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Building Impact for
Subject Matter Experts
SDR News Streaming Video and Social Media
What is streaming media?
                                               Until recently, Streaming media was
  Streaming video is content transmitted    limited to desk top and notebook PCs …
 continuously in compressed format over
   the Internet or data networks as the
         content is being viewed.

   Streaming video has made it possible
  to share and view videos or full length
  movies over the Web. It has redefined
  the concept of online and on-demand
    entertainment, and even business
        communication practices.

                                             But now it is being streamed to mobile
                                             devices like tablets and mobile phones
                                                           … and more!
Streaming Media and B2B:

 However, most companies marketing the
    knowledge and experience of their
  Subject Matter Experts (SMEs) rely on
   two main channels to distribute their
 content: Sites like YouTube or Vimeo and
          the company website …
                                                      CompanyWebsite.com




                                  New possibilities are opening up…
What is next? Roku and SDR News
                    What is Roku?
                 Rated #3 in the Top 10 Most       SDRNews is the only Enterprise
                     Innovative Consumer
                  Electronics Companies for     focused Subject Matter Expert (SME)
                    2013 by Fast Company
                          Magazine.
                                                channel on the industry leading Roku
                                                streaming media player, with internet
 Roku makes digital media receivers that       video displayed on a regular flatscreen
let customers access internet streamed
video. The first models streamed Netflix
                                                  TV - just like NetFlix - at the same
to consumer flat-screen TV’s in 2008.          menu level as TED Talks, WSJ Online,
                                                       Fox News and MSNBC.
Ruku offers both subscription based
services and channels that are available
free of charge. SDRNews is free to view.       Roku is widely available at retailers such as WalMart
                                               and Best Buy and sold over four million units at
Fifteen TV Manufacturers can add Roku          $50-120 retail, second only to AppleTV. Roku received
with a simple plug-in USB-like stick.          $45M additional funding 7/26/2012 with participation
                                               by NewsCorp and BSkyB, and Menlo Ventures.
SDR News

 SDRNews works with your SME
to package informal tech content,
 distribute, monitor and measure,
and integrate your SME’s content
  into their Social Media stream.

   Without capital investment,
    special skill or developer      Many tech professionals work in an integrated
 requirements, you can test this       device environment from their homes.
 New Media channel at minimal
        expense and risk.           Unlike other Roku delivered networks targeting
                                     consumer technology-enthusiast audiences,
                                    SDRNews brings informal Enterprise focused
                                    material from Subject Matter Experts (SME) to
                                                  the Roku platform.
                                       And this unique channel, as of yet, is
                                           undiscovered by competitors.
How It Works: Online Production System (OPS)
Easy to manage show planning

      SDRNews works with the SME and Social Media team to schedule
            and manage shows remotely via a private wiki …
How it Works: OPS Consolidates Assets for
Planning, Production and Distribution
 Story Arc and Logical Flow      Production Elements: photos, video clips




                              Script Elements, links and publication shortcodes
How it Works: Episodes recorded and processed
with Industry Standard Post Production Tools
     Encoding       Integrating video clips, photos and interviews
How it Works: User Experience - Locate
SDRNews in Roku Channel Store




           Much like a Smartphone, user goes to Roku
             Channel Store and selects SDRNews
How it Works: Add to personal lineup


                                          SDRNews added to lineup




 SDRNews in Science/Technology Category
How it Works: Select Show and Episode

                              Play Episode




   Select show from SDRNews
Why Team with SDRNews ?
                                Leverage established Process already validated
                                by hundreds of published episodes




                                                Enhance Discovery of SME, as viewers seek
                                                other premium tech content in Roku Channel
                                                Store



Leverage SDRNews episodes in SME                Minimize SME workload: No special skills and
blogposts, YouTube or conventional              little equipment needed by Subject Matter
websites for Desktop and mobile                 Experts


                            Recurring Social Media Impact and increased return on
                            SME knowledge and content
Engaging Technology Professionals with in depth Interviews, Reviews, and Industry News


