A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.

1. 25 Ways To Drive Traffic To
Your Website
With Social Media…. And Then Measure It.
A Presentation for the Center for NonProfit Success.
Andy Huston
andy@nicindy.org / hust0058@gmail.com
Director of Member Services
North-American Interfraternity Conference
Facebook: facebook.com/hust0058
Twitter: @hust0058 / @nicfraternity

3. http://www.flickr.com/photos/38104469@N00/3899953986

4. http://www.flickr.com/photos/donzbop/359954316

5. From: Jess3.com

6. Awake
PCs, TVs,
Smartphones
Sleep
From: FastCompany

7. Not Shiny New Toys
Powerful Business
Applications

8. Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/

9. Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure

10. http://www.flickr.com/photos/dakotam/2668653161/

11. Listen
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com

13. Strategy

14. Content Is King!

15. Learning in
5 Steps
In this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans

16. “Experiment personally,
apply professionally”
http://www.flickr.com/photos/bartzoni/5099168373

17. Social Organization
Growth Opportunities
• Blogs (by Rodger)
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)

18. The Big 4
Facebook
YouTube
Twitter
LinkedIn

19. Facebook

28. YouTube

29. Millennials Are
Heavy Viewers Of Online Video
85% watch online video
monthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010

32. Twitter

33. Twitter Screen Shots

36. 140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

37. Applications

38. @comcastcares
@twelpforce
@deltaassist
@dellcares

39. LinkedIn

46. Google+

47. When Organization/Business
Pages Launch:
• Circles
– Ability to segment your communication!
• Hangout & Huddles
– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 10M+ in first month

48. Pictures

49. • Flickr
• Picasa
• Instagram
Instantaneous +1000 Words

50. My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.

51. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics

52. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views

53. Measure Impact

54. Google Analytics
Tracking Web Traffic
Tracking
Bit.Ly
Goo.Gl
Influence
Insights (every social space)
Klout
Grader.com

57. INSIGHTS
• Facebook Page (under admin)
– Popular Content
– Fan Demographics
– Interactions
• YouTube Channel (under admin)
– Demographics
– Popular Content
– How Viewers Found Your Video

58. The NIC’s Sites
•http://www.nicindy.org
•http://www.fraternityinfo.com
•http://www.nicstandards.com
•http://www.fraternalcaucus.org
•http://www.nicindy.org/fraternityrights
Free Tips, How To’s and Thoughts on Social
Media for Social Organization on my blog:
•http://www.hust0058.wordpress.com

59. andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058