DESTEP for The L'Oreal Group in Russia for the course: Global Trends & Issues

1. DESTEP-Analysis Bygroup: Ankie Withag, Ángela González Gutiérrez, Sandra Latoń, Tanguy Duret and Remco Klein

2. Content Demographics Government Geography of Russia Economics Physical Infrastructure Communications Infrastructure

3. Demographics The population of Russia is 140,041,247 The median age of the population of Russia is 38.5 years. The age structure of Russia is as follows:0-14 years: 14.8% 15-64 years: 71.5% 65 years and over: 13.7% 73% urban / 27% rural. 15.08% (2007) percent lives below the poverty line.

4. Government Russia gained its independence from the Soviet Union, on 24 August 1991. The chief of state is President Dmitry Medvedev. The head of government is Premier Vladimir Putin After the collapse of the USSR, the cosmetics industry exploded.

5. Geography The largest cities in Russia, by population, are: City Population Moscow 10,562,099 Saint Petersburg 4,600,310 Novosibirsk 1,409,137 Yekaterinburg 1,341,264 Nizhny Novgorod 1,278,803 Kazan 1,136,566 Samara 1,135,310 Omsk 1,127,700 Chelyabinsk 1,095,900 Rostov-on-Don 1,049,000

6. Economics The GDP per capita of Russia is $15,100 at purchasing power parity (2009). The labor force in Russia works proportionately in:- agriculture: 10% - industry: 31.9% - services: 58.1% A survey by Ernst & Young shows that in Russia, 1.3% of GDP is spent on cosmetics, compared to 0.5% in Western Europe. Russia has undergone significant changes since the collapse of the Soviet Union.

7. Physical Infrastructure Harbors: St. Petersburg, Kaliningrad, Murmansk, Arkhangel'sk, Novorossiysk, Vladivostok and Nakhodka. Airports: Russia has some 630 improved airport facilities. 50 of which are capable of accommodating international flights. The country also has an extensive oil and gas pipeline system

8. Map of Russia

9. Communications Infrastructure Broadcast media: - 6 national, 3,300 national, regional, and local TV stations. - 2,400 public and commercial radio stations. - 45.25 million internet users. - 400 daily newspapers.

10. The end Questions?