1. Analysis of idea development after feedback
After choosing which advert I wanted to follow I developed a mockup of my idea
so it would give people an insight on how I want my advertisement to look like.
After that was completed I created a survey for my fellow class mates to gather
their opinions on my idea. I created this survey on word which consisted of ten
questions on several topics I thought needed answered in order for my advert to
work and be a success. I asked many questions on my target audience and what
they thought of my initial idea. I had asked five people in my class, three being
females and two being males, I asked three females in particular as I knew that
my advert would appeal to them more than it would to males, however I did ask
two males in my class as I feel it would help me understand my target audience
more if I got feedback from different peoples perspective.
The feedback I received was very helpful as there were many mixed opinions on
some questions which I may need to alter during my production and market
research. The majority of the feedback I got back thought that my target
audience was too much of a wide range gap and that I should either focus more
on young adults (teenagers) or elder people in their twenties. From this
information I have decided to market my advertisement at young adults as I
believe that when I film it will be easier as I am around that age and can relate to
other people at this age. I also received a lot of negative criticism on how people
will recognize that my beauty advert is actually selling perfume and not any
other beauty product, from this data I now plan to reevaluate how I was going to
show the perfume bottle in each shot. I think I will most probably include more
shots of the bottle so people are familiar with the packaging and logo of the
product and also the model so when people view my advert they will be able to
tell what company it is and what product is being advertised without making it
too obvious.
I can honestly say that at first I did not agree with some of the comments that
had been made up until now. After listening to what people had to say about my
idea it has really shook up how I want my advertisement to look like and what
message I want to deliver to the audience. I will change how I will market this
advert, what signs I can input to show it’s a beauty product so maybe look into
more depth on iconography and emotion.