1. Question 1 – video
question 2- prezzi
question 3- powerpoint
question 4 – annotated image
question 5- filming answers
question 6- prezzi/ powerpoint
question 7- be creative

2. Evaluation
Question 1
in what ways your media product use does, develop or challenge forms of codes and conventions
of a real media products?
Genre- for our assignment we had to create a music magazine from scratch, we also had to choose a
genre of music, I decided to go with an indie rock genre, as I found that it would be creative and
challenging to do. Also I believe it would go well as I could find a lot of bands that fit that genre. I got
my basic ideas from music magazines such as Kerrang! And NME. The reason why kerrang!Is because
it would allow me to see a wider range of rock which Kerrang! Magazine specializes in, and metal.
NME covers more of the indie side of the music world, also covering electronic, some rap, rock and
grunge. NME is most well known for its coverage of indie music, light rock and electronic. This gives
NME their well known name and popularity as people. I thought about going along the same lines as
NME, but in my magazine I’ll be covering more rock and grungy type bands with the occasional piece
of heavy/ metal.
Masthead- the title of my music magazine is called Vision Music Magazine. And I have shortened it
down to VMM, which makes it soundscatchier and it’s easier to remember. I mainly got the idea off
NME as theirs is New Musical Express = NME, NME sounds catchy and it is simple to remember so I
thought I should do the same thing. Also I got the colour scheme from NME, which they use, a
variety of colours depending on the article in the magazine. When designing my mast head I used
Photoshop, this helped me as I could choose the colour the size of my masthead which was VMM I
could add an outer layer, which was a lot more helpful than trying to create 2 separate layers and
put one on top of the other.
Images- for my music magazine I took my own photos for the front cover, contents page and
double page spread. The photos I took had to fit to my genre of music. The reason for this is because
if I had taken photos to fit my genre of indie rock, it would not make sense if I got the stereotypical
chav in my magazine. The images had different angles used with different lighting which I used to
create different looks for them; also with the different lighting it made it look more and more of a
rock magazine for the cover.
Costumes& Props- for my general costume, I asked my friends to were coats, skinny jeans and a hat,
I decided on the day of the photo shoot if they should wear a beanie, my first model I asked him to
wear a beanie, and the other one I asked him if he could style up his hair and push it back, or my
Double page spread, I got them to go into a tightly compact room, I asked one of them to hold a
clapper board as it would make it stand out in the photo and look better then adding text onto the
image.

3. Models- for my magazine I decided to choose two friends, one who was already in a band this is for
my front cover and double page spread. For my contents page I took a photo of my brother and
some more friends, for this I took simple head shots of my them which is what I needed for my
contributors side of my magazine in the contents page, I asked my brother who is the main photo in
the contents to pull an aggressive face, the reason for this is because I wanted to show why he is
pulling the aggressive face in the contents. But for my main dps and front cover, I asked them if they
could meet at a local recording studio which also does photography. I also asked them if they could
wear certain clothes such as skinny jeans, a coat, I bought the beanie and asked them both to try it
on and decided to make one wear it. I used the different rooms in the house and made them
positioned in certain points in the room, I also made them pull certain expressions to make them fit
the genre of music and the general style of the magazine.
Typography- for the general style of the font for my magazine I used a variety of different fonts and
sizes which made it look like a magazine, also I used different colours to make it look more
interesting. I used a variety of colours in my magazine such as red, yellow, black white. This makes it
not look dull and boring and gives it a good look, I got the colour scheme from NME as they use red
black and white, I thought this would look good for my magazine as it would make it look similar but
different at the same time. For the front cover I made a the sizes of the text different as it makes the
title e.g. the vaccines, stand outwhich is all in cap locks, and the information below is in lower case,
to make them differentiates.
layout- for my late out of my magazine I had to decide on where I had put all of my pictures, text,
and information for my magazine, by doing this I had to make it look as real as I could, by doing this I
looked at other magazines on where they positioned there images and text. I looked at NME and
how they positioned their images and text on the contents page, they had a band index and a couple
of photos on there to make a clear link from the text to the photos so It didn’t look like it was put
there for no reason. For my layout on the content page, I ordered things like my own band index,
which was put into alphabetical order which the layout for that doesn’t look to messy on the page, it
was not hard to follow as I managed to also section it off by using a black line. I also did the same for
my front cover, having all the text on the left to make the image clear, it also fitted the rules of
thirds, where the text is placed on the left so people can read it with ease and so the models for my
magazine are also visible, for my magazine it showed a clearly that the main article in my magazines
is about the puppets which is the band I created.

