The presentation deck I delivered for Recruitment International on the 25th October 2011, in London.

1. Recruitment Likes Social Media
Presented by Andy Headworth
Recruitment International 25th October 2011

2. Andy Headworth
• Established in 2003
• Consult about recruitment
• Strategy
• Process
• Online Recruitment
• Social Recruiting
• Corporates and Recruiters
• Published author of “Smart Social
Media Recruitment Strategies”
Blogs

3. Remember.........
#RTSM11

4. Myth 1
Social media is not evil

5. Myth 2
You CAN find people using social media

6. Myth 3
For all of you that think social media is free............

7. Candidate expectations have changes
“If you wish to
persuade me, you
must think my
thoughts, feel my
feelings, and speak
my words”
Cicero 80BC

8. The World Has Gone Social

9. Find and Be Found
63% of job seekers use a search engine to find a new job
source Enhance Media March 2011

10. The Social UK
2.5m 7m
15m
30m
58% of UK white collar
workers are on LinkedIn =7m
September 2011

11. Professional Networks Versus Social Networks -UK

12. Why YOU have to change
Clients have learned how to pick them

13. They don’t have to send you a CV to be a candidate!

14. Internal recruiters are getting there first
98% of respondents use or intend to use social media

15. The Starting Point
Objectives Audience
Keywords

16. Social Sourcing and Social Engagement
Sourcing Engagement

17. Initially.....

18. LinkedIn
Keywords 100% Do what it says on the tin
Profile
People Companies Skills Updates Boolean Flip
Search
People Companies Updates Groups
Follow
Personal Company Groups Jobs
Updates
Community Network Jobs Engagement X-Ray
Groups

19. Twitter
 Researching
 Sourcing
 Tracking
 Engaging
 Communicating
 Informing
 Learning
 Recruiting

20. Twitter

21. Finding people on Twitter
Fastest growing group on
Twitter is 18-34 year-olds
=45%
2nd Fastest is the
35-49 year-olds =24%
#hashtags

22. Facebook
• Forget the concept of a social network
• It is a content management platform and you are the publishers
• Give them something to ‘like’ ........ not a page full of jobs!!

23. Facebook IS Mainstream – TV Adverts

24. Facebook don’t make sourcing easy!

25. But they make it easier to engage
 Like
 Comment
 Share

26. Facebook Changes
“The News Feed algorithm (edgerank) is based a few factors: how
many friends are commenting on a certain piece of content, who
posted the content, and what type of content it is (e.g.
photo, video, or status update).”
 Open graph : no longer a ‘like’ but an action; ‘I recommend’
or ‘I am working for’
 Engagement as a brand
 The new timeline is your ‘about us’ page
 Quality of content ; Sharing
 Facebook advertising

27. Google Plus
“The fastest growing social network in history”
Stream Sparks Hangouts Circles Photos Huddles

28. findpeopleonplus.com
Search Criteria
 Relationship
 Looking For
 Gender
 Activity
 Education
 Employer
 Occupation
 Following
 Followers
 Country
 State
 City

29. Google Plus Circles – think candidates
Happy.Hour.com

30. Social referrals are getting interesting

31. Mobile - UK
 Smartphone penetration is 47% (MMA)
 40% of social media users access social media content from
their mobile phone (Nielsen)
 11% now have some form of tablet device (IAB)
Have you got a mobile recruiting website for your business?

32. How do you communicate with your candidates?
Remember Cicero ?
 Tweet
 Direct Message
 Message
 Facetime
 Chat
 Message; Circles
 Huddle; Hangout
 Message
 Company updates
 Inmail
“If you wish to persuade
 Message
me, you must think my  Audio Skype
thoughts, feel my  Video Skype
feelings, and speak my  RSS Feeds
words”

33. Questions?
www.sironaconsulting.com
andy.headworth@sironaconsulting.com
01903 206249 / 07788 726019
blog: www.sironasays.com
linkedin.com/in/andyheadworth
twitter.com/andyheadworth
facebook.com/sironaconsulting