Question One of the AS Media coursework evaluation.

1. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
By Anna Ryan

2. Colour
My music magazine mainly focusses on the colours of grey, black, red and white, as I think they work
together and make the front cover a neat and tidy page. The background and white space of the magazine is a
light grey colour, as I think that‟s not too „in your face‟. It reflects the music of the magazine, as grey is a
laid-back colour, not too bright and loud, which is how the majority of indie music sounds. This is how my
magazine is distinguishable from a pop magazine; as that might have a bright pink or blue cover to reflect the
mainstream, loud look.
At first, I chose a gradient colour of black and grey to for my background, however, it made the magazine
appear too full and occasionally, the text on the page was hard to make out so I eventually changed it to a
grey. Also, the majority of music magazines have a solid, simple colour like shown in the images underneath.
The simple, grey background I have chosen is merely typical of a music magazine.
As shown on the professional examples, the masthead is supposed to be clear, which I why I opted to do my masthead in black, a different colour from the rest of
the writing. This causes the masthead to stand out, so audiences won‟t mistake it for a different magazine. I also chose a stroke layer of white in order to bring the
masthead out more. As it‟s the first thing to be seen in the left third, I wanted to make it very clear. This is like the „Rolling Stone‟ magazine, where the only red
writing, really, is the masthead. However, I did match the colour of the masthead with the colour of the model‟s costume and the selling line, as well as the
background for the menu strip, as I felt that would add some consistency to the cover, something I could keep for the rest of the magazine as I continued to develop
it.
As for the colour of the model, I thought a black jacket would help the other conventions stand out, and I thought it would look more casual (especially with the
red and grey shirt underneath), reflecting that of an indie magazine.
Front Page - Colour

3. I used a red colour for my headline, as I thought it would contrast
against the grey background and the image. It highlights „Rebecca
Bailey‟s‟ name instantly and it easily one of the most obvious
conventions of the magazine. I also used a thin stroke layer of
white, which helps to make the headline stand out even more, so
it‟s the first thing to draw the reader‟s eye to the magazine.
I continued to use the same colour for the kickers, which made the
magazine look more consistent. It also causes the magazine to look
more professional, as the same technique is shown in a professional
magazine here:
Moreover, the red colour suggests confidence and importance, as if
it‟s willing the reader to look and take notice, which would make
the reader want to read on because they‟d need to find out why it‟s
so important.
As for text such as the cover lines, anchorage and the menu strip, I used white as I felt it would create a
simple, neat and tidy cover. White isn‟t a loud colour, which means the reader‟s eye can travel to the
most important conventions on the page (such as the masthead and headline). However, white can still
stand out against the grey background.
With any flashes (such as „Exclusive‟ or „Plus‟), I used the colour yellow as it‟s completely different
from any other colour on the page. I used this because it stands out and hooks the reader‟s attention, as
only few phrases have that certain colour. It makes the text seem different, like it needs to be read and
the yellow connotes danger or importance, like a flashing light or police tape, which immediately
interests the audience and spurs them to read on.
Any banners used the colour of black, as it keeps to the house colour and adds some consistency. It
gives boarders to the text which causes the text to stand out more, as well as looking professional .
I used a red graphic feature to show that it offers something different from other graphic features and
image aspects. It also gives off a feeling of confidence and importance, which would make the
audience feel like they have to find out why.
Front Page – Colour (Continued)

4. Graphic Features
One of the graphic features I used was
the one which told readers they could
find out who‟d headlining at reading. I
developed this by doing some research
into graphic features, and I was inspired
by this one on the professional magazine
„Rolling Stone.‟
Even though theirs is a box around the kicker and cover lines, I liked the idea and used mine in order to
highlight the Reading Festival. I thought it made any dead space disappear and added a little unusual
quirk to cover, like it does to the Rolling Stone magazine. I kept the box as black, as I thought it was
consistently matched to my masthead, and added a stoke layer of white to make it stand out more, as
well as lining that with black to cause the stroke layer to be the thing to stand out, which created the little
graphic feature.
Another graphic feature was this one, as it
was inspired by this NME magazine:
It highlights a certain aspect of the
magazine and, like the above one, adds an
unusual aspect to it. The yellow and red
colour of it connotes danger, and that
combined with the uniqueness of it, grabs
the audience‟s attention.
Front Page – Graphic Features

