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Social Media Strategy
For Fraternal Organizations




Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity                  #CFLNBGLC
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http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
Awake


PCs, TVs,
Smartphones


Sleep




From: FastCompany
Not Shiny New Toys

Powerful Business
  Applications
MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090
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THERE ARE IDIOTS ONLINE



              69%
              68%


  AND SMART PEOPLE
Traditional Resume
         +
Your Online Brand
         =

LIVING RESUME
Social Media Is Work




http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Strategy Planning
1.   Listen
2.   Strategy
3.   Learn
4.   Channels
5.   Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen




• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
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Strategy
From: Jess3.com
Learning in
  5 Steps
  In this order:

  •   Listen
  •   Create Content
  •   Engage Others
  •   Build Your Following
  •   Involve Your Fans
“Experiment personally,
                  apply professionally”




http://www.flickr.com/photos/bartzoni/5099168373
Social Organization
          Growth Opportunities
•   Blogs
•   Facebook
•   Twitter
•   LinkedIn
•   YouTube
•   Location-Based
•   Pictures
•   Measurement (ROI)
Blog
1.    Define Scope, Niche Topic
2.    Tailor to Target Audiences
3.    Bloggers (Personal, Conversational)
4.    Comment Policy
5.    Schedule (Calendar)
6.    Simplicity (Less is more)
7.    Keyword Rich
8.    Tags and Search
9.    Social Media Sharing
10.   Compelling Headlines
11.   Include Pictures
12.   Vlog (Video) with Transcript
13.   Subscribers (RSS or Email)
14.   Blogroll (Linked to Similar Subjects)
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Facebook
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Twitter
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140 Characters :: 120
    (at) Replies
    Retweet (2x)
     Mentions
     Hashtags
  Direct Messages
        Lists
       Follow
     Followers
      Privacy
  Trending Topics
visibletweets.com

                Applications
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@comcastcares

@twelpforce

@deltaassist

@dellcares
LinkedIn
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YouTube
Millennials Are
Heavy Viewers Of Online Video



    85%    watch online video
            monthly
        Vs. 67% of all internet
                users


         Vs. 51% of adults 45 to 64




                               Source: eMarketer, 2010
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Check In
What is   ?
Why Check In
•Become Mayor of the Venue

•Earn Badges

•Earn Points (Compete with Friends)

•Save Money with Specials

•Connect with Friends

•Serendipity
Campus Badges
The Case for Organizations

•   Tips, Add Value
•   Offer Specials
•   Marketing Integration
•   Word of Mouth Promotion
•   Build Brand Ambassadors (Insights)
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Google+
When Organization/Business
        Pages Launch:
• Circles
  – Ability to segment your communication!
• Hangout & Huddles
  – Fireside Chats
  – Focus Groups
  – Task Force Meetings


Huge growth to 100M+ in only months
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Pictures
• Flickr
• Picasa
• Instagram

     Instantaneous +1000 Words
My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
                                 Yes, it was delicious.
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Create Engaging Content

 What Makes You Notice, Like,
  Comment, Share, Retweet,
      Watch, RePin, +1?
Measure Impact
Google Analytics
Tracking Web Traffic

Tracking
Bit.Ly
Goo.Gl

Influence
Insights
Klout

Grader.com
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INFLUENCE IS NOT:   INFLUENCE IS ABOUT:
Follower Counts     Response to Call to Action
Number of Tweets    Likes
Number of Posts     Comments
                    Retweets
                    Sharing
                    Click Rates
                    Views
You Don’t Have A Choice
   On Whether Or Not
  To DO Social Media;
     The Choice Is
  How Well You DO It.


                      Erik Qualman
               Author, Socialnomics
SCAN THIS
                                                hust0058.wordpress.com



andy@nicindy.org | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
                                            http://about.me/hust0058

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