The document discusses creating an engaged digital presence for a business. It lists various social media channels and components of a thriving digital ecosystem, including monitoring, discovering influencers, curating content, and competitive analysis. It emphasizes listening to customers, influencers, competitors and using quality over quantity content to build trust, reputation, and engagement.

1. SPARK ROUNDTABLE

2. THE DISENGAGED DIGITAL SPACE

3. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook

4. CURRENT COMPONENTS: WEBSITE

5. A THRIVING DIGITAL ECOSYSTEM Monitoring Discover Influencers Content Curation Competitive Analysis LISTEN

6. LISTEN: MONITORING

7. A LITTLE TOLD ME The Competitor The Competitor The ROI The Complaint / Expressed Need The Compliment / The Influencer

8. THE INFLUENCER

9. THE INFLUENCER

10. THE INFLUENCER Efficiency Reputation Differentiation Risk Reduction Client Retention Brand Association Environmental Impact Economic Development Perception Shift PR and Exposure Client Education Network Growth Building Trust Innovation

11. WEBSITE: INFLUENCERS

13. A THRIVING DIGITAL ECOSYSTEM Content SharingContent CreationReview Concept + IdeationMeasurement ENGAGE

14. SOCIAL MEDIA CHANNELS BlogsBookmarking/taggingBrand monitoringContent aggregationCrowdsourcing/votingDiscussion boards and forumsEvents and meetupsMashupsOnline VideoOrganization and staffing Outreach programsPhotosharingPodcastingPresentation sharingPublic relations - sm releasesRatings and reviewsSN - apps, fan pages, groupsSponsorshipsVirtual WorldsWidgetsWikis

15. SHARE CONTENT

16. SOCIAL CONTENT

17. SOCIAL CONTENT

18. SOCIAL CONTENT

19. SOCIAL CONTENT

20. ENGAGING CONTENT

21. ENGAGING CONTENT

22. ENGAGING CONTENT

23. ENGAGING CONTENT

24. PROMOTE YOUR FANS

26. MANAGEMENT TOOLS

27. THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook