2. Introduction
Airtel was established in 1985, Bharati (Airtel)
has been pioneering force in telecom sector
It is a Indian Multinational Telecommunication
services company headquartered in New Delhi
Largest Private Integrated Telecom Company in
India
Bharati Airtel is the world’s 3rd largest
telecommunication company

3. It operates in 20 countries across
Asia, Africa, Channel Islands.
261 million subscribers across countries.
It has 190.90 million subscribers in India.
Bharti Airtel is first Indian telecom service provider
to achieve Cisco gold certification.

5. Company Profile
Name: Bharti Airtel Limited
Established: July 7th , 1995, as a public limited
company.
Business Description: Provides mobile, tele-media
services (fixed line) and enterprise services (carriers
and services to corporates)
Listings: The Stock Exchange, Mumbai (BSE), The
National Stock Exchange of India Limited(NSE)

6. Operational Network: Provides GSM mobile services
in all the 23 telecom circles in India, and was the first
private operators to have an all India presence.
Provides tele-media services (fixed line) in 94 cities in
India.
The sales turnover of the company as on 26th feb
2013 was rs. 20253.70 crores and net profit quarterly
as on dec’12 was rs. 283.70 crores

7. COMPANY’S VISION
# TO PROVIDE GLOBAL TELECOM SERVICES AND
HAVE DELIGHT CUSTMERS
COMPANY’S MISSION
#ERROR FREE SERVICE DELIVERY
#INNOVATIVE PRODUCTS
#COST EFFICIENCY
#UNIFIED MESSAGING SOLUTION

9. Founder
SUNIL BHARTI MITTAL started his career at a young age of 18
after graduating in the year 1976 from PUNJAB UNIVERSITY with
the bachelor of arts and science .
He is the CHAIRMAN and MANAGING DIRECTOR since october
2001
An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOL
He was also Awarded by PADMA BHUSHAN
Being conferred by the degree of DOCTER by G B PANT
UNIVERSITY .
Also awarded by INSEAD Business Leader Award 2011 .

10. History
In 1983, Mittal was in an agreement with Germany's
Siemens to manufacture push-button telephone
models for the Indian market.
In 1986, Mittal incorporated Bharti Telecom Limited
(BTL), and his company became the first in India to
offer push-button telephones, establishing the basis of
Bharti Enterprises.
By the early 1990s, Sunil Mittal had also launched the
country's first fax machines and its first cordless
telephones.

11. In 1992, Mittal won a bid to build a cellular phone
network in Delhi.
In 1995, Mittal incorporated the cellular operations
as Bharti Tele-Ventures and launched service in
Delhi.
In 1996, cellular service was extended to Himachal
Pradesh.
In 1999, Bharti Enterprises acquired control of JT
Holdings, and extended cellular operations to
Karnataka and Andhra Pradesh.

12. In 2000, Bharti acquired control of Skycell
Communications, in Chennai.
In 2001, the company acquired control of Spice Cell in
Calcutta. Bharti Enterprises went public.
In 2002, and the company was listed on Bombay Stock
Exchange and National Stock Exchange of India.
In 2003, the cellular phone operations were rebranded
under the single Airtel brand.
In 2004, Bharti acquired control of Hexacom and entered
Rajasthan.

13. In July 2004, Airtel launched "Hello Tunes", a Caller
ring back tone service (CRBT) and became the 1st
operator to do so.
In 2005, Bharti extended its network to Andaman and
Nicobar.
In 2009, Airtel launched its first international mobile
network in Sri Lanka.
In 2010, Airtel acquired the African operations of the
Kuwait based Zain Telecom.
In March 2012, Airtel launched a mobile operation in
Rwanda.

14. Corporate Structure
Organization is defined by the formal
structure, coordination and control
systems, and the organization culture.
It’s the formal arrangement of
roles, responsibilities and relationships
within an organization.
It’s a powerful tool to implement strategy.

