1. Research snapshot –
A corporate view of 4G
Interviews with 200 IT decision-makers from organisations with more than 500
employees, across a range of commercial sectors in the UK
Vanson Bourne, Spring 2013

2. Are UK businesses looking to take
advantage of 4G coverage?
Six in ten organisations are hoping to
harness the potential of 4G coverage in the
UK.
Enterprise Medium-sized
organisations organisations
Finance Manufacturing RD&T Other
Enterprise organisations (those with more
than 1,000 employees) are more likely to
be looking to take advantage of 4G Finance organisations are the most interested in taking
coverage, than medium-sized organisations advantage of 4G coverage, with almost two-thirds making
(those with 500-1,000 employees) – plans to do so.
suggesting they are more likely to have the
infrastructure and resources available to do
so.
Organisations who are looking to take advantage of 4G coverage Source: Vanson Bourne

3. The added value and benefits of 4G …
Benefits for Benefits for
customers employees
More than seven in ten organisations believe that 4G will
bring added value and benefits to their customers and
their employees
Finance Manufacturing RD&T Other
Enterprise Medium-sized
organisations organisations Manufacturing organisations are the most likely to recognise
the benefits that 4G can bring to their employees but are
Medium-sized organisations are more amongst the least likely to anticipate benefits for their
likely to foresee benefits for their customers – perhaps a comment on the B2B nature of the
employees, whilst enterprise industry. In contrast, the finance industry is amongst the
organisations are more likely to believe most likely to consider the benefits to both customers and
that 4G will deliver benefits for their employees – explaining why it is the sector most likely to be
customers. looking to take advantage of 4G.
Benefits organisations expect from 4G Source: Vanson Bourne

4. The concerns over 4G coverage…
Four in ten organisations
are concerned about the
newness of 4G technology
(describing it as untested
and having unknown costs)
. However, ROI and security
are also on the corporate
radar – seemingly always
the way with new
technology.
Enterprise
Medium-sized
organisations
organisations Finance Manufacturing RD&T Other
The concern which is greatest varies by
the size of organisation – enterprise
organisations are most concerned about Retail, distribution and transport organisations are twice
the security implications of 4G, whilst as concerned about ROI than they are about security –
medium-sized organisations are most perhaps demonstrating the importance of increasing
concerned by the newness of the revenue streams for these organisations.
technology.
Organisations concerns over implementing 4G Source: Vanson Bourne

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6. Research snapshot –
A corporate view of 4G
Vanson Bourne, Spring 2013