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What is blogging? An introduction to the basics

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Klaxon
Klaxon

The Pecha Kucha style presentation I delivered at the Late Late Breakfast Show in London on 24th May 2010. An introduction to blogging and why you as a business or entrepreneur should be interested.

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MarketeerBlogger
What is blogging?
What is blogging? we
A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.
http://www.youtube.com/watch?v=livzJTIWlmY
http://gapingvoid.com/2006/09/21/case-study-english-cut/
Why?
Expertise
Passion
Authority
Interaction
Engagement
Relevance
Expertise Passion Authority Interaction Engagement Relevance
“ROI: Return on Irrelevance”
Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/
Want: engagement, interaction, brand loyalty, feedback, customer relationships.... Demonstrate: expertise, passion, openness , authority How: through your blog
Guess what: words, images, video carry more weight than sales and marketing broadcast messages
READWRITECONVERSE
Contact me E: andybargery@klaxonmarketing.co.uk T: 020 7193 6627 M: 07951 025 029 Twitter: @abarge Blog: www.klaxonmarketing.co.uk Linkedin: http://uk.linkedin.com/in/andybargery

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