The document discusses a project called the Young Islam Conference in Berlin 2011 that used technology to educate, empower, and engage young people. It involved a 3 phase project: 1) an educational seminar to learn about the topic, 2) a simulation workshop to discuss recommendations, and 3) presenting the recommendations to government officials. Technologies like Facebook, Twitter, blogs, and online polls were used to support knowledge sharing, establish messaging, engage discussions, report outcomes, and promote the group's recommendations. The project helped connect and empower the young participants in discussing the role of Islam in Germany.

1. Using technology to educate,
empower and engage:
Young Islam Conference –
Berlin 2011
Anja Adler
Social Media Advisor
Stiftung Mercator

2. Power to the People

3. • Discussion platform
• Explores “The Role of Islam in Germany”
• 40 young people play the role of DIK participants
• Present a catalogue of recommendations
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4. 3 Project Phases
• Educate:
Preparation Phase and Seminar to learn about the topic
in January 2011
• Empower:
Simulation and Workshop Weekend to discuss ideas for
recommendation in February 2011
• Engage:
Handing-over of recommendations to Minister of Interior
at DIK meeting in March 2011, continuing project work
to keep alumni in contact
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5. Technology to educate, engage, and
empower
Phase Communication Goals Instruments used
Educate supporting exchange of Facebook group
knowledge, group feeling,
„one voice“-policy,
establishing central
messages by discourse
Engage live coverage to open Facebook fanpage, Twitter
discussion and engage #JIK11, Media Group
circles of friends
Empower communicate Online Petition and Voting,
recommendations and Scribd, YouTube Video, Flickr
promote support, engage Gallery
participants to tell their
story and continue activism
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6. Lessons Learned
Facebook Group
• network offered by the
foundation at an early stage kept
group close
• investing ressources and openess
paid off by good ideas and
feedback
• platform for alumni work
• facilitation and moderation
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7. Lessons Learned
Twitter
• no necessity of an own account if
you want to involve the „crowd“
• hashtag #JIK11
• only makes sense if there are
active Twitter users in your
community
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8. Lessons Learned
Online Petition and Voting-Tool
• blog as alternative to website
allowed a multimedia approach,
reporting (story-telling) and
advocacy
• voting-tool served to enable the
participants to become
promoters of their own cause,
involve the community in the
project and to support the
group`s demands
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9. Thank you for your interest!
More information on the project:
www.stiftung-mercator.de/en/thematic-
clusters/integration/young-islam-conference-berlin-
2011.html
Also visit:
www.facebook.com/StiftungMercator
And our Newsroom:
www.stiftung-mercator.de/newsroom
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