5. Masthead
One convention I included was a
masthead, as I needed the masthead to tell
the audience which magazine it is. The
masthead is positioned typically in the left
third, as magazines used to have only the
left third viewable on shelves. This makes it
the first convention seen, so the masthead
needed to be clear, large and easily
recognisable, so I chose a size 149 pt font. I
chose colours (as explained on previous
slides) that would make the masthead bold
and stand out, hooking the audience‟s
attention. I used a simple font; Franklin
Gothic Demi. Also, I placed a tine „The‟ in
the corner of my masthead to give
something unusual towards it. I felt this was
one of my strengths as I was able to create a
clear, unique yet simple masthead people
would recognise.
Menu Strip
Another magazine convention I included
was a menu strip at the bottom of the page.
I included lists of bands in order to attract
fans of those bands, therefore creating a
larger audience. I used colours red and
white (because they‟re part of my house
colours) and I used a flash „Plus‟ in order to
draw the audience‟s eyes to the menu strip.
I made a black border surround the menu
strip, partly to make the menu strip stand
out, and partly because it‟s consistent with
the black border around the Selling line.
I kept it at a simple font; Britannic
Bold, and a simple size; 13 pt. This means
it wasn‟t too big and didn‟t overcrowd.
Front Page – Conventions
Selling Line
I used a selling line at the top of the page to
make the audience want to open the magazine
and read on. It‟s bold, clear, and easy for the
audience to see. I included a flash with the
word „Exclusive‟ in order to make the
audience feel like they can‟t miss the
information they‟re about to receive and that
it‟s a once in a lifetime shot. This would make
the audience more eager to read the magazine.
The text, “Predictions for the top music of
2014” is included to give the audience a taster
of what they could be reading. The text is in
all capitals to give the impression of shouting
at the audience, quickly grabbing their
attention. Also, the font is Britannic bold
which is consistent with the menu strip, as
well as being a bold, strong font the audience
would be attracted to. The black box
underneath the selling line makes it clear as
well as keeping consistency as it‟s laid out in
the same format as the menu strip. Here is a
professional example of where a selling line
is included on a NME cover:
It also gives an example of the masthead
positioned in the left third, like my masthead.

6. Tag Line
The tag line I included states „Talent
Unlocked‟. It‟s positioned under the
masthead in a small font and in
Franklin Gothic Demi (A common
font used on my cover, which is
consistent) so it doesn‟t take over the
cover. The colour of it is in
white, which matches my house
colours. My tagline gives an insight
into the magazine and the „Talent
Unlocked‟ suggests that the magazine
will advertise new talent, which is
what my magazine aims to do a lot of
the time; introduce new indie bands. It
links in with my double page
spread, as the article is about a new
artist and her new album.
Date Line
Another magazine convention I included was a
date line, which had to be there in order to show
the reader when the magazine was produced for.
All professional, typical magazines, whether
they‟re music or not, include a date line.
I placed mine under the selling line as it‟s in a
clear, easy to see place without distracting from
the main conventions of the page.
Bar Code
I used a bar code at the bottom of my
magazine as it is a typical magazine
convention and allows the customer to pay for
the product. I included it in the bottom right so
it‟s out the way of other important magazine
conventions and doesn‟t distract the audience
from the main page, like all typical music
magazines.
Front Page – Conventions (Continued)