                  Digital Media that Delivers
                                                                                     Sales @rvnn.tv
                                                                                     1-877-578-7866


“Delivering compelling information at the time, place and on the screen of choice”

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SDRNews ROKU Channel Access

  • 1. Building Impact for Subject Matter Experts SDR News Streaming Video and Social Media
  • 2. What is streaming media? Until recently, Streaming media was Streaming video is content transmitted limited to desk top and notebook PCs … continuously in compressed format over the Internet or data networks as the content is being viewed. Streaming video has made it possible to share and view videos or full length movies over the Web. It has redefined the concept of online and on-demand entertainment, and even business communication practices. But now it is being streamed to mobile devices like tablets and mobile phones … and more!
  • 3. Streaming Media and B2B: However, most companies marketing the knowledge and experience of their Subject Matter Experts (SMEs) rely on two main channels to distribute their content: Sites like YouTube or Vimeo and the company website … CompanyWebsite.com New possibilities are opening up…
  • 4. What is next? Roku and SDR News What is Roku? Rated #3 in the Top 10 Most SDRNews is the only Enterprise Innovative Consumer Electronics Companies for focused Subject Matter Expert (SME) 2013 by Fast Company Magazine. channel on the industry leading Roku streaming media player, with internet Roku makes digital media receivers that video displayed on a regular flatscreen let customers access internet streamed video. The first models streamed Netflix TV - just like NetFlix - at the same to consumer flat-screen TV’s in 2008. menu level as TED Talks, WSJ Online, Fox News and MSNBC. Ruku offers both subscription based services and channels that are available free of charge. SDRNews is free to view. Roku is widely available at retailers such as WalMart and Best Buy and sold over four million units at Fifteen TV Manufacturers can add Roku $50-120 retail, second only to AppleTV. Roku received with a simple plug-in USB-like stick. $45M additional funding 7/26/2012 with participation by NewsCorp and BSkyB, and Menlo Ventures.
  • 5. SDR News SDRNews works with your SME to package informal tech content, distribute, monitor and measure, and integrate your SME’s content into their Social Media stream. Without capital investment, special skill or developer Many tech professionals work in an integrated requirements, you can test this device environment from their homes. New Media channel at minimal expense and risk. Unlike other Roku delivered networks targeting consumer technology-enthusiast audiences, SDRNews brings informal Enterprise focused material from Subject Matter Experts (SME) to the Roku platform. And this unique channel, as of yet, is undiscovered by competitors.
  • 6. How It Works: Online Production System (OPS) Easy to manage show planning SDRNews works with the SME and Social Media team to schedule and manage shows remotely via a private wiki …
  • 7. How it Works: OPS Consolidates Assets for Planning, Production and Distribution Story Arc and Logical Flow Production Elements: photos, video clips Script Elements, links and publication shortcodes
  • 8. How it Works: Episodes recorded and processed with Industry Standard Post Production Tools Encoding Integrating video clips, photos and interviews
  • 9. How it Works: User Experience - Locate SDRNews in Roku Channel Store Much like a Smartphone, user goes to Roku Channel Store and selects SDRNews
  • 10. How it Works: Add to personal lineup SDRNews added to lineup SDRNews in Science/Technology Category
  • 11. How it Works: Select Show and Episode Play Episode Select show from SDRNews
  • 12. Why Team with SDRNews ? Leverage established Process already validated by hundreds of published episodes Enhance Discovery of SME, as viewers seek other premium tech content in Roku Channel Store Leverage SDRNews episodes in SME Minimize SME workload: No special skills and blogposts, YouTube or conventional little equipment needed by Subject Matter websites for Desktop and mobile Experts Recurring Social Media Impact and increased return on SME knowledge and content
  • 13. Engaging Technology Professionals with in depth Interviews, Reviews, and Industry News Digital Media that Delivers Sales @rvnn.tv 1-877-578-7866 “Delivering compelling information at the time, place and on the screen of choice”