the idea across in 2 seconds – Appeal to skimmers
50. Use time – “A one hour meeting can change your life”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313