4. The type of online content
you choose has a large
IMPACT on the perception
of your brand and product
sales.
5. Do you know how these types of
online content stack up when it
comes to selling a product?
Videos
Music
Blogs Photos
6. Online video content is #1
Video is preferred over
Blogs, music, and photos
Source: http://files.brightcove.com/forrester-brightcove-
whitepaper-boost-your-content-ecosystem.pdf
7. Video is ideal for many
reasons.
1. It sticks with both audio and
visual learners
Source: http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-
marketing-strategy/
8. It is estimated that…
65% of people are VISUAL learners
30% of people are AUDITORY learners
5% of people are KINESTHETIC learners
Source: http://learndat.tech.msu.edu/teach/teaching_styles
9. Using video enables your
message to reach 95% of
people in their preferred
learning style.
95
5
Source: http://learndat.tech.msu.edu/teach/teaching_styles
10. VIDEO ads
lead the race
{
}
$ 40 BILLION
spent on online ads in
2012
{
}
2. Get ahead of the curve
And out of the $40 billion…
Source: http://www.emarketer.com/Article/Online-Ad-Spending-
Consolidates-Among-Search-Banners-Video/1008815
11. Package your message in an
entertaining format.
Video ads…
Position you as a LEADER and
authority figure in your field.
12. 3. S E O
About 70% of people use search
engines to find businesses.
Source: http://www.thesearchguru.com/search-stats.asp
15. A customer who
watches product/service videos is…
more likely to make a
purchase
Source: http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html
16. • Consumers increase their shopping
cart sizes
• Conversion rates rise by about 200%
• 45% increase in average order value
Source: http://www.brightcove.com/en/solutions/marketing
20. However, it is still necessary to
invest time and energy to make a
high quality video.
21. That’s where Animoto can help
you out.
Add Photos and Videos Customize Publish and Post
22. Your Animoto video will help fuel
YOUR SALES FUNNEL
General Awareness
Drive Traffic
Convert
Retain Loyalty
Get your name out in the community.
Video on social media, email or your storefront
will help you get traffic.
Video is immersive and attention-grabbing. Sell
yourself, business, or product better online.
Use video to be personable, professional, behind-the-
scenes and informative with your customers.
25. With Beautiful, High Quality, and
Professional-looking styles
{ 60+ Video Styles }
{ HD Available 720P Streaming 1080P Download }
{2000+ Triple Scoop Commercially Licensed Songs}
26. Use your video on…
Your website Your blog
YouTube
Facebook
Twitter Linkedin
And more!
27. Learn how other companies use
Animoto to make marketing videos!
http://animoto.com/business