15. Earlier Organization Structure

17. Worldwide Presence
COVERAGE MAP OF BHARTI AIRTEL ACROSS 20 COUNTRIES

19. Airtel Products
AIRTEL CONNECTIONS
•
-PREPAID
•
-POSTPAID
AIRTEL DATA CARDS
AIRTEL CALLING CARDS
AIRTEL BROADBAND
AIRTEL FIXED LINES

21. Marketing Analysis
In the mind of the consumer, Airtel Services should provide
following features:•Easy Billing
•Strong Market Coverage
•Credit Limit
•Long Distance Calling Facility
•Best Value Plan
•Widest Roaming- National & International
•Easy Payment Option- Anytime & Anywhere

22. Marketing Strategies
• Airtel partnered with leading players in
telecommunication players across the globe.
• It has managed to work with the best of
domain specialists globally and emerge as a
world class entity.
• Partnerships include operational contracts
with marquee vendors and strategic investors
ranging from private equity investors to global
telecom giants.

23. Market Shares

25. SWOT Analysis
Strengths
• Largest Telecom Player in India - ~80Mn, 22.6%
• Strategic Alliance with other stakeholders in
Bharti Airtel include Sony-Ericsson, Nokia - and
Sing Tel
• Pan India Presence
• Strong Financials

26. Weakness
• Outsourcing of Core Systems
• Lack of emerging market investment
opportunity

27. Opportunities
• Bharti Infratel – Cutting Down cost in Rural
area
• Match Box Strategy – Scale of Penetration
• Current Tele-Density – 30.6 is still low among
developing countries
• Low Broadband Penetration, Rural Telephoney

28. Threats
• India centric – Major revenues from India
• Falling ARPU & AMOU
• Intense Competition & Shortage of Bandwidth

29. • STP OF AIRTEL
• Segmentation
–
–
–
On the basis of Geography
divided Indian market in telecom circles.
Subdivided States into category A,B and C.
• Targeting
– Earlier elite class above age group of 25 years.
– Corporate people and business men.
– Again targeted youth by introducing YOUTOPIA plan.
– Targeted women and senior citizens by introducing post paid plans.

30. • Positioning
– Tagline- “ EXPRESS YOURSELF ”.
– Positioned in premium category aimed at elite
class of society.
– Perception of aspirational and lifestyle brand.
– Airtel decided that the brand should always
connote leadership - be it in
network, innovations, offerings or services
– Sponsored games like Golf.

31. • Promotion
•
Large scale print and video advertising.
•
In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is perhaps the
most downloaded tune in India.
•
Provides innovations such as Bollywood movie premiers, music services such as ring back
tones & many more.
•
"Friendz" pre-paid connection for youth," Ladies Special" plan, Seniors plan.
•
Executives corporate plan(First to give prepaid in this category).
•
Special discounts in calling rates & sms services.
•
Providing wallpapers and screensavers on website.

33. • Founded in 1994, MTN operates in 21
countries.
• The bulk of its subscribers are in South
Africa, Nigeria, Iran, Ghana, Syria,
Cameroon, and Uganda. tries in Africa and
the Middle East.
• It is Africa's largest mobile phone operator
by subscribers.

34. •
•
•
•
•
•
•
•
Largest Telecom Player in South Africa
Strong Financials
Focus on Core Activities – Outsource the rest
Strong Brand Image – Marketing Team
Strong New Business Development team
Financial performance and continued investments
Client relationship management
Focus on R&D and innovation to create new services