7. Kickers
I included a total of three
kickers, positioned above the cover
lines, as an introduction to the cover
lines. The text is in a red font (Franklin
Gothic Demi for consistency) slightly
larger than the cover lines) and is in all
capitals. This gives the impression that
the magazine is shouting at the
reader, trying to attract them. It also
makes them clear, so that no words
can‟t be mistook or mistaken. I
included an underline in order to
separate the kicker from the cover line.
I used band names for my kickers to
attract fans of the band, so the
magazine can recruit new audiences as
well as the normal one.
Cover lines
Also, I included a total of three
cover lines, positioned in a way
that would explain what the kickers
are about. Like the kickers, they are
also in capital letters which show
the two are supposed to be
together. However, the cover lines
are in white (as well as being
slightly smaller), which
distinguishes between the two. The
language of my cover lines include
is used in order to reel separate
audiences in. For example, I used a
Panic! At The Disco reference in the second
cover line: „Over! Already? By using a
punctuation mark after „Over!‟. This is
supposed to cause people to think the
magazine is clever and want to read on.
I positioned both the kickers and cover lines
together, away from the main image and
any other conventions which are important
so it doesn‟t distract the audience from
them. Also, I positioned them in the leftthird so, if people were to see the magazine
on the shelf, they‟d get a clear image of
what type of magazine KEY is and whether
they want to buy it.
The lay out of my kickers and cover lines
were very loosely based on those of this
example:
Front Page – Conventions (Continued)

8. Headline
I positioned my headline roughly in the
middle of the page, typical of
professional magazines such as these:
I positioned it so it‟d travel right across
the page and across the main
image, explaining who and what the
main image is. The headline is red
(which is representative of my house
colours and also gives a hint of the type
of music Rebecca Bailey makes;
confident, strong music) with a stoke
outline of white. It‟s in a large font and
has been stretched in order to create high
text, typical of music magazines. I
positioned it under the model‟s head, so
it doesn‟t distract the audience away
from the image, however, I positioned it
over the image as it‟s one of the main
focal points of the magazine.
Anchorage
The anchorage of a music magazine is supposed
to include an enigma, not answering all
questions and making the audience want those
questions answered. I included the anchorage:
„On her new album and what fame has taught
her‟. This makes the readers wonder what fame
has taught her and what she has to say on her
new album. I created the anchorage in the font
„Franklin Gothic Demi‟, in a white colour with
all capitals. The capitals keep to a consistent
theme running through the magazine as well as
making the text seem important, like it has to be
read. I positioned the anchorage underneath the
headline, which shows that they link together, as
well as making sure the anchorage isn‟t too‟ in
your face‟. I also included a quote above the
headline, which gives an insight into the type of
music artist on the front of the
magazine, causing the audience to wander what
else she‟d said on the subject. I also created that
with a white colour, but with red speech marks
to make it look more unique and a red colour on
„this‟, emphasising the word.
Front Page – Conventions (Continued)

9. Main image
I positioned the main image in the
middle of the page as it‟s one of the
main focal points of the page. She is
using a direct mode of address in
order to connect with the audience and
make them feel like she‟s including
them in it. The shot is medium close
up, as it shows her head and shoulder
which I used so it gives an idea of her
clothing; a black jacket and a
casual, laid back shirt, which is typical
of indie music and is consistent with
the type of clothes the indie teenage
tribe wear.
The model is holding a microphone
which suggests that the magazine is
all about the music. Again, this is
typical of the indie genre as they pride
themselves on being all about the
music. The laid back, casual look
suggests that they care about their
music, more than their image which
will attract the type of audience who
feel like they‟re outcasts, as all other
teenagers are obsessed with their
image.
Furthermore, the image overlaps the
masthead, which gives the page
flow, we it links both the image and
the masthead together.
I have positioned my main image in
the middle as it adds balance to the
page. If it were on the left third, the
left third would look crowded. With
the image in the middle, this adds
balance and covers over any dead
space, which makes the magazine
interesting to see for the reader.
Front Page – Conventions (Continued)

