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How to plan responsive web services
Victoria and Albert Museum
Andrew Lewis
Digital Content Delivery Manager
Museums and the Web 4 March 2014
Banner
A B
E F
C D
Before you start typing…
MW2014 paper: bit.ly/mw14al
slides:
@rosemarybeetlefollow:
(Tweet me if I missed something)
bit.ly/mw14alss
How to plan responsive web services
User contexts
How to plan responsive web services
How to plan responsive web services
How to plan responsive web services
How to plan responsive web services
User contexts
Not technology…
Nor gadgets…
Nor app platforms…
Some basics
What are responsive web services?
A responsive web service is one
that adjusts automatically
to suit the different ways your
audiences choose to access it
How to plan responsive web services
Multiple user contexts of a museum visit
Discovery Journey Being hereAwareness
Activity: social digital
Location: anywhere
Screen: mobile
Activity: leisurely discovery
Location: home
Screen: tablet
Activity: wayfinding
Location: on the move
Screen: mobile
Activity: leisurely discovery
Location: Museum
Screen – none/gallery screens/
mobile
Twitter, Facebook, etc Digital map,What’s On Mobile optimised Visit Us page The awesome V&A
Optimisation
brick
Heavy
Rough
Orangey
Porous
Flat
Hand-sized
Stable on each side
Dense material
Quite brittle
Cheap
characteristics
phone
Takes photos, videos audio
Allows remote speech
Has a rechargeable battery
Quite light, easily breakable
Pocket-sized
Touch enabled, finger-sized
Expensive/valuable
Has model-specific features
Replaces pre-planning
Taken everywhere
characteristics
Why make things responsive?
53% of all adults regular media multi-taskers
UK OFCOM. Communications Market Report 2013.
(published August 2013)
81% tablet owners multi-task with other media and TV
More than half of adults own a smartphone
Digital changes behaviour
Google. The New Multi-Screen World. Understanding cross-platform
consumer behaviour (published August 2012)
Google. The New Multi-Screen World. Understanding cross-platform
consumer behaviour (published August 2012)
Planning
Service
Development
Cycle
Understand
audience needs
Adjust
services
Decide
priorities
Digital
unpredictability
Consumer trends
How to plan responsive web services
How to plan responsive web services
Your brain
Continuous enhancement Innovation from disruption
Continuous
enhancement
within known
user context
How to plan responsive web services
Disruptive innovation
makes new
user contexts possible
The disruption of usable touch navigation
User context – planning on the go
User context – phone as visual diary
User context – comfy sofa time
User context – uncomfy conference time
User contexts change as digital does
The contexts of voice??
Useful approaches
Research
bit.ly/mw14al2
There is a lot of evidence out there
Communities- eg @museweb, @MuseumCN, @ukmcg)
Rocking the
hat, Nancy!
User data
Measuring success
KPI
Largeness of KPI
Content format segmentation….
Device segmentation….
Trend analysis within segments….
Visit practicalities
41.3%
Other 13.4%
General
content
8.5%
Finding out
what is on
36.8%
Intention analysis within segments….
How to plan responsive web services
UK
bit.ly/mw14al3
How to plan responsive web services
How to plan responsive web services
Basic technical stuff
(with subtitles for the technically minded)
Start with simple web stuff
(progressive enhancement)
How to plan responsive web services
How to plan responsive web services
Display changes as screen size changes
(fluid-grid responsive frameworks are cool)
@media screen and (max-width: 640px) {
your code here… }
Banner
A CB
Banner
A B
E F
C D
A
B
C
Banner
Scaling and positioning of images
Dual-modes for task optimisation
Responsive to orientation
Responsive to zoom scale
Responsive for large screens
Separate user-design from technology
(Decouple front end from backend data)
Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital label
Digital map
One chair.
One authoritative
digital asset.
Powered by APIs
Options for change
Invest in your services
for your audiences
Add to procurement guidance
Visitor Information
Optimisation - quick wins based on data
To wrap
Banner
A B
E F
C D
User contexts Strategic prioritisation
Fluid grids Investment
Thank you
Victoria and Albert Museum
@rosemarybeetle
www.vam.ac.uk/digital

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How to plan responsive web services

Notas del editor

  1. Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff…Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager.Projects – large-scale website redesign, content programme management, self-issue services,automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.
  2. PAUSE to ask levels of knowledge
  3. Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff…Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager.Projects – large-scale website redesign, content programme management, self-issue services,automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.