1. Final Major
Project
Unit 4
Planning and
Production
Name:Annie Rose

2. Production Title:
Seasonal Advertisement for Nina Ricci
Submission of Production:
Monday 24th
June
Length of production:
My production will be a minute and a half. I think this is an appropriate time length as it will
allow my audience to become familiar with the fragrance. I am making this advert this long
purely because it can be shown online and TV. The advert will be shortened for TV
preferably around 30 seconds, whereas the online promotion video will be one minute.
Crew names:
Annie Rose
Georgina Nelson
Actors names:
Georgina Nelson
Production roles for crew
Name Role
Annie Rose Director and editor

3. Annie Rose
Charlie McCarther
Camera
Music
Deadlines
Crew responsibility Deadline for completion
Annie Rose - Camera man
Annie Rose - editing
Charlie McCarther- Music
18th
June
24th June
1st June
Agreed content
In this promotional advert you will expect to see scenes of Gee Nelson playing someone
who feels confident about themselves when wearing the Nina Ricci scent. All scenes are
very summery which will indicate the idea of a season fragrance.
Final Proposal / detailed outline of production
As I have been studying the creative media diploma for nearly two years now, I thought I
would be able to present my abilities in advertising as I hope to further these studies later at
Southampton University in September. I wanted to produce a fun advertisement that is
different to competitors that are out today.

4. I wanted to ensure my audience that they knew who this advert was target at. I focused a
lot on my research to make sure I could do the most I could possibly to in order for the
audience to feel that this product is ideal for them. I felt there was a niche in the market
and was a great opportunity to display this advert.
Total budget came to £8,700 which would be invested from Vibe Productions for 10%
equity. The money covered costs of several cameras, crew, makeup artist, lighting
equipment, outfit changes, camera accessorizes and transport costs.
I will try to capture a friendly environmental advertisement that is welcoming and
persuasive. I hope people who will view this will want to go a buy the product for
themselves or others.
Shots from the shoot can be used for magazine articles as well as news prints etc.
Although this advertisement isn’t very informative I feel the body language from this shoot
is enough to make the audience connect with characters or even relate to it.
I feel that I can produce a good enough advert as I I’m personally interested in this area and
would be able to enjoy filming as well as being professional. As I am also the age of my
target audience I can input all my ideas which most young adults would agree with.
I want this advertisement to be seen as something that is an essential and a luxury but also
affordable. My advertisement will not be stereotypical and I will try to appeal it to all the
different types of people.

5. Team meetings, meetings with actors and crew
Date Location Attendees outcome
Friday 14th
June
16th
June
Henley Rother field
road
Brighton beach
Annie Rose
Georgina Nelson
Make sure all
equipment is ready
to use and film.
Discussing what they
want to say in the
interview.
All shooting done
Equipment required
Equipment Date needed
Camera
Tri-pod
Premier pro
Monday 17th
June
Monday 17th
June
Thursday 21st
June

6. Locations used
Locations Date To film
Brighton beach
Henley Rotherfield road
16th
June
14th
June
Gee at the beach, along
the pier.
The woods
Contingency / back up plans
If my actress cannot attend any of the dates I have reserved for filming I will think about
completing voice overs or any sound effects using Cubase. If the weather is awful I was also
reconsidering shooting inside at the photography studio at college which I can reserve dates
for.

7. Risk assessment
Tripping over leads L Make sure leads are all cleared away when shooting
Getting seaweed caught up M Be extra careful when in the sea
Cutting foot open H Wear appropriate shoes when in the sea
Production management (Detail how you managed each stage)
Managing the pre-production roles
Managing the production phase

8. The production phase went well, was quite stressful as interviewees had other coursework
to do, and so struggled on keeping to production schedule, as sometimes they were not
available.
Post production phase
Filming and editing
Use of software – Premiere pro
Detail how you solved problems
A lot of the time the software shut down un intentionally which altered my timetable but I
overcame these problems by bringing in my MacBook and working from it in class and I had
everything all backed up on a memory stick.

9. Prioritising (How and what did you prioritise during your producing)
I made sure that I had a strict schedule and followed it throughout the whole process. I

10. Modifications (Why did you modify your work and what was changed during post-
production)
I modified my work to see how well I was doing throughout the duration of this production.
A lot was changed that was not originally planned for example a change of day for filming
due to bad weather conditions.
Additional information
None

11. Storyboard

12. Nina Ricci
EXT. Birds. DAY
Bird flies over the beach
EXT. GEE. DAY
Gee is seen sitting on the pier with the sea underneath her
He hair blows in the wind and she smiles.
EXT. BRIGHTON PIER. DAY
Gee is seen walking along Brighton pier looking cheerful and happy
EXT.SEASIDE. DAY
Gee walks along the beach, bubbles are shown
EXT. CAROUSEL. DAY
Gee riding a horse on the ride at the beach, everyone watches
EXT. MARKET. DAY
Gee is given a free head band from someone who is selling them at the
market.
EXT. PEBELS. DAY
Bottle shown up against the beach pebbles and two deck chairs.

13. Sound table: Sounds needed for my advert
Birds tweeting: for start of advert.
EVE all should obey Remix
Laughter
Water
Prop Reason
bubbles entertaining
Editing studio For filming
Cameras For filming (to be filmed)
Computer To show students completing work on