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Porter Marcompresentation
1. New Approach to Marketing Communications
Develop cost-effective, non-traditional marcom tactics to support
goals and achieve brand recognition.
Communication Vehicles & Skills:
• Press releases • Email blasts
• External and internal Web • Surveys
• Product trainings & • Print mailers
seminars • Custom Giveaways
• Data sheets • Authored Articles
• Blogs • Press relationships
• eKnowledge • LCD screens
• Logos • Posters
• Illustrations • Tradeshows & events
• Editing • Social Media tools
• Wrtiting • Brochures & catalogues
• Graphic Design
• Powerpoint presentations
• Videos
Andy Porter • Jessica Faulkner • Evan Kuhlman
2. Advertisements & Magazine Covers
BE BLOWN AWAY
DELIVERING THE INDUSTRY’S BEST RF PERFORMANCE AND FASTEST TIME
TO MARKET FOR CURRENT AND NEXT GENERATION DEVICES, TERADYNE'S
ULTRAWAVE™ 12G WIRELESS TEST SOLUTION WILL BLOW YOU AWAY.
Featuring intuitive programming and highly interactive debugging, the
UltraWave 12G saves time with its embedded industry-standard VSA
algorithms and tools, and backgrounded VSA DSP processing.
Scalable to 96 universal ports, the UltraWave 12G has industry-leading
level accuracy, phase noise and settling time.
UltraWave 12G Its measurement performance, ease of use and speed will amaze you.
600 Riverpark Drive
North Reading, MA
978.370.2700
www.teradyne.com
Copy, illustrations, design
3. Illustrations:
Flash
$100
Me
Million
mo
ry T
est
conductor Test
SOC Test
emi
$3 Billion
eS n
dya
r
Te
According to Teradyne and Industry Sources
Teradyne proudly supports the Boston Food Bank
Teradyne Expands Total Available Market
Ultrawideband Frequency Plan
128 sub carriers
528 MHz BW
Band Group 6
Band Group 1 Band Group 2 Band Group 3 Band Group 4 Band Group 5
As a leader in the Automatic Test Equipment industry, we are proud to
test the technology that makes catching the game on your TV, computer
Carrier 1 Carrier 2 Carrier 3
and cell phone possible. 3432 3960 4488 5016 5544 6072 6680 7128 7656 8184 8712 9240 9768 10296
MHz MHz MHz MHz MHz MHz MHz MHz MHz MHz MHz MHz MHz MHz
4. Logos:
1000
th
UltraWave TM System Shipped
5 Generation Wireless Test
th
6. Media Relations:
PRESS RELEASE
600 Riverpark Drive, North Reading, MA 01864 | p: 978.370.2700 | www.teradyne.com
More Than 400 Participants Attend Teradyne’s Device Test Seminars in Asia
NORTH READING, Mass. – December 8, 2008 – Teradyne, Inc. (NYSE: TER) announced more than 400 participants from
approximately 110 companies attended Teradyne’s Device Test Seminar series in October and November. The technical
seminars, held in China, Japan, Korea and Taiwan, discussed evolving device technologies and also presented Teradyne’s
industry leading solutions addressing these test challenges.
“The large number of test engineers and test managers who participated from a broad range of companies demonstrates the
importance of the technologies discussed in these seminars,” said Randy Kramer, manager, Teradyne's Factory Applications
Organization. “Teradyne differentiates itself by providing customers with the most advanced test products as well as industry-
leading device test expertise. Customers count on our expertise to implement the best test solutions for their devices.”
Teradyne’s Factory and Field Applications Engineering teams developed and delivered presentations including testing digital TV
devices with an HDMI port, DDR2/DDR3 memory bus interface tests, DigRF bus testing on next-generation mobile phones, and
microwave test measurements and wafer probe testing. The seminars provided test engineers with an understanding of test
strategies that provide improved test quality, faster time-to-market and lowest cost of test.
About Teradyne
Teradyne (NYSE:TER) is a leading supplier of Automatic Test Equipment used to test complex electronics used in the consumer
electronics, automotive, computing, telecommunications, and aerospace and defense industries. In 2007, Teradyne had sales of
$1.1 billion and currently employs about 3,800 people worldwide. For more information, visit www.teradyne.com. Teradyne (R) is
a registered trademark of Teradyne, Inc. in the U.S. and other countries. All product names are trademarks of Teradyne, Inc.
(including its subsidiaries).
###
Editor’s Note: For product photography and other resources, please visit Teradyne’s press room at:
http://www.teradyne.com/pressRoom/index.html
10. Posters:
BECAUSE TESTING MATTERS
B ECAU S E T E ST I N G M AT T E R S
The electronics industry
challenges Teradyne
D Ex employees to develop
creative approaches to
testing the next big
thing...before it is born.
Introducing, Teradyne’s
Next Generation LCD Here, work is innovative,
Driver Test System cross-functional, and
— The D750Ex fast-paced with a vision.
B E C A U S E T E S T I N G M AT T E R S Gain hands-on experience
with today’s most complex
technologies.
Visit us in our Meeting Suite
Second Floor, West Hall
Booth 8010
www.teradyne.com/careers