MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam. MicroAd Blade? Our product, MicroAd Blade, is a platform assisting you to create and manage online display ads on thousands of publishers in ad networks, including Google Display, Ambient Ad Network, OpenX, Facebook & Appnexus. How it works? MicroAd Blade can define and extract your target customers by analyzing internet users’ behaviors. All you buy are only the impressions that matter and you pay exactly what they are optimized. The techniques are Re-targeting: ads display automatically to your website’s visitors in any other network and Audience Targeting: analyzing and displaying to any internet user who shares the same behaviors as your target audience. Why profitable? Our automated engine takes the stress out of ads display placing and budgeting for cost-efficiency and also ensures the return on investment (ROI) . Many other corporates, including Unilever, Yamaha, Hong Leong Bank, Lazada and 100 more, use our service to display advertising banner for increasing engagement of their target customers.

1. Powered by MicroAd Blade

2. Advertiser
Duration display banner
Not right – targeted audience
Standard Ad network
Assumption – targeted audience
base on website’s content
High COST
Low performance
Advertiser
High COST
Not high performance

3. DSP

Demand Side Platform (DSP) & Real time bidding (RTB) bring a fundamental shift in display
advertising. Now advertisers buy only the impressions that matter and pay exactly what they are
worth

4. ATL
Awareness
Online display Ads
Consideration
SEO, Online PR, Social
media, PPC
Conversion
Website, landing pages,
registration forms
Loyalty
BTL
Social media, Email MKT
Reach /
Audience targeting
Audience targeting
Re-targeting
Re-targeting

5. The
Cost Efficient Conversions
Cost Per
Acquisition
Cost Per
Lead
A Clear View of ROAS
Cost Efficient Reach
Cost Per
Click
Cost Per
Thousand
4 Billion UB’s

6. MicroAd – performance network
Human Expertise + Technology
Relevant impressions
served to relevant users
converted to real leads and potential sales
Clear ROI

7. Why MicroAd SEA?

MicroAd SEA is a joint venture company between the No.1 DSP in the
most mature Asian DSP market and biggest local network in Vietnam,
Philippines & India.

MicroAd SEA have the largest inventory in Asia

Micro Ad Blade built and own their market leading DSP technology

8. Benefits MicroAd SEA
Cost Per Acquisition (CPA) Optimisation Algorithm
• To achieve advertisers goal CPA, Blade automatically adjusts the bidding price
• The automatic adjustments helps advertisers buy more efficiently
Targeting
• Blade provides audience targeting and retargeting
• By analysing advertisers website traffic, Blade maximises the accuracy of finding ideal TA
Utilisation of Unique Audience Data
• Blade possesses over 4 billion Unique browsers
• This vast amount of unique data guarantees excellent performance for any advertisers
campaign

9. CPA Automated Algorithms
Programmatic optimization by BLADE algorithm engine to “reach goal CPA” and to
“maximize number of conversions ”
Reach Goal CPA
Max. Cv.
•
＝
Publisher strategy
Which website?
Audience strategy
×
Who?
Bidding strategy
×
How much?
BLADE decides the bidding price of each impression by analyzing efficiency of each impression.
High CVR
ad-space
×
more similar
audience
low CVR
ad-space
×
more similar
audience
×
High CVR
ad-space
×
less similar
audience
low CVR ad-space
×
less similar
audience
△
BID USUAL OR
HIGHER
×
×
relatively low
relatively low
×
△
×
×
relatively low
relatively low
×
×
bid only by low
No bid
CPM

10. MicroAd SEA Targeting
Retargeting
Audience Targeting
Run of network
Deliver ads only to website visitors. Retargeting “dropped off”
users.
MicroAd engine can extract website visitors history (their intent,
interest or tendency) form a profile and target users who have the
same behaviour.
Reach all users.

11. MicroAd SEA: Re – Targeting
-
-
Deliver your ads to users that have previously visited your website
Deliver ads to people that have clicked on your link to your facebook page/Youtube
channel or brand site
Deliver ads based on the number of times someone has been on your site and on what
page they visited

12. MicroAd SEA: Audience Targeting
By analyzing the visitors of a website BLADE can target new users who show
similar behaviour patterns that might be likely to lead to a conversion
Analyses the
behavioural history of
visitors on the
advertisers website
Creates a profile
based on their
online
characteristics
Target new
users with the
same
characteristics

13. MicroAd SEA Targeting
website visitor
Retargeting
similar users to website
visitors
Audience targeting
Run of network

14. MicroAd SEA Offers…

A Perfomance Ad Network in a true Real Time Bidding (RTB) marketplace that drives
buying efficiencies and allows frequency management across multiple inventory sources

