My Creative Profile for Cycling and Sports Marketing, Advertising, Graphic Design & Brand Development

1. A Creative Cadence
Andrew G. Hershberger
Capabilities

2. Strategy
Sports marketing is my passion. I bring 17 years of professional
experience working with a wide variety of clients with a diversity of
marketing needs from local events to international product launches.
If you need marketing consultation for your company and event or
graphic design for brand development, I have the expertise to make
you a winner.
Included in this package are creative samples, my client list
and experience.
Take a spin.

3. LOGO IDENTITY
Branding begins with logo identity. Whether a company is communicating business-business or to the consumer,
a strong mark that represents a business, product, service or event will create awareness and generate business.
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4. LOGO DEVELOPMENT
CASE STUDY: Midway Entertainment
A good logo starts with understanding the visual literacy of the target market. When Midway Entertainment wanted to
rebrand their sports gaming product line they turned to me. The creative process starts with research and is taken through
multiple rounds of creative executions and focus testing working with the client to develop a winning logo identity.

5. EVENT COLLATERAL – Posters
Any event needs dynamic promotional material to drive attendance. Eye catching design delivers
on your promise of a worthy event and supports the commitment of ROI to sponsors.
Air Force Academy Athletic Department
Division 1 Football Poster
Sand Creek Sports
Carmichael Training Systems Sand Creek Series Poster

6. PRODUCT MARKETING
Whether you need advertising or package design a strong visual brand delivers a successful product.
Intelligent Nutrition
Package Design
Seven Golden Movements
Tia Chi Print Ad

7. MARKETING DESIGN
PRODUCT PROMOTION
Cultural literacy is key. Products, serves and events all need to communicate
in relevant language that speaks to the desired demographic.
Clark County Parks & Recreation Department
Outddor Skate & Music Festival Ads
Westwood Studios
PC Game Poster

8. EVENT MARKETING
Large or small, any event deserves cohesive brand support through all collateral.
From print and out of home advertising to direct mail and event collateral.
Bally’s Las Vegas Resort & Casino
VIP Invite
Major League Baseball Players Association
Event Program

9. EVENT MARKETING
Products, Services and events all need to communicate with
iconic imagary that speaks to the desired demographic.
Las Vegas Convention & Visitors Authority
Event Logo
Las Vegas Convention & Visitors Authority Boyd Gaming Four Queens Resort & Casino
Visitors Gude Print Ad Event Invitation

10. BRAND DEVELOPMENT
CASE STUDY: Chaos Cycling Club
Understanding a client demographic as well as the compatative set is crucial to developing a successful brand.
Chaos Cycling Club is a social network and cycling club with an irreverent take of a lifestyle mode.
Web site home page
Cycling Kit
T-Shirt Postcards

11. PRINT ADVERTISING – Business to Business
CASE STUDY : Aristocrat Gaming
Projecting a forward feeling in harmony with a corporate
sensibity successfully introduced Aristocrat’s Oasis Casino
Management Technology to an international market.
Product Logo
Trade Print Ad Campaign

12. RETAIL – Business to Business
CASE STUDY : Las Vegas Clubwear
Presenting business communication that
is a reflection of any corporate cultural is
important when looking to expand a brand.
Business Card
Licensee Sales Kit
Letterhead

13. ADVERTISING DESIGN
CASE STUDY : All-American SportPark
Reaching a target market through advertising means not only communicating through language,
but through visual reference points---integrating the two generates successful messaging.
Print Ads

14. BRAND DEVELOPMENT
Facility Brochure
CASE STUDY : All-American SportPark
Destination recreation and entertainment depends on marketing not only to the
consumer, but corporate partners and affiliates. A strong and dynamic brand is
crucial to developing profitable communications.
Logo Identity
Facilities Sales Kit
Facilities Brochure

