Intro to Social Media, Social Media Tools, Social Media Campaign
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1. Social Media Strategy
For Fraternal Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #CFLNBGLC
44. Millennials Are
Heavy Viewers Of Online Video
85% watch online video
monthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
48. Why Check In
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity
50. The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
53. When Organization/Business
Pages Launch:
• Circles
– Ability to segment your communication!
• Hangout & Huddles
– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 100M+ in only months
67. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views
68. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics
69. SCAN THIS
hust0058.wordpress.com
andy@nicindy.org | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058