THINKING BY DOING - Manifestations of design thinking in Finnish industry-university collaboration. Some additional links; Design ROI - Research Project www.designroi.fi Aalto Design Factory www.aaltodesignfactory.fi Finnish Design Business Association www.designforumfinland.fi Ideation for Positive Impact www.ideationcards.com Antti Pitkänen Istanbul Technical University 16th December 2011 www.seos.fi

1. THINKING BY DOING -
Manifestations of design thinking in Finnish
industry-university collaboration.
Antti Pitkänen
Istanbul Technical University
16th December 2011
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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8. DO YOU DO
DESIGN THINKING?
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

9. "Design Thinking -
It seems to me that there are as many
definitions of it than there are speakers/
writers/designers."
Anne Stenros
Design Director Kone
2010 on Design Thinking Network
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

10. AALTO DESIGN FACTORY
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

11. LISTEN ON!
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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18. "Design Thinking is a creative process or
approach involving the
search for new prospective solutions"
THE CHANGED ROLE OF DESIGN
Christian Amanoff et al. 2010
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

19. "It appears that there are two different
streams in design and another in
management "
Making Sense of Design Thinking
Lotta Hassi and Miko Laakso 2010
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

20. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

21. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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25. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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29. "People coming out of the design world, they
think that they can solve
anything, because they have Design thinking.
Why the heck aren't you
saving the world?!"
Alex Osterwalder
Business Model Generation
on Designing the New Business
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

30. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

31. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com

32. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com

33. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com

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36. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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43. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

45. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

46. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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48. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

49. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

50. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

51. “Regular design is giving sense to objects;
Strategic design is
giving sense to decisions.”
Marco Steinberg
Director of Strategic Design
Finnish Innovation Fund
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

52. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

53. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

55. SIX MANIFESTATIONS
1. USER CENTRICITY
2. FAIL FAST
3. VISUAL THINKING
4. COLLABORATION
5. THINKING BY DOING
6. CONVERGENCE TO DIVERGENCE
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

56. HOW DO YOU DO
DESIGN THINKING?
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

57. KIITOS!
TESEKKÜR EDERIM!
THANK YOU!
ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011