4. Question 2
How does your media product represent particular social groups?
Here are the photo’s I’ve used for my music magazine, with these I decided what I want
them to wear to fit the genre of my music magazine which is indie rock. From the clothing
the we can see that the coats are not smart coats but causal looking coats, also the one
model is wearing a beanie, which stereotypically, people in rock bands wear hats. You will
not see in these photos but both of my models are both wearing black skinny jeans which
are most commonly seen to be worn by people in rock bands, with this the relation with my
models to the rock side of my music genre meet. Also the
expression and body language fit to the conventions of my
chosen genre, the serious look that
they give off give you the ‘rock star’
feel about them.
On the left is the band ‘Bloc Party’
which the genre they come under is
Indie Rock. Now comparing the two
images they both have a very serious
look about them but for Bloc Party’s
Magazine cover it is more simple and
not as complex as my cover, the
reason for this is because they have
been photo shopped onto a plain background with the use of the colours red and white,
they also look like they’ve been cut out like paper. But both are still casual, with hands in
their pockets and a relaxed stance. For my magazine cover it suggests more of the rock type
of social groups, this is because the image is in a dark and a dirty looking environment,
which most rock bands are put into settings like that.

5. Question 3
What kind of media institution might distribute your media product and why?
As my music magazine is new to the magazine world, I need to research some distributors
and why I should use them; the reason for this is so I find a good target audience to aim my
product at and find the right distributor.
Now I am looking at who owns NME, this magazine is owned by a company called IPC
Media, which the founder of NME is Theodore Ingham, NME is classed as an indie music
magazine they also publish other magazines such as soap life, NOW and NUTS. IPC media
also owns other leading magazines such as UNCUT which are labelled as a classic rock
magazine as it covers artist from Arcade Fire- Bob Dylan. The reason on why I would chose
IPC Media is because it publishes a similar genre to my magazine, which both magazines are
very similar in looks as well. The reason on why it would be good for my magazine to be
distributed with IPC is because it covers more than one genre which is more heavy rock/ and
punk music, this would reach out to a wider audience and cover a wider range of music as
not many music magazines cove punk/grunge music, this would give me a good reason to
why I should go with IPC Media.
The only problem would be if I were to publish my music magazine I think I would have a
very small chance as they already have NME as the indie magazine, but my magazine covers
indie, rock, and a little bit of grunge/ punk. The only problem is that they already do an indie
music magazine so it would be silly for them to have two magazines covering similar genres.
Bauer Media Group publish over 300 different types of magazines, online, via radio and on
TV , the most well known music magazine that Bauer produce isKerrang! They also publish
other music Magazines such as MOJO and Q.Kerrang! Is known for doing its rock/ heavy
metal for its music magazine, they also cover music along the as rock, Dubstep, some
acoustic music.
Kerrang! Is also similar to my music magazine as they cover a lot of rock, punk, grunge etc
which would be good as my magazine fits a long the similar lines Kerrang! Bauer media is a
big UK based group which Kerrang! has its own radio station, magazine and online website.

6. The problem is if I were to go with Bauer it distributes Kerrang! which cover a lot of the
genre I cover in my magazine so there would be no point in distributing with them as it
would not get the attention and people would still go to Kerrang! For the audiences music.
Both distributors have their advantages and disadvantages but overall I think the best one
for me would be IPC Media, the reason for is because NME already cover a lot of indie
music, with their audiences to find out new small unknown bands, my magazines covers a
lot of new unknown bands.

7. Question 4
Who would be the audience for your media product?
Gender
My genre being indie rock aims appeals more to the male audience, the reason for this is
because the majority of the bands that play this type of music are all male bands, and there
are only a few bands which have 1 or 2 females in an indie rock band. There is no real target
for my audience as both men and women do like the music, but it will be fit for both
genders so it appeals to both targets.
The colour scheme I chose was red, yellow white and black, these colours appeal to both
genders very well and I isn’t specific to one or the other, also the style of text I have for the
font is not specific to one gender or the other, this means that both genders would be
attracted to it, and hopefully read it.
For my content I have decided to place different types of things both genders would be
interested in, new types of music and unknown bands, a couple of interviews
Age
Social class

8. Question 5
How did you attract/ address your audience?

9. Question 6
What have you learnt about technologies from the process of constructing
this product?

10. Question 7
Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?