This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!

2.  The House of Gucci, known as Gucci is an Italian Premium
Fashion brand of Gucci Group was founded by Guccio Gucci
in Florence in 1921.
 Gucci is also the biggest-selling Italian brand.
 Gucci operates about 278 directly operated stores worldwide
and it wholesales its products through franchisees and upscale
department stores

3.  Ubiquity
 Global reach
 Universal standards
 Richness
 Interactivity
 Information density
 Personalization/Customization

4. • Internet/Web technology available everywhere:
work, home, etc., anytime.
• Effect:
• Gucci has removed marketplace from
temporal, geographic locations to become
“marketspace” since late 20th century
• It has enhanced customer convenience and reduced
shopping costs

6. • The company online presence reaches across national
boundaries, around Earth
• Effect:
• Gucci.com has enabled across cultural and national
boundaries seamlessly and without modification
• Marketspace includes, potentially, billions of
consumers and millions of businesses worldwide

8. • Supports video, audio, and text messages
• Effect:
• Gucci is delivering rich messages with text, audio, and
video simultaneously to large numbers of people
• Video, audio, and text marketing messages can be
integrated into single marketing message and consumer
experience

10. • Gucci works through interaction with the user
• Negative feedback is also welcomed
• Effect:
• Consumers engaged in dialog that dynamically adjusts
experience to the individual
• Consumer becomes co-participant in process of
delivering goods to market
• Product improvement and better customization is
possible

12. • Gucci has made a greater use of its wide online presence
• Effect
• Personalized messages can be sent to individuals as
well as groups
• Products and services can be customized to individual
preferences

14.  Product’s Quality, Style & Design.
 Direct Operational Stores(DOS) : Exclusivity of the product
is Enhanced.
 Strong Brand Name
 Strong Presence in International Market
 Diversification Strategy with a large Portfolio of Brands
 More control over Distribution Channel

15.  Beautifully designed website
 Colors used are perfect
 We can get to know the price as and when cursor moves onto
the product

16.  Gucci generated circa € 4.2 billion in revenue worldwide in
2008 according to BusinessWeek magazine and climbed to
41st position in the magazine's annual 2009 "Top Global 100
Brands" chart created by Interbrand.

17.  Advertising revenue model
 Sales revenue model
 Affiliate revenue model

31.  Gucci has taken control over its
distributors & it believes in eliminating the
middle-men as much as possible.
 The proceeds that are saved from lesser
payments to the distributors are then
spent on adding value to the services.

34.  Handbags
 Shoes
 Ready to wear
 Belts
 Fragrance
 Hats and Gloves
 Jewelry
 Pet
 Scarves
 Sunglasses
 Wallets
 Watches

37.  Shoes
 Ready to wear
 Belts
 Fragrance
 Hats and Gloves
 Jewelry
 Pet
 Scarves
 Sunglasses
 Wallets
 Watches
 Ties

40.  Baby girl (0-24 months)
 Baby boy (0-24 months)
 Boys (2-8 years)
 Girls (2-8 years)
 Shoes
 Jewelry

42.  New bamboo
 New Jackie
 Gucci 1973
 Stirrup
 Seventies
 Flora
 Moccasin
 1921
 500 by Gucci

46.  I-Pod
 I-Pad
 Other Apple covers
 It associates involves apple.inc products
& apps to promote it’s products with it
and in return it earns income from apple.

50.  FREE REPAIR
 CUSTOMIZED MAKING OF ACCESSORIES.

51.  http://www.styledrops.com/handbags-shoes/gucci-
handbags.html
 http://shopping.yahoo.com/handbags/gucci--
brand/
 http://www.oppapers.com/subjects/promotional-
strategies-of-gucci-page1.html
 http://gwendolyncuizon.suite101.com/the-marketing-
strategies-of-gucci-a100826
 http://rhapsophia.wordpress.com/2010/02/07/gucci-
pr-strategies/
 http://www.gucci.com/int/worldofgucci/mosaic/guc
ci_now/news_and_events
 http://forums.thefashionspot.com/f60/gucci-s-future-
plans-5215.html
 http://www.luxist.com/2009/06/02/guccis-new-ceo-
plans-brands-future/
 http://www.9goods.net/?cheaper