Reduced wastage & increases efficiencies based on specific campaign goals

A large volume of quality inventory through multiple inventory partners including:

15. Dashboard

16. Creative size
PC
■ File type
：JPG/GIF/PNG/SWF(FLASH)
■ width&height
：300×250,200×200,728×90,
468×60,160×600
■ file size
：less than 100KB(SWF for 1MB)
■ note
：Animation : GIF/SWF 30s
160 × 600（PC）
300 × 250（PC）
468 × 60（PC）
728 × 90（PC）
200 × 200（PC）
260 × 230 (PC)

18. OUR CLIENTS
Loan
（International）
Loan
Providing services to over 6000 clients, majority of them are large companies

19. Case studies E-commerce A in Vietnam
CPA & COST
■Case study A(E-Commerce)
○Conversion point : Successful payment
○Term: 6 month
○Gross Cost : 8,510USD
○Target CPA： 2.5USD
○Actual CPA: 1.6USD
○Actual CPC: 0.15USD
○Actual CPM: 0.18USD
○Total CV: 5,345(The number of Successful payment )
■Success factors
○Set tracking tag for All pages
○Set target CPA
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of book pages）
┗Mark B：(Users of electronic pages)
┗Mark C：(Users of fashion pages)
$3.5
$3,000
$3.3
$2,635
$3.0
$2,500
Target CPA
$2.5
$2,196
$2,000
$2.1
$2.0
Actual CPA
$1.4
$1.5
$1,526
$1.5
$1.3
$1,500
$1.7
$935
$0.5
$0.0
$1,000
$948
$1.0
$500
$270
2013/05
2013/06
2013/07
2013/08
2013/09
2013/10
Cost
$270
$935
$948
$1,526
$2,196
$2,635
CPA
$3.3
$2.1
$1.4
$1.3
$1.5
$1.7
→ According to the user’s interest, delivered the optimal banner to them
$0

20. Case studies E-commerce B in Vietnam
■Case study B(Electronics E-commerce)
■Success factors
Actual CPA(E commerce)
$2,000
Target CPA
$25.00
$1,800
$1,600
$20.00
$1,400
Gross cost
○Conversion point : Successful payment
○Term: 1 month
○Gross Cost : 4,200USD
○Target CPA：25USD
○Actual CPA: 9.83USD
○Actual CPC: 0.07USD
○Actual CPM: 0.15USD
○Total CV: 457(The number of Successful payment )
$1,200
$15.00
$1,000
$800
$10.00
$600
Actual CPA
$400
$5.00
$200
$0
○Set tracking tag for All pages
○Set target CPA(15USD)
Cost
CPA
○Retargeting (each Category and brand)
・ Set some mark groups
┗Mark A : (Users of Mobile pages）
┗Mark B：(Users of Laptop pages)
┗Mark C：(Users of TV pages)
┗Mark C：(Users of Apple products pages)
┗Mark C：(Users of Samsung products pages)
2013/03/042013/03/10
2013/03/112013/03/17
2013/03/182013/03/24
2013/03/252013/03/31
$680
$1,441
$1,661
$1,834
$12.80
$13.60
$12.76
$4.43
→ According to the user’s interest, delivered the optimal banner to them
$0.00

21. Case studies E-commerce (Fashion) in Vietnam
Actual CPA(Fashion)
■Case study C(Fashion E-Commerce)
■Success factors
○Set tracking tag for All pages
○Set target CPA
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of women pages）
┗Mark B：(Users of Men pages)
┗Mark C：(Users of Kids pages)
$2,000
Target CPA
$1,800
$10.00
$9.00
$1,600
$8.00
$1,400
Gross cost
○Conversion point : Successful payment
○Term: 1 month
○Gross Cost : 5,600USD
○Target CPA：9USD
○Actual CPA: 3.6USD
○Actual CPC: 0.06USD
○Actual CPM: 0.14USD
○Total CV: 1,556(The number of Successful payment )
$7.00
$1,200
$6.00
$1,000
$5.00
$800
$4.00
$600
$3.00
$400
$2.00
Actual CPA
$200
$0
$1.00
2013/03/042013/03/10
2013/03/112013/03/17
2013/03/182013/03/24
2013/03/252013/03/31
Cost
$680
$1,441
$1,661
$1,834
CPA
$4.47
$3.77
$3.62
$3.35
→ According to the user’s interest, delivered the optimal banner to them
$0.00

