1. Internet + Marketing For CEOs

2. 4 Minutes
• “By the time there is a
y
case study in your
specific industry, it’s
going to be way too late
i b l
for you to catch up ”
up.”
»Seth Godin

3. 3 Minutes
• “Either write
something worth
reading about or do
something worth
hi h
writing about.”
about ”
»Ben Franklin

4. 2 Minutes
• “If you have more money
than brains, you should
focus on outbound
marketing. If you have
g y
more brains than money,
you should focus on
inbound marketing.”
g
»Guy Kawasaki

5. 1 Minute
• “What gets us into
g
trouble is not what we
don’t know. It’s what
we k
know f sure that
for h
just ain’t so ”
so.”
»Mark Twain

6. Internet + Marketing For CEOs

7. Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics

8. Outbound Marketing

9. Outbound Marketing Is Dead
800-555-1234
Annoying
Salesperson

10. The Next 50 Years

12. Step-by-Step
Step by Step Marketing

13. Step 1
• Blog
g
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release

14. Step 2
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts

15. Step 3

16. Step 4
•V
•E
•P
•A

17. Step 4
• Valuable
• Easyy
• Prominent
• Action O e ted
ct o Oriented

18. Step 5

19. New Marketing Team

20. •D
•A
•R
•C

21. • Digital Native
g
• Analytical
y
• Reach
• Content C eato
Co te t Creator

22. Modern Marketing “System”
Blog IM.com Paid $$ SEO Social Grader
HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy
Demos / Customers

23. Modern Marketing “Org”
Marketing
Get Found Get Found
Convert Partners Evangelist
Content Apps
R Burnes D Zarrella J Hopkins P Caputa K Knipp
E Mirman
R Corliss E Hebert C
Ortenberg
g
P Kaw

26. CEO’s Role
Understand
Do or Delegate
g
Transparency
p y
Authenticity
ut e t c ty

27. Let 1000 Flowers Bloom

28. Internet Economics

32. Learn More

33. twitter.com/bhalligan