10. Colour
The background colour of my contents page is in white, as white is typical of music magazine
contents pages such as these:
I chose white because the white doesn‟t cause the reader to become distracted from the information on
the contents page, which is important as the job of the contents page is to give information. It also
provides a clean, clear element to what otherwise would be a very hectic page, contrasting to make the
page appear to have more order. I also chose white as it reflects my house style, as white is included on
my fonts on the front cover of my magazine.
Furthermore, I chose colours that were simple and that would reflect my house style. The masthead of my magazine is kept the same colour on here as on my
front page, which adds consistency between the pages and creates a masthead that people will recognise. The section header „contents‟ is white so it blends into
the background and makes it appear less crowded. The audience won‟t become distracted by the colours, and only take in the information. Also, there is a black
box around „contents‟ which is consistent with other black boxes.
Contents Page - Colour

11. The colours of my section headers are in white, which adds consistency to the page as it‟s the
same colour as the background. I used black boxes around it as the black makes the headings
stand out. Also, it‟s a continuous theme to have black boxes around important conventions on
my contents page, as well as my front cover (for example, my selling line).
The only surrounding box that isn‟t in black, is the box around the „editorial‟, as that‟s in red. I
chose red to show it‟s different from the section headers, and maybe even more important as red
connotes importance. It stands out more than the other section headers, which draws the
audiences eyes to it. I felt like this was a strength within my magazine, as the colour does the job
it‟s intended to do.
Another colour I chose to use was the use of yellow. „Subscribe right now‟ is the only colour
yellow on the page and I used this so it would deliberately stand out. The colour itself gives
the impression of importance or danger, reminding the audience of flashing lights and police
tape. As it‟s the only colour on the page, it draws the reader‟s eyes to it almost at once, which
should make them interested in subscribing to the magazine.
I used the same colour for the word „free‟; red. This is because it gives the magazine
consistency and causes the audience to remember the word „free‟. It suggests that the
magazine has lots of free offers, especially if the audience come across that word more than
once.
Of course, I kept any well known logos (such as Twitter, YouTube and Facebook) in
their original colours, so they‟re recognisable and to the audience, which would add
some familiarity and therefore, a sense of comfort to the reader.
I felt like my use of colour was one of my strengths, as they did the jobs they were
supposed to do. For example, the yellow really does stand out against the black
box, and the white background makes the page appear less messy and
cluttered, making it easier for the audience tor read.
Contents Page – Colour (Continued)

12. I included the same masthead from my
front cover, only smaller, and positioned
it next to „contents‟. This plants the name
of the magazine inside the reader‟s head
so they won‟t forget it, especially if
they‟re reading it for the first time.
Unlike the front page, the name of the
magazine doesn‟t dominate the page, as
it isn‟t trying to attract the reader
anymore.
Section Header
The name of the page is usually positioned at the
top, explaining what the page is, like in this
example of a professional magazine:
(Also the example includes the name on the
magazine in the left corner, like mine)
Mine is large and in white, with the font
„Franklin Gothic Demi‟, so it‟s easy to see for
the audience. I included a black box
underneath the name in order to make it stand
out more, so the audience know exactly what
they‟re looking at. Also, it adds a touch of
creativity and uniqueness, something that is
limited on a contents page as it‟s main focus is
to give information.
Contents Page - Conventions

13. Main Feature
My contents page includes a main
image, which is larger than others
positioned on the page and is the first thing
the reader‟s eyes should jump to. This is
typical of professional music magazines and
the majority have them either left or right
like so:
My image is an extreme close up of a
model about to sing into the
microphone. I chose this as I believe
it reflects the fact that my magazine is
an indie magazine. It connotes that the magazine
is all about the music and less about the
image, something indie music is known for. It‟s
supposed to show fans of indie music that the
magazine only cares about the music, which
would make them warm to the magazine and
continue buying it as well as reading it. Also, as
the image is one of the first things seen on the
page, readers would get that impression instantly.
Caption
The caption that I have included with my
image is “I like my new music”. It explains
what the image is about gives purpose to
it, as well as acting as a hook for
readers, giving them a taste of what they
could be reading.
Moreover, it offers further proof to the
audience that that magazine is about the
music, as the caption mentions he likes his
new music, as opposed to his image.
It‟s in a large font, so it‟s clear for the
readers and it‟s black which reflects my
house style, as well as keeping the magazine
looking professional and simple.
I also included another image and caption
below; a model looking up and the caption;
„Better than Ed Sheeran.‟ It
Contents Page – Conventions (Continued)

