8. Dail internet usage / Sweden
80
y rs
1 6-35
60
40
20
f us e rs !
0
78 %o
2003 2007 2009
Source: World Internet Institute, “Svenskarna och Internet 2009”
12. Community membership
2%1%
2%
10%
Social network
Social with images
Hobby
20%
Gaming
65%
Business
Politics
e de s
n Sw
i l lio k !
3 m boo
o s t Fac e
Alm o n
Source: World Internet Institute, “Svenskarna och Internet 2009”
13.
14. Blog reading
70
52.5
35
17.5
0
12-15 år 16-25 år 26-35 år 36-45 år 46-55 år 55-65 år 66-76 år
Men Women Source: World Internet Institute, “Svenskarna och Internet 2009”
15.
16. Blog topics
6%
4%
Everyday life
26%
Hobby, interests
Business
Politics, opinion
64%
Source: World Internet Institute, “Svenskarna och Internet 2009”
17.
18.
19.
20. Smartphone requests by OS: US
4% 3%
1%
5% iPhone OS
12%
Android OS
RIM OS (Blackberry)
webOS (Palm)
55% Windows Mobile
Palm OS
20%
Other
Note: Above share % refers only to requests from smartphones
Källa: AdMob Oct 2009
24. “Media designed to be disseminated through
social interaction, created using highly accessible
and scalable publishing techniques..”
Wikipedia
25.
26. “Social media is a democratization of content and
the understanding of the role people play in the process
of not just consuming and spreading information, but
also how we create and share content for others to
participate in.
It’s a evolution from the industrial broadcast model to a
many-to-many model based on the conversation
between author and audience.”
Wikipedia
36. VALUES
Analogue values
control
collective
least common
denominator
Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
37. VALUES
Analogue values Digital values
control transparency
collective individual
least common tribe of values
denominator & opinions
Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
38.
39.
40.
41.
42. Social Bookmarks Comment & reputation
Crowd sourced content
Pictures
LiveCasting - Blog platforms
audio & video
Wiki Blogs / conversations
Music Blog communities
Events Micromedia
Lifestreams
Documents
Specific to Twitter
Video aggregation
SMS / voice
Video
Social networks
Location Niche networks
Customer service
networks
48. Using social objects
1. Define your object
2. Define your verbs (Add... / Upload... / Share...)
3. Make the objects shareable
4. Make the invitations into gifts
Source: Jyri Engeström
