The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

4. Target 1: Decrease Bounce Rate

5. Old Version: Very few entry points on catalog pages

6. New Version:
Doubled the entry points
on catalog pages

7. Target 2: Improve call-to-action buttons

16. Target 3: Enhance Trust Feeling

26. Target 4: Adapt to the mobile environment