Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Geekgirl Meetup: Hur man startar en startup
1. GEEK GIRL MEET UP
H U R M A N S TA R TA R E N S TA R T U P
@ANNIKA
2. V A D Ä R E N S TA R T U P ?
“ A S TA R T U P I S A C O M PA N Y, A PA R T N E R S H I P O R
T E M P O R A R Y O R G A N I Z AT I O N D E S I G N E D T O
S E A R C H F O R A R E P E ATA B L E A N D S C A L A B L E
BUSINESS MODEL.”
–WIKIPEDIA
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3. VA D Ä R V I K T I G A S T ?
• en brilliant affärsidé?
• ett bra team?
• ett stort kontaktnät?
• en bra utbildning?
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5. STEG 2
H I T TA D I T T O M R Å D E
B
2
B
!
V
E
R
T
I
K
A
L
dramatify
loadimpact, pingdom
B2B
N
I
S
C
H
A F FÄ R S M O D E L L
I N TÄ K T / U S E R
fishbrain
B2C
V
E
R
T
I
K
A
L
narrative,
tocaboca
B2C
NISCH
spotify, magine, osom
kundo, relationdesk, scrive
B2B
MASSMARKNAD
B2C MASSMARKNAD
KONKURRENS
@ANNIKA
9. STEG 4
BYGG EN
P R O T O T Y P,
P R ATA M E D
MARKNADEN IGEN.
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10. B Y G G E N P R O D U K T, I N T E E N F E AT U R E
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11. L Å N A , K O P I E R A , K Ö P.
U P P F I N N I N T E H J U L E T.
@ANNIKA
12. “Get your customer laid, paid or made.”
– D A V E M C C L U R E , 5 0 0 S TA R T U P S
@ANNIKA
13. G R E AT C O M PA N I E S D O 1 +
OF 3 THINGS
1. GET YOU LAID (= SEX) > FACEBOOK, SNAPCHAT
2. GET YOU PAID (= MONEY) > KLARNA, SCRIVE, OSOM
3.
GET YOU MAID (= POWER) > TWITTER, ANGELLIST
– D A V E M C C L U R E , 5 0 0 S TA R T U P S
@ANNIKA
17. OCH UNDER TIDEN
S K A PA N ÄT V E R K !
Photo by Greyloch / Flickr.
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18. NEJ
INGEN KAN SÄGA MER ÄN
Ä R D E T E G E N T L I G E N E N K A TA S T R O F ?
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19. E N S TA R T U P G E R D I G N YA S K I L L S
Photo: Marjan Krebelj / Flickr
@ANNIKA
Bild: yooperann/Flickr CC BY NC ND
Bild: Steve Rhodes / Flickr CC BY NC ND
20. D U H A R A L LT AT T V I N N A
O C H L I T E AT T F Ö R L O R A
@ANNIKA
21. TA C K F Ö R A T T D U LY S S N A D E !
FÖLJ MIG HÄR!
ANNIKA
ANNIKALIDNE
ANNIKA@LIDNE.COM
070 435 05 45
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