This document describes iFacturas, a mobile invoicing app for independent contractors. It allows contractors to invoice clients from their smartphone, eliminating paperwork. The app will be available on iPhone, Windows Phone 7 and iPod Touch. It uses GPS, camera and email to streamline the invoicing process. The founders are seeking €1.5M in seed funding to market the app globally and expand to additional platforms like iPad. They believe the app could have 90,000 users generating €6M in profit by 2015.
2. Problem description
• Angeles’ situation
• marketing consultant
• Independent Contractor
• Lives in Spanish medium large town
(Alicante)
• Doesn’t have time to one day of
paperwork each week, and doesn’t
like to pay others for the work either.
• To many tasks: late invoicing and payment
• Lack of economic control
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3. iFacturas invoicing app
• Invoice at the point of service and
immediately when the job is done
• iPhone, iPod Touch and Windows
Phone 7
• One tenth of time & costs
• Get addresses with GPS
• Document with camera
• Send invoice as email or send it
from our print-center
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4. Competitors
• Send Regning
• Sage Contaplus
• FreshBooks
• iFacturas - the only app
conceived entirely for
Contractors and the
smartphone
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5. Team
• 2 from Norway and 3 from Spain
• Broad competencies: auditor, graphic
designer, programmer, database
programmer and marketer
• I have represented EU in the OMG
General Ledger standadrization which
was approved in Tokyo in year 2000
with the vote from International
Accounting Standard Committee.
• «Economica - accounting for the rest
of us» got 16 thousand users in 3
years in the nineties
Morten
Jacobsen
CEO
Hans Kolstad
CFO
Toni Climent
Development
Antonio
Revaliente
Marketing
Bego
Fontanet
Design
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6. Potential users
• Our clients: professional
smartphone users world wide
• Phase 1, Spain:ATA deal + MS
alliance: 500K
• Phase 2, Rest of Spain and
Norway: 3M
• Phase 3,America: Spanish and
English speaking worlds 60M
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7. Business Model
• Free download and use. Pay for value-transaction: Invoice
• Freemium: Email: €1 / Print&post: €4
• Premium - subscribtion for people who wants
predictability
• Estimated income User/month Spain: €14, Norway €30
• High margin
• Break even with approximately 1000 users in Q1 2011
• 2015: 90 thousand users (5.5 times Economica in the
nineties) and €6M profit
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8. State
• Signed deal with ATA, the Spanish
association for Independent Contractors
• Distribution with Microsoft and Movistar
to ATAs 500 thousand members
• Microsoft Global Showcase Member
• Launching with Microsoft worldwide
• Featured in the Spanish newspapers
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10. Call to action
• Funded by founders
• Seeking seed capital up to €1.5M for:
• Marketing
• Global English version
• iPad platform
• Venture Capital will be needed to extend to
the rest of the Hispanic world and to US
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11. Join us to stop contractors
losing time and money!
Homepage: iFacturas.blogspot.com
mortjac @ gmail, twitter, web, facebook and Skype
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