Principal Product Manager at Adobe, Tom Nguyen. "The Art and Power of Storytelling" Presented at INFORUM's "A Modern Professional's Toolkit: A Night of Skill Building" on June 4, 2015.

2. “THERE HAVE BEEN GREAT SOCIETIES THAT
DID NOT USE THE WHEEL BUT THERE HAVE
BEEN NO SOCIETIES THAT DID NOT TELL
STORIES.”
—URSULA K. LEGUIN, WRITER

3. HOWDY

8. LET'S SHARE.AND BUILD.

9. WHY STORYTELLING?
HOW TO DO IT WELL
Q&A

10. WHY SHOULD YOU CARE?

11. STORIES ARE 22 TIMES MORE
LIKELY TO BE REMEMBERED
THAN FACTS ALONE.

13. MOVING TO A
NEW CITY.

14. MARRIAGE.

15. HAVING KIDS.

16. EMOTIONS

18. STORIES
PERSUADE.

19. INTENT
HOOK
STRUCTURE
CALL TO ACTION

20. INTENTWHAT'S THE STORY TRYING TO
ACCOMPLISH?

21. “I WANT MILLIONS OF
CUSTOMERS.”
NOT AN INTENT

22. “I WANT TO
EXCITE PEOPLE ABOUT FEELING LIKE THEY
BELONG WHEN THEY VISIT NEW PLACES.”

23. BUT A WARNING…

24. EXCITE. MOTIVATE. ALARM. CHALLENGE.
CLARIFY. REASSURE. SHOCK. SURPRISE.
IMPRESS. CONVINCE. DENY. INSPIRE…

25. PASSIONATE
PURPOSE

26. FOR EVERY STORY YOU TELL
FIND YOUR PASSIONATE
PURPOSE.

27. HOOKWHY SHOULD I LISTEN?

28. WELSH CORGIS
MAKE UP 85%
OF CUTE PHOTOS
ON THE
INTERNET

31. EXAMPLE

33. STRUCTUREWHY SHOULD I CARE?

34. HERO
STAKES
JOURNEY

35. A SPECIAL NOTE ABOUT OUR
HERO…

36. THE REAL HERO?WHO YOU’RE HELPING

40. CALL TO ACTIONWHAT SHOULD I DO NOW?

42. OUR STORY

44. INTENT
HOOK
STRUCTURE
CALL TO ACTION

45. BUILD YOUR STORY BANK
TEST THEM WITH OTHERS
ITERATE

46. BUILD GREAT
THINGS.

47. THANK YOUSTAY IN TOUCH: @TOMNG

48. QUESTIONS?STAY IN TOUCH: @TOMNG

49. “‘THOU SHALT NOT’ IS SOON FORGOTTEN,
BUT ‘ONCE UPON A TIME’ lasts forever.”
—PHILIP PULLMAN