14. Editorial
I included an editorial as one of my
contents conventions as I thought it
would make the magazine seem more
personal, as well as professional. It gives
an insight into who helps create the
magazine. Also, I included an editorial as
I thought it could help give an insight
into the actual magazine and bring up
things that might interest the audience. I
included language which would appeal to
a teenage audience with „Scary Mary to
Airy Fairy‟ and I included a rhyme that
would help the editorial flow.
For the section header, I included a red
box beneath white writing as I thought it
would help the editorial stand out.
Also, the combination of red and white is
different from the other combinations of
red and black, which suggest that it‟s
different from those. Red connotes
importance, so that and how different it
looks compared to other headers, would
draw the audiences eyes towards it. I also
included a stroke layer of black around
the red box and all capitals. This matches
my house style so, even though it appears
different from other headers, it still has
that trace of consistency.
Date Line
A further convention I have included is a
date line, reminding the audience of how
old the magazine is. I included this as it‟s
typical of contents page conventions. I
used white so it would be seen against the
black box but I also made it small so it
wouldn‟t stand out. I positioned it
underneath the section header so people
could find it easily, and also because on
my front cover it‟s positioned underneath
and banner in the top right. This makes the
date consistent so the audience would
know where to find it.
Contents Page – Conventions (Continued)

15. Subscription box
The majority of contents pages on music
magazine contain a subscription box, like
on this professional example:
I have positioned my subscription box in the bottom
left, across two thirds of the page as I felt it would be
most obvious there, but not too obvious as to distract
from anything else. I included a black box around it in
order to separate it from any other conventions on the
page and show a contrast between that and
the white background. I included the words
„Subscribe right now‟ in all capitals and in
yellow, as yellow connotes danger and
therefore excitement. Also, I used yellow on
my front cover for flashes such as
„Exclusive‟ and „Plus‟. This would remind
the audience of that and make them feel like
this can‟t be missed. I also included, in a
smaller font with white writing „Get a
month‟s worth of free subscriptions‟. I
changed the colour of the word „free‟ to red
in order to make it stand out.
Furthermore, I included a front cover copy
to show the audience what they‟d receive
and to make them want to subscribe.
Page Number
I included a page number in the bottom
right, as it‟s typical of all magazines and
shows the reader what page number
they‟re on. I made it black and in a small
font so it wouldn‟t stand out too
much, but wouldn‟t appear too small
either. This way the reader knows
exactly what page they‟re on and how
many pages they need to get to the one
that they want.
Contents Page – Conventions (Continued)

16. Page Numbers
I included page numbers because it‟s a
convention all magazines have, as it tells the
audience where there‟re supposed to be
looking. I positioned the page numbers on the
left, next to the feature they‟re supposed to
be with, and so the audience can‟t mistake
them with something else. The page numbers
are in red as they‟re consistent of my house
colours.
My section headers are surrounded around a
black box, and have white writing, in all
capitals. This is similar to the „editorial‟
header, which causes the page to look subtly
consistent. The headers are much larger
compared to the itemised list, which shows
they‟re introducing the list.
Kerrang!, a professional music magazines has
section headers and an itemised list set out like
mine:
Section Headers
I have used section headers in order to break
up the numbered itemised list. They give
headings to certain features so the reader
would easily be able to see what they‟re
interested in and find that page quickly. It
causes the audience to be more lenient towards
deciphering the information, and therefore
reading the magazine.
Contents Page – Conventions (Continued)

