This was presented by Angela Connor at the National Home Furnishing Association's High Point Market Seminars in April of 2008.

1. GOLO www.golo.com Getting YOUR Message to the Masses Angela Connor Managing Online Communities

3. Display Ads and Leaderboard Ads Leaderboard and Display Ads- Leaderboard and Display Ad Impressions may rotate through all sections of WRAL.com, (ROS), or may be targeted to only specific sections of WRAL.com such as News. All local ads are given above the fold placement whenever possible.

6. WRAL.com has the Highest Market Reach in the USA for a Local News Website Source: The Media Audit, May 07. *The % based on Adults 18+ in the metro area 36.1% Omaha.com (Omaha World – Herald) 35.6% Hamptonroads.com (Virginian – Pilot) 45.8% WRAL.com 35.9% Charlotte.com (Charlotte Observer) 36.0% Cincinnati.com [net] (Cincinnati Enquirer) 37.4% MYSA.com (San Antonio Express) Madison.com (Capital Times) Washingtonpost.com Local News Websites with the Highest Market Reach in the USA 41.1% 43.9% % of Adults 18+ who visited the website in the past month*

7. Do Online Users Have Money? Of those Adults 18+ in the Metro area who have liquid assets of $250,000+, 42% of them visited WRAL.com during the past 30 days

14. Engage as a member Share information about yourself. Don’t be afraid of the “personal approach.”

15. Engage as a member Establish yourself as an “expert” in your area, share your intentions and tell the community what you have to offer.

16. Create Interesting Blogs

19. Good Intentions Gone Bad? User Comments “ This would be a very informative blog if it weren't for the web address at the bottom.” “ And BTW, this site "www.sevenwatch.com" is selling fakes!” “ this is a no-no!” “ SPAM!

21. Another Option | Create a Group “ Groups” typically cater to a specific audience with shared interests. This is a more “targeted” approach.

22. Individual Profile vs. Group Profile