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Unlocking The Secrets To
SOCIAL MEDIA
Visual Communication
& Marketing
By Angela Allmond
Unlocking The Secrets To
SOCIAL MEDIA
How to Use Visual
Communications for Better
Engagement




  Visual Communication & Marketing
Social IS Visual & Images
Add Value




  Visual Communication & Marketing
Of
                     Users…
Are more likely to ENGAGE with
brands that post photos and
graphics compared to other media!
                              Source: ROI Research




 Visual Communication & Marketing
1 Month…
after the launch of Facebook’s Timeline,

VISUAL CONTENT
Increased
ENGAGEMENT by
                              Source: Simply Measured




   Visual Communication & Marketing
Source: Track Social


Visual Communication & Marketing
HOW CAN YOU
       VISUALLY
       ENGAGE?
                  YES…that’s my cheap
                  way to get a chuckle or
                  an AWWWWW!

Visual Communication & Marketing
TYPES OF
             VISUAL
           CONTENT

Visual Communication & Marketing
PHOTOS
                 • Vibrant Eye Catching
                 • Illicit Emotion
                 • Ask Question
                 • Compare Images
                 • Originals BEST



Visual Communication & Marketing
VIDEOS
              • 85% Purchase Increase
              • Establishes Personality
              • 30-90 Seconds Max
              • Your 24/7 Voice
              • SEO
              • Convert to Text



Visual Communication & Marketing
INFOGRAPHICS
                       • Visualize Data
                       • Read Quickly
                       • Eye Catching
                       • Fun, Quirky, Humorous
                       • Dedicated Design &
                       Content Team
Infographic: RWD.co



       Visual Communication & Marketing
INTERNET MEMES
                • Popular Idea/Concept
                • Fun & Humorous
                • Relevant to Brand
                • Easy to Create
                • Look for Trending Ideas
                • Apps & Design Tools
                Easily Available


 Visual Communication & Marketing
COMICS
                • Humanizes a Brand
                • Digital Storytelling
                • Spreads Quickly
                • Creates Return Fans
                • Dedicated Design &
                Content Developer


Visual Communication & Marketing
VISUAL
              NOTETAKING
                        • Visual Brainstorming
                        • Mind-mapping Ideas
                        • Tutorial – Educational
                        • Creative Expression
                        • Casual Approach
Photo by: Kris Krug



        Visual Communication & Marketing
OPTIMIZE SOCIAL
   SHARING
 • Post on Social Accounts
 • Visual Website/Blog Element
 • Use Social Share Buttons
 • Ask for Engagement
 • Combine with Text Posts/Links


Visual Communication & Marketing
BEST PRACTISES
Facebook: ALL - 400x400 pixel images
Twitter: Twitpic & Instagram Links to Content
LinkedIn: Business Content in Groups
Pinterest: ALL – Fantastic Visual Bookmarking
Google+: Combine Visual & Text Content




   Visual Communication & Marketing
Unlocking The Secrets To
SOCIAL MEDIA
Visual Communication
& Marketing
By Angela Allmond

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Visual Social Marketing

  • 1. Unlocking The Secrets To SOCIAL MEDIA Visual Communication & Marketing By Angela Allmond
  • 2. Unlocking The Secrets To SOCIAL MEDIA
  • 3. How to Use Visual Communications for Better Engagement Visual Communication & Marketing
  • 4. Social IS Visual & Images Add Value Visual Communication & Marketing
  • 5. Of Users… Are more likely to ENGAGE with brands that post photos and graphics compared to other media! Source: ROI Research Visual Communication & Marketing
  • 6. 1 Month… after the launch of Facebook’s Timeline, VISUAL CONTENT Increased ENGAGEMENT by Source: Simply Measured Visual Communication & Marketing
  • 7. Source: Track Social Visual Communication & Marketing
  • 8. HOW CAN YOU VISUALLY ENGAGE? YES…that’s my cheap way to get a chuckle or an AWWWWW! Visual Communication & Marketing
  • 9. TYPES OF VISUAL CONTENT Visual Communication & Marketing
  • 10. PHOTOS • Vibrant Eye Catching • Illicit Emotion • Ask Question • Compare Images • Originals BEST Visual Communication & Marketing
  • 11. VIDEOS • 85% Purchase Increase • Establishes Personality • 30-90 Seconds Max • Your 24/7 Voice • SEO • Convert to Text Visual Communication & Marketing
  • 12. INFOGRAPHICS • Visualize Data • Read Quickly • Eye Catching • Fun, Quirky, Humorous • Dedicated Design & Content Team Infographic: RWD.co Visual Communication & Marketing
  • 13. INTERNET MEMES • Popular Idea/Concept • Fun & Humorous • Relevant to Brand • Easy to Create • Look for Trending Ideas • Apps & Design Tools Easily Available Visual Communication & Marketing
  • 14. COMICS • Humanizes a Brand • Digital Storytelling • Spreads Quickly • Creates Return Fans • Dedicated Design & Content Developer Visual Communication & Marketing
  • 15. VISUAL NOTETAKING • Visual Brainstorming • Mind-mapping Ideas • Tutorial – Educational • Creative Expression • Casual Approach Photo by: Kris Krug Visual Communication & Marketing
  • 16. OPTIMIZE SOCIAL SHARING • Post on Social Accounts • Visual Website/Blog Element • Use Social Share Buttons • Ask for Engagement • Combine with Text Posts/Links Visual Communication & Marketing
  • 17. BEST PRACTISES Facebook: ALL - 400x400 pixel images Twitter: Twitpic & Instagram Links to Content LinkedIn: Business Content in Groups Pinterest: ALL – Fantastic Visual Bookmarking Google+: Combine Visual & Text Content Visual Communication & Marketing
  • 18. Unlocking The Secrets To SOCIAL MEDIA Visual Communication & Marketing By Angela Allmond