22. Case study Motorbike client A in Vietnam
Cost and CPC
$0.16
$1,400.00
$0.15
$0.15
$0.14
$1,200.00
Axis Title
$0.12
$0.11
$0.10
$0.10
$0.12
$0.11
$1,000.00
$0.11
$0.10
$0.10
$0.08
$0.09 $800.00
$600.00
$0.06
$400.00
$0.04
$200.00
$0.02
$0.00
2013/07/01- 2013/07/08- 2013/07/15- 2013/07/22- 2013/07/29- 2013/08/05- 2013/08/12- 2013/08/19- 2013/08/26- 2013/09/022013/07/07 2013/07/14 2013/07/21 2013/07/28 2013/08/04 2013/08/11 2013/08/18 2013/08/25 2013/09/01 2013/09/08
Cost
$962.84
$1,151.25
$695.18
$788.94
$824.28
$550.12
$720.02
$610.21
$607.64
$1,026.66
CPC
$0.15
$0.15
$0.10
$0.11
$0.11
$0.10
$0.11
$0.12
$0.10
$0.09
■Case study ( Motorbike Client A)
*Campaign’s KPI : CPC(the number of Clicks)
*Term : 2 months
*Cost : $ 8,000
*Goal CPC : $ 0.2
*Actual CPC : $0.11
*Total Impressions : 97,348,623
*Actual CPM : $0.08
*Total clicks:69,797
$0.00

23. Case studies FMCG in Vietnam
1320
■Case study: FMCG(Toothpaste)
○Conversion point : None
○Term: 1 month
○Gross Cost : 5,000 USD
○Target CPM：0.1 USD
○Actual CPM: 0.08 USD
○Actual CPC: 0.06 USD
○Actual CPA: None
○Total impression: 60,068,056
○Total clicks: 82,991
■Success factors
○Set tracking tag for All pages
○Retargeting
・ Set some mark groups
┗Mark A : (Users of All pages)
○Audience targeting
○Reach
0.095
Target CPM
1300
1280
Actual CPM
1260
0.085
1240
0.08
1220
1200
0.075
1180
0.07
1160
1140
0.09
2013/08/12-2013/08/18
2013/08/19-2013/08/25
2013/08/26-2013/09/01
2013/09/02-2013/09/08
Cost
1201
1209
1310
1280
eCPM
0.08
0.09
0.09
0.08
0.065

24. Case studies Electronic: Mobile in Vietnam
■Case study: Mobile
○Conversion point : None
○Term: 1 month
○Gross Cost : 3,000 USD
○Target CPC： 0.06 USD
○Actual CPA: None
○Actual CPC: 0.04 USD
○Actual CPM: 0.14 USD
○Total clicks: 25,597
Actual CPC
■Success factors
○Set tracking tag for All pages
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of All pages)
┗Mark B：(Users of Product page A)
┗Mark C：(Users of Product page B)
┗Mark D：(Users of Product page C)
┗Mark E：(Users of Cart page)
○Audience Targeting
→ According to the user’s interest, delivered the optimal banner to them
Target CPC

25. Case studies
in Japan
■ KPI
■ Budget/m
Car B
：subscription
：500,000
配信金額
Spend
■ GOAL CPA
■CPA
実績CPA
CPA
：12,000
：7,000
目標CPA
GOAL
PC
PC
Car A
■ KPI
■ Budget/m
配信金額
Spend
CPA
¥600,000
¥14,000
¥12,000
¥500,000
¥10,000
¥400,000
¥8,000
¥45,000
¥40,000
¥800,000
¥35,000
¥700,000
PC
¥15,000
：Open account
：2,000,000
■ Goal CPA ：20,000
■ CPA
：20,000
実績CPA
CPA
目標CPAGOAL
¥10,000
¥100,000
¥5,000
¥0
¥0
Foreign Exchanges B
PC
¥0
配信金額
Spend
■ KPI
■ budget/m
：Open account
：2,800,000
配信金額
Spend
CPA
¥80,000
¥70,000
¥60,000
¥30,000
¥20,000
¥10,000
¥0
実績CPA
CPA
■ Goal CPA
■ CPA
：30,000
：20,000
GOAL
目標CPA
CPA
¥3,500,000
¥60,000
¥3,000,000
¥50,000
¥2,500,000
¥50,000
¥40,000
¥0
¥20,000
¥300,000
Foreign Exchanges A
¥500,000
¥25,000
¥400,000
¥2,000
¥0
¥1,000,000
¥30,000
¥600,000
¥200,000
¥100,000
¥1,500,000
CPA
¥900,000
¥4,000
¥200,000
¥2,000,000
目標CPA
GOAL
¥1,000,000
¥6,000
¥2,500,000
実績CPA
CPA
：15,000
：10,000
¥500,000
¥300,000
■ KPI
■ Budget/m
■ Goal CPA
■ CPA
：subscription
：800,000
¥40,000
¥2,000,000
¥30,000
¥1,500,000
¥1,000,000
¥500,000
¥0
¥20,000
¥10,000
¥0