35. •
THE PROPOSED $23-BILLION MEGA DEAL BETWEEN BHARTI AIRTEL AND
SOUTH AFRICA’S MTN WOULD BE WORLD’S BIGGEST DEAL.
•
INDIA’S BIGGEST CROASS BORDER DEAL ALMOST TWICE THE SIZE OF TATA
STEEL’S $13 BILLION BUY OF CORUS IN 2006.
•
MTN TO TAKE 25 % STAKE IN BHARTI FOR $2.9 BILLION PLUS NEW SHARES
EQUAL TO ABOUT 25 % OF THE CURRENT SHARES ON ISSUE. MTN
SHAREHOLDERS TO TAKE ANOTHER 11 % OF BHARTI.
•
BHARTI TO BUY ABOUT 36 % OF MTN SHARES AT $10.44 EACH, PLUS HALF
THE NEWLY ISSUED BHARTI GLOBAL DEPOSITARY RECEIPTS FOR EACH
MTN SHARE.
•
THAT AND THE SHARES MTN ISSUES FOR ITS STAKE IN BHARTI WOULD
TAKE THE INDIAN FIRM’S HOLDING TO 49 % OF MTN’S ENLARGED CAPITAL.
BHARTI WOULD BE ABLE TO FULLY CONSOLIDATE MTN’S ACCOUNTS, AND
MTN GETS REPRESENTATION ON THE BHARTI BOARD.

36. IN TERMS OF SUBSCRIBERS, CURRENTLY THE TOP FIVE MOBILE FIRMS AS IN
MARCH ARE AS FOLLOWS:
(1) CHINA MOBILE
(2) VODAPHONE
(3) TELEFONICA SA
(4) AMERICA MOVIL
(5) TELENOR
BHARTI AIRTEL
MTN
:
:
:
:
:
:
477 MILLION SUBSCRIBERS
303 MILLION SUBSCRIBERS
198 MILLION SUBSCRIBERS
187 MILLION SUBSCRIBERS
166 MILLION SUBSCRIBERS
100 MILLION SUBSCRIBERS
:
100 MILLION SUBSCRIBERS
IF THIS DEAL GET SUCCESSFUL THEN THEY GOT 200 MN SUBSCRIBERS.
SO THAT THEY WILL GET THIRD RANK IN ALL OVER THE WORLD.

37. • Both Firms Exposure To New Markets Ripe For Growth
• Full Cost Savings
• Allow for Technology Sharing
• Provide The Financial Muscle For More Expansion
• Bigger Market Exposure
• Access To Innovative Products
• Better Buying Power,

38. Some other international facts
about bharti airtel
Newyork life insurance fund ,acquired a 3% equity
share in bharti cellular
Singtel acquired stake 15.3% equity interest in
bharati televentures
Airtel joints hands with Microsoft

39. Airtel signs agreement with HTC for touch screen mobile
Bharati airtel has informed that Microsoft & Co.
announced a strategic partnership that will offer a range
of software & services for small & medium industries
British telecom acquired 21.05% equity in bharti cellular
Bharti Airtel has a subsidiary in SriLanka called as airtel
Lanka limited

40. International Partners
The company has a strategic alliance with singel
The company's mobile network equipment partners are
Ericson & nokia
In case of the broadband & telephone services equipment
suppliers include Siemens,Nortel,Corning and others

41. On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to India
On 16 June 2011, Airtel digital TV launches iKisaan – the world’s first interactive
service in Hindi
On 1 December 2011, Airtel introduces India’s first free mobile access to Twitter.
On 12 December 2011, Bharti Airtel recognized for the delivery of best network
services with customer focus at Telecom Centre of Excellence Awards
On 30 January 2012, Airtel digital TV launches iKidsworld.[

42. On 27 May 2012, Bharti Airtel announced its
strategic foray into the mobile advertising (mAdvertising) segment, in India
On 24 October 2012, Bharti Airtel's mobile
user base in Africa crosses 60 million
[06-12-2012] Airtel Mobitude 2012 reveals the
preferences of over 186 million mobile
customers in India
15-04-2013] Stay connected with loved ones
with Airtel ‘Summer Special’ offers for
International roaming
16-08-2013] airtel launches ‘Re 1
Entertainment Store’ for its mobile customers

43. Most successful brand in India with largest market share.
Success is based on three pillarsconnectivity, affordability and innovation. The core is
connectivity, i.e. the network
Doesn’t promote its product always by celebrities.
Pre paid services are more expensive than post paid
service .