2. CHARACTERISTICS :
CURIOSITY
ENTHUSIASM
INNOVATION
SELF STARTING
COLLABORATION
EXPLANATION
HUMILITY
DIPLOMACY
SKILLS FOR THE NEW AGE
BAER AND NASLUND
Wednesday, 17 October 12
4. THE GENTLE SOUND OF WAVES CRASHING
NEW IDEAS
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5. Schumpeter
Shiva
Creative Destruction
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6. 90 % of Business theory is internally
focused ( Greenfield )
10% is Marketing
Marketing delivers 3 times the value
added of any other strategy ( PA )
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7. THE FUTURE AND SKILLS
IDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO,
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8. MOBILE WORLD
APAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACE
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9. MED AFRICA , M- PESA , M- FARM, 3D PRINTING APP
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10. Population
Changes
Age profile
Ten Billion
Over 80’s
Growth in Middle class
Fertility
Retirement
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11. NUMERACY
PROJECT
ANALYTICS
DATE CLIENT
DATE JAPAN AGE PROFILE 1950 - 2055
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12. Cities
3.5 bn
1bn in slums
Middle Class
2bn today to 3.2bn
by 2020 and 4.9bn
by 2030
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23. VISION VISION
Wisdom Wisdom
10% 90%
Knowledge
20% Knowledge
Information
Information
30% Data
10%
Data
40 %
ACKOFF’S ALLOCATION OF MENTAL
USE OF SEMANTIC WEB
SPACE
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24. Generals and admirals (and symphony conductors and sports coaches and police) obsess
about continuous training. Why is it an almost dead certainty that in a random 30-minute
interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that
most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a
necessary evil”. This must be set on its ear, with training in its broadest sense placed atop
the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of
the training must be subject to a quantum leap
Proposition:
the chief “training” officer becomes the top
staff job in a business, with a charge
equivalent in gravity to that of the chief
financial officer or chief information officer
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26. Confidence
Decision making
Longitudinal analysis stresses
managerial decisions are key.
It is not how many ideas you
have it is how you them
happen
Hedgehog Management
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27. Clear
Foresight
Prediction
Analysis and Planning
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28. Collaboration
Connectivity and Awareness
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29. Communications
Conversation
Social Media participation
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30. FURTHER IDEAS
CAMBRIDGE MARKETING LEADERSHIP ACADEMY
Wednesday, 17 October 12
31. Questions and for further
discussion :
Charles W Nixon
charles@marketingcollege.com
01954 234 940
Wednesday, 17 October 12