In Brussels, Belgium 3 malls are being built and the entire city center is being turned pedestrian with extra parking and public transport facilities being built all-over.With over 100,000 feet of retail space It is a prime opportunity for Canadian retailers that want to build their brand in Europe. Contact anthony@smestrategy.net for more information.

2. Retail

3. • 10,8 million inhabitants
• Official languages: French, Dutch, German
• Independant since 1830
• Federal state since 1981
• Head of state: King Philippe I
• Capital: Brussels
• 19 municipalities
• 162 km²
• 1,1 million inhabitants
• Metropolitan area
• 30% foreigners
• Tourism
• Histoire
• Culture
• Unesco area…
Why Brussels ?

4. ACCESSIBILITY FROM ALL
EUROPE AND WW
European High Speed Trains
•Paris – 1 hour 20
19 connections / day
•London – 1 hour 55
16 connections / day
•Amsterdam – 1 hour 55
10 connections / day
•Frankfurt – 3 hour
4 connections / day
Brussels because

5. ACCESSIBILITY FROM ALL
EUROPE AND WW
Air connections
•Located at 12 km from the Brussels city centre
•225 passenger connections, including 135 to Europe
•41 « cargo only » destinations worldwide
•Best European Airport (World Routes 2010)
Brussels because

6. INTERNATIONAL BUSINESS
CAPITAL
Major multinationals have their decision center in
Brussels
• Approx. 1.300 foreign companies have set-up
European HQ or sales subsidiary in Brussels
• Quoted as 6th business city in Europe, after
London, Paris and Frankfurt, (Cushman & Wakefield
Cities Monitor 2011)
• International Congress
Brussels because

7. Listening to the city and promoting
Retail
• Atrium Brussels is the Regional Commercial Agency.
Since its establishment in 1998, it has encouraged,
for more than 15 years, the development of retail in
the Brussels Capital Region.
• Thanks to its experience in the area and its extensive
capacity to carry out analyses such as geomarketing,
future-oriented analyses or analyses of identity, it has
been able to familiarise start-ups with the diversity of
retail in Brussels, as well as the various districts.
Atrium Brussels counsels potential businesses in the
defining, localising and implantation of their projects.
Atrium Brussels

8. Listening to the city and promoting
Retail
• Atrium Brussels makes its knowledge of the city and
its shopping available to public entities and its
partners, in order to initiate renewal projects, to let
Brussels shine, and to lead the city towards
becoming a smart retail city.
• Atrium Brussels is a proponent of a vision of high-
quality and unique retail that is adapted to the times
and its users. In order to evaluate and encourage
commercial activities in the Region, the Agency
coordinates a series of activities that ensure
beautification and the promotion of commercial
districts.
Atrium Brussels

9. The hype current opportunity
Retail Project in Brussels : The Mint

33. • ATRIUM :Laurence Gysens, Retail Development
Manger, lgysens@atrium,irisnet,be, +32473360722
• On behalf of BIE: Anthony Taylor, Canadian Liason
• Anthony@smestrategy.net, 1-855-895-5446
Contacts