26. Case studies
in Japan
■ KPI
■ Budget/m
Cosmetics B
：Purchase
：500,000
Spend
配信金額
¥600,000
■ Goal CPA ：1,500
■ CPA
：1,200
CPA
実績CPA
GOAL
目標CPA
PC
PC
Cosmetics A
CPA
¥1,000
¥800
¥400
¥200
¥200,000
¥0
¥0
Cosmetics C
¥600
¥400,000
¥200
¥0
Esthetic
：Trial kit
：250,000
配信金額
Spend
■ Goal CPA ：3,000
■ CPA
：2,300
実績CPA
CPA
GOAL
目標CPA
PC
PC
¥1,000
¥600,000
¥400
■ KPI
■ Budget/m
¥1,200
¥800,000
¥600
¥0
CPA
¥1,000,000
¥800
¥100,000
GOAL
目標CPA
¥1,200,000
¥1,200
¥200,000
CPA
実績CPA
：1,000
：400
¥1,400,000
¥1,400
¥300,000
■ GOAL CPA
■ CPA
¥1,600,000
¥1,600
¥400,000
：purchase
：1,500,000
Spend
配信金額
¥2,000
¥1,800
¥500,000
■ KPI
■ Budget/m
■ KPI
■ budget/m
CPA
：order online
：1,200,000
Spend
配信金額
¥3,000,000
¥3,500
¥1,400,000
¥2,500,000
¥3,000
¥1,200,000
¥2,500
¥1,000,000
¥2,000
¥400,000
¥500
¥200,000
GOAL CPA
目標CPA
¥30,000
¥25,000
¥600,000
¥1,000
CPA
実績CPA
¥800,000
¥1,500
■ Goal CPA ：10,000
■ CPA
：10,000
¥2,000,000
¥1,500,000
¥1,000,000
¥500,000
¥0
¥0
¥20,000
¥15,000
¥0
¥10,000
¥5,000
¥0

27. Case studies
in Japan
■ KPI
■ Budget/m
Travel B
：Int’l travel
：5,000,000
配信金額
Spend
■ Goal CPA ：5,000
■ CPA
：3,800
GOAL
目標CPA
実績CPA
CPA
PC
PC
Travel A
■ KPI
■ budget/m
：member reg.
：500,000
■ goal CPA ：3,000
■ CPA
：2,300
CPA
¥5,800,000
¥35,000
¥5,600,000
¥20,000
¥5,000,000
¥15,000
¥4,800,000
¥10,000
¥4,600,000
¥5,000
¥4,400,000
GOAL
目標CPA
CPA
¥25,000
¥5,200,000
CPA
実績CPA
¥30,000
¥5,400,000
Spend
配信金額
¥0
¥600,000
¥3,500
¥3,000
¥500,000
¥2,500
¥400,000
¥2,000
¥300,000
¥1,500
¥200,000
¥1,000
¥100,000
¥500
¥0
■ KPI
■ budget/m
Real Estate B
：ask docs.
：700,000
配信金額
Spend
¥800,000
■ Goal CPA
■ CPA
実績CPA
CPA
：20,000
：17,000
GOAL
目標CPA
¥500,000
¥25,000
¥20,000
¥15,000
¥400,000
¥300,000
¥200,000
¥10,000
¥5,000
¥100,000
¥0
■ KPI
■ budget/m
CPA
¥700,000
¥600,000
PC
PC
Real Estate A
¥0
¥0
：model room visit
：4,700,000
Spend
配信金額
¥5,000,000
¥4,500,000
¥4,000,000
¥3,500,000
¥3,000,000
¥2,500,000
¥2,000,000
¥1,500,000
¥1,000,000
¥500,000
¥0
CPA
実績CPA
■ Goal CPA ：20,000
■ CPA
：18,000
GOAL
目標CPA
CPA
¥30,000
¥25,000
¥20,000
¥15,000
¥10,000
¥5,000
¥0

29. Report
Daily/ Weekly/ Monthly
Impression, CPC, CVR, Acquisition unit price, analysis and improvement
Creative/ Targeting/ Structure
Impression, CPC, CVR, Acquisition unit price, analysis and improvement

30. Farah Poole Johnson
Regional Sales Director
farah.johnson@microadsea.com
+84 966 598 721
Thu Nguyen
Business Development Executive
anhthu_nguyen@microad.vn
+84 16 888 13 295