Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads. This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.

1. AD D IN G VALU E
J U LY 2 0 1 4
Andrew Girdwood
Media Innovations Director
Andrew.Girdwood@DigitasLBI.com
@AndrewGirdwood

2. • DigitasLBi’s Media Innovation Director
• Worked with brands of all shapes, sizes
and requirements
• An affiliate
• A geek
Who the hell am I?

3. Incremental sales
Incremental data

4. Sales the brand would naturally get
Sales marketing can reach
Sales just out of reach of marketing
Sales being stolen by competitors
Incremental sales

5. Data the brand would naturally get
Data marketing can reach
Data just out of reach of marketing
Data being stolen by competitors
Incremental data

6. Brand
In-House
Tech
TrackerNetwork
Agency
Where do
agencies fit?

7. We’re all publishers

8. 1. Expertise
2. Integration
3. Relationships
4. Tech
5. Creative
6. Innovation
6 areas of agency value

9. Ask your agency for 5
recommendations for your
affiliate tool kit.
1. Expertise takeaway

10. Ask your agency for ideas on
how a SEO project can help
support affiliates.
2. Integration takeaway

11. Ask your agency about their
most recent event for
publishers.
3. Relationships takeaway

12. 4. Tech takeaway
Ask for help.

13. 5. Creative takeaway
Vice President
of Shiny Things!
Bob, the art
grad.

14. 6. Innovation takeaway
Ask for a landscape of the
future presentation.

15. Trends

16. Impartial

17. Negotiation Strength

18. Image credits
• https://www.flickr.com/photos/oscar_return/9194311386/
• https://www.flickr.com/photos/droetker0912/5542920908/
• https://www.flickr.com/photos/stendueland/13688422355/
• https://www.flickr.com/photos/carbonfish/4280231834/
• https://www.flickr.com/photos/st3f4n/4420831134/
• https://www.flickr.com/photos/bwats2/182891457/
• https://www.flickr.com/photos/61423903@N06/7382239368/

19. Thanks!
Where to find me:
@AndrewGirdwood