17. Dividers
I have used dividers as a convention on my
contents page because I feel that they neatly
separate what otherwise would be hectic
information and they give alignment. It breaks
the information up so the reader can take it in
easily, as well as adding more colour to the
white background. I have created the dividers
in red to match my house colours.
Menu Strip
Another convention I have used is a
menu strip in order to tell the reader
what else is the magazine. I have used
these in a menu strip and not a itemised
list, as they‟re not as important as those
included on the list and less likely to
make the audience want to read on.
However, it still gives an insight into
the magazine, and there might be
something which could interest the
audience.
Numbered Itemised List
I have included a numbered itemised list as
it is an essential convention for the contents
page, otherwise the reader wouldn‟t know
what page to look at.
I‟ve used a red colour for the mini
headers, and a black colour for extra
information on those as they‟re my house
colours. I have used rhetorical questions
and information in note form in order to
make the audience want to find out what‟s
happening on those pages. The font is small
and in black because it gives
information, whereas the mini headings are
more there to reel the audience in.
Graphic Feature
I have included a similar graphic feature
to what I included on my front
cover, here, only it‟s advertising a
different thing. I included a „Follow us‟ on
Twitter, Facebook and YouTube as when I
conducted my audience research, 80% of
people use social networking sites. This is
a way to connect with the audience. My
graphic feature is a black box with a white
border and another stroke layer of black. I
have used it as I think it looks simple, yet
effective and still manages to hook the
reader‟s attention. I positioned it in the
bottom right so it doesn‟t distract from the
essential information on the page.
Contents Page – Conventions (Continued)

18. For the background colour of my double page spread, I used black and grey as I felt the colours would make my background image stand out against them. Also, even though
the black makes the model‟s face and hair stand out, it blends in with her clothes. This gives a subtle yet professional feel to the magazine, as it makes the image appear as
though it is part of the background. This helps separate the text from the back ground. Furthermore, the grey and black connote what type of music she makes, which is hinted at
in the article. For example, the article states; „We wonder how her voice can be so intense‟ and „when she‟s not belting out brilliant ballads‟. This suggests that she can create a
hard sounding music, which is connotes by the black. However, the article also stages „we wonder how it can turn into something much softer‟, which is what the grey connotes
as grey is a softer colour than black. Moreover, the grey is also a reflection of the indie music, as it‟s a simple laid back colour and it shows consistency on my front cover, as
that background is a similar type of colour. I chose simple colours so the reader isn‟t distracted from the information on the page, which is very important as the information is
what this page is about.
I also used colours red and white while creating my double page
spread, which is consistent with my house style, as all those colours
appear at some point during the front cover and the contents page.
I used red and white for the title quote, as I wished for a title that
would stand out against the image as well as the background. White
is a bright, solid colour which allowed the text to do that. I used a
stroke layer of black so the title would stand out even more, drawing
the audience‟s eyes to it. I also used white for the subtitle, which
makes it consistent with the title and the main text, which is also
white when it‟s against the black background. When the text was on a
part of the background that was grey, I used black writing as it made
it stand out more.
The pull quotes are in white too, so the double page spread looks
simple and not too overcrowded with colour. However, I used a red
border around the pull quotes to make them stand out and show how
important they are. The red manages to draw the reader‟s eyes to the
quotes, which is what I want because I want to intrigue the reader.
Furthermore, I also used red for the first letter of the article, again in
order to draw the reader‟s eyes towards it and stress the
importance, as well as the quotation marks over the title which are in
red for the same reason. Only a few elements of the page are in
red, which really stressed their importance and hooks the reader.
However, now I wished I changed the writing or the background
colours as a few words of the article were hard to make out. If I could
do it again, I would change the writing colours to make the writing
stand out more.
Double Page Spread- Colour

19. Pull Quote
I have included a few pull
quotes, taken from the article
itself, in order to pull the reader
in. If the reader is just flicking
through the magazine, it could
make them stop and read the pull
quotes and then maybe the
article if they found it
interesting. The pull quotes I
have used are things
like, “Biggest star of 2015? Are
you sure that‟s me?” in order to
show the audience what type of
character is being interviewed;
in this case a humble, pleasant
character, which might make the
audience warm to her.
I have included a red border
around the pull quote to make it
stand out and allow me to use
some of my original house
colours.
The writing I have used is
white, which is consistent to the
title and quote of the article, as
well as matching my house
colours.
Background photo
The background photo I have
included is a medium close up
(as it shows some of the
shoulders, if not much) and an
indirect mode of address. The
model is looking away from the
camera, with a hint of a small, as
if she‟s thinking about
something, which suggests she
creates emotional, thought
provoking music, typical of
indie artists. It gives an
impression of what type of
musician she is; not too loud or
in people‟s faces. The costume
she is using is that typical of
indie dress; a black jacket and a
checked, laid-back shirt.
Background
I have used grey and black for the background. Grey because it gives a subtle, relaxed theme to the page, reflective of indie music and black, reflective of my house
colours and make the article look more interesting and pleasing to the eye. The black also blends nicely into the model‟s black jacket, which gives a simple yet
effective look, making the two backgrounds appear as one background, and it allows the white writing for my title and the actual article to stand out.
Double Page Spread- Conventions

