Effective Internal Communication Strategies
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This document introduces Anna, an internal communications expert with 12 years of experience in communications and marketing. It discusses that internal communication is about crafting messages, not just channels like email or the intranet. The purpose of Anna's role is to develop the company's culture through supporting leadership and crafting corporate messages. It highlights five topics Anna likes to discuss regarding communication, including that people don't like to read, the curse of knowledge makes explaining things difficult, coworkers can't read minds, communication must be received not just sent, and internal communication should be social.
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Effective Internal Communication Strategies
- 2. This is me. I have worked in most areas of comms and marketing for 12 years.My name is Anna
- 3. (Check out communicateskills.com if you’re interested.) I have a website too.
- 5. Internal communication is o ten considered to be the same as the intranet or email lists. It’s not.
- 6. The Intranet is a channel. Email lists too. Internal communication is about the message. Don’t mix the two!
- 8. My mission is to develop and maintain our corporate culture.
- 9. Support the CEO and Management Team.
- 10. Cra t and structure messages.
- 11. Update and develop internal communication channels.
- 13. 5things I like to talk about when it comes to communication.
- 14. People don’t like to read. So why upset them with text? Read more: http://communicateskills.com/2013/07/12/read-text-tldr/
- 15. The curse of knowledge. Read more: http://www.slideshare.net/AnnaRydne/the-curse-of- knowledge The more you know about something, the harder it is to explain well.
- 16. Your co-workers aren’t mind-readers. Read more: http://makeapowerfulpoint.com/2012/10/13/your-co- workers-arent-mind-readers/ A message doesn’t work if it’s just sent out. It must also be sent in.
- 17. If your communication isn't funny, people switch channel. Read more: http: //communicateskills. com/2013/01/15/spruce- internal-communication/
- 18. We’re living in a world where social rules. Internal communication should be social too.
Editor's Notes
- Jag har jobbat inom marknad och kommunikation på olika sätt i 12 år. Kommer senast från Tikkurila där jag byggde upp internkommunikationen. Det senaste året har jag varit föräldraledig och ägnat mig åt att skriva en blogg om kommunikation i olika former. Jag håller även på att avsluta en bok om kommunikation inom kundservice som ska komma ut i slutet av året. Jag bor på Gärdet med sambo och mina två barn Nils och Harriet. Just nu håller vi på att bygga om ett kontor till en bostad så mina helger spenderas på Bauhaus. Annars tycker jag mest om att dricka kaffe, secondhand-shoppa och drömma mig bort på Pinterest.
- To ensure we live according to our values and maintain our corporate culture. Ensure that we are living according to our value of openess.
- J