15. Advertising & Marketing Government & Utilities
Hall Communications Clark County Las Vegas Library District
Rogich Communication Group Greater Colorado Springs Chamber of Commerce
Thomas Puckett Creative Las Vegas Chamber of Commerce
Nevada Power Company
Arts & Entertainment
Big Picture Studios Healthcare
Gill Theatrical Management Desert Hills Plastic Surgery
Las Vegas Performing Arts Center Foundation Desert Radiologists
Nevada Ballet Theatre Memorial Health Systems
UNLV Performing Arts Center MountainView Hospital
Construction Non Profit
Care and Share Food Bank
Clients
APCO Construction
Hydro-Arch El Pomar Foundation
Iron Horse Construction Make A Wish Foundation
J.A. Tiberti Construction
Tiberti Fence Company Publishing
Utility Line Design Feedback Magazine
Parmenides Publishing
Taste of Las Vegas
Financial & Legal The Greater Las Vegas Apartment Guide
ENT Credit Union
Grady & Associates Insurance
Seegmiller & Associates Real Estate
Western Union NAI Americana Commercial
Premier Property Management
Prudential Real Estate
Sports & Recreation Gaming Tiberti Management
Air Force Academy Athletic Department Aristocrat Gaming
All-American SportPark Bally’s Las Vegas Resort & Casino
Chaos Cycling Club Bellagio Resort & Casino Retail
Clark County Parks & Recreation Department Borgata Resort & Casino Electronic Arts
Colorado Springs Sports Corporation Boyd Gaming Ethel M Chocolates
Callaway Golf Cannery Casino Resorts Dragonwear
Cheyenne Mountain Zoo Four Queens Resort & Casino Globe Salon
Fox Sports Hard Rock Resort & Casino Las Vegas Clubwear
IT’z Luxor Resort & Casino Maffey Wines
Las Vegas Convention & Visitors Authority Palm Beach Princess Midway Entertainment
Major League Baseball Player’s Association Paris Resort & Casino M&M World
Nutritional Intelligence Rampart Casino at the Resort in Summerlin Westwood Studios
United States Olympic Committee Sahara Hotel & Casino
US Cycling Report Sands Casino Resort Bethlehem
Saint Andrew's Golf Corporation Silverton Resort & Casino
Sand Creek Sports WinRiver Casino
Seven Golden Movements
Solid Snowboards
Tour of Colorado

16. Experience
Graphic Design, Brand & Marketing Consultant O'Miley|Ryan Inc.
April 2009 to Present May 1997 to August 2000
Consulted as independent contractor. Partner
Directed creative team on accounts from strategic planning, concept
Vladimir Jones development, design and production. New client development, account
August 2007 to April 2009 management including client contact, maintaining client advertising and
Senior Graphic Designer design project work flow as well as accounts receivable operations.
Responsible for the development of design campaigns for agency clients
from print to new media. DSLV Advertising
March 1995 to May 1997
Hanna Design Art Director
May 2007 to August 2007 Worked in cooperation with Creative Director to maintain client's image
Senior Graphic Designer throughout continual job flow of projects in every medium. Provided art
Responsible for the development design campaigns for agency clients direction to my creative team. Provided conceptual input and design to
from print to new media. all DSLV Advertising clients.
Cukjati | A Marketing Intelligence | Creative Firm Design Studio Las Vegas
August 2005 to April 2007 August 1993 to April 1995
Creative Director Graphic Designer
Responsible for the development of all creative campaigns for agency Responsible for concept development, design and computer production
clients from print to new media, radio and television. Provided art for all clients.
direction for agency creative team.
Collegiate Graphics
Brand & Marketing Consultant August 1992 to August 1993
January 2005 to August 2005 Graphic Designer
Consulted as independent contractor for multiple advertising agencies, Responsible for concept development, design and computer production
private corporations and past agency clients. of corporate and retail apparel.
Origin Brand Identity + Design
September 2000 to December 2004
Principal
Directed creative team on all accounts from strategic planning,
concept development, design and production. Responsible for new
client development, all account management including client contact,
maintaining client advertising and design project flow.

17. EDUCATION
Kent State University
B.F.A in Graphic Design & Illustration
GRADUATED 1992
ACCOMPLISHMENTS
Multiple Las Vegas Ad Federation and Pikes Peak Ad Federation
"Addy" Awards including "Award of Excellence" and regional "Addy."
Multiple AIGA Las Vegas Peep Show awards including "Best of Show"
and "Judge's Choice."
Recognized as "50 Designers To Watch in 2000" by
Graphic Design USA Magazine.
Selected to design new logo for Las Vegas Chamber of Commerce
and commissioned to write article for Chamber's "New Member
Handbook" on Branding.
Kent State University Portfolio Award.
REFERENCES
Contact
Andy Bohlman
Sand Creek Sports/Tour of Colorado
Owner
719.651.1677
andy@sandcreeksports.com
Dave Csintyan
Greater Colorado Springs Chamber of Commerce
Chief Executive Officer
719.575.4309
dave@cscc.org Andrew G. Hershberger
Craig Rae 6918 Yellowpine Drive
Vladimir Jones Colorado Springs, CO 80919
Associate Creative Director
719.963.9661
phone; 719.358.6419
crae@vladimirjones.com cell: 719.964.6617
agentfutura@yahoo.com