20. Dropped Capital
I included a dropped capital as a convention on my page because I felt the page looked too simple, whereas with the capital it appears to be much more unique.
Also, this convention starts the beginning of the article, so it draws the audience‟s eye to where they should begin reading. This would make them start the article. I
included it in red as it‟s consistent with the pull quotes, quotation marks and my overall house colours.
Title
The title of my double page
spread is in the form of a
quote and is positioned at the
top of the page. I kept
everything the same font so it
still looks simple. However, I
rotated the word „everyone‟
slightly so it makes the title
appear subtly unique. It adds
something extra to the title
and hooks the reader‟s
attention. Also, it emphasises
the word „everyone‟, which
includes the audience and
makes them feel like they
belong. It attracts the
audience I want; teenagers, as
they often feel like they don‟t
belong. It‟s big, as it needs to
distract the audience and
demand their attention as
they‟re flicking through the
page. I included red
quotations to, again, attract
the reader‟s attention and
draw their eyes to the title.
Section Header
I have used a section
header in the form of a
tab. It is positioned in the
top right so it doesn‟t
distract from the
information from the
page. The tab itself is
black so it appears to be
part of the background
and doesn‟t stand out too
much. I have used my
magazine masthead on it
to subtly remind the
audience of the magazine
and to make sure they
will remember it, so
they‟ll buy it again.
Double Page Spread- Conventions(Continued)

21. White Space
On my double page spread, I have included a lot of white space so the
audience doesn‟t feel overloaded with information. I have used it to create a
more efficient, neat and simple layout. Too much information on one page
would put the audience off and make them skip past the page. This way, it
doesn‟t look like there‟s too much information.
Page Number
I included a page number as it‟s an essential
convention for the magazine to have because it shows
the reader what page they‟re on and where to find the
page they want.
Double Page Spread- Conventions(Continued)

22. Columns
I included columns on my double page spread as they‟re typical of professional
double page spread pages, like this:
Also, they make the magazine look very well spaced out and less
cluttered, which would be attractive to a reader‟s eye. I have used it
so it would break up the information on the double page spread
(which is useful to me my article a particularly long one) and makes
it look like there‟s less information to read. It means the audience
isn‟t taking in too much at once, which allows them to remember it.
Also, the columns easily fit around and over my main image, as
well as fitting in the stripes of my background. This creates a neat
and tidy double page spread, which is what I wanted as it connotes
her music and indie music. The body text fitting in the columns is a
small size and Franklin Gothic Boom font, which is consistent with
other text on my magazine.
Subtitle
Another convention I have included is a subtitle, positioned in one of the columns
in the left third. I chose to position it there as I felt that it would make the
magazine‟s style look more neat and tidy, and it wouldn‟t distract the audience. I
used a slightly larger size than the main body text and a different font; Franklin
Gothic Demi, which made it stand out. I wanted it to stand out so the readers
would read that first (as it introduces the text and makes the reader want to read
on), which is also why it‟s positioned before the main body of the text.
Double Page Spread- Conventions(Continued)

23. In order to brand, I included a radio show mentioned on the contents page.
A few magazine have things like radio shows or music shows in order to show off
their magazine and attract and larger audience.
As shown here, the radio show is called „Key radio‟ which means that everyone
would know that the radio show belongs to that magazine.
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