1. MARKETTINGMANAGEMENT MID TERM ANU ARORA MHS1007003

3. Fiat is an italian automobile manufacturer,engine manufacturer ,financial and industrial group based in turin,italy It was founded in 1899 by giovaniagnelli It is the ninth largest carmaker in the world and italy’s largest.

4. Fiat is an automotive-focused industrial Group and designs and manufactures automobiles, trucks, wheel loaders, excavators, telehandlers, tractors and combine harvesters. Fiat is an acronym for FabricaItalianaAutomobilitorino

5. Fiat is the largest vehicle manufacturer in Italy, with a range of cars starting from small Fiat city cars to sports cars made by Ferrari, and vans and trucks ranging from the Ducato to Iveco commercial trucks. Besides Fiat Group Automobiles S.p.A, the Fiat Group automotive companies include Ferrari S.p.A., IvecoS.p.A. and MaseratiS.p.A. The Fiat Group Automobiles S.p.A. companies include: Abarth & C. S.p.A., Alfa Romeo Automobiles S.p.A., Fiat Automobiles S.p.A., Fiat Professional and Lancia Automobiles S.p.A..

6. Various brands of fiat group: Practical,versatile,responsive.thevrand has a tradition of producing models that offer practical and affordable technological solution and an unmistakable italian design

7. BRANDS Agricultural and industrial equipment Sportiness,technology,comfort and elegance all come together to create the distinctive personality style that characterize alfaromeo,an historic italianmarque

8. BRANDS Trucks and commercial vehicles Its models have an elegance which adapts to everyday life and personifies an unmistakable italian design

9. BRANDS Ferrari The road cars produced by the maranello-based company are by definition of the most prestigious example of italiancraftmenship and technology.

10. BRANDS Components and production system The modern interpretation of all its tradionalproducts:such as the grand punto

11. BRANDS A marque producing captivating and technology advanced saloons derived from the world of competitive racing.

12. SELECTED PRODUCT OF FIAT GROUP : FIAT AUTOMOBILES

14. fiat automobiles Revenue:€50.10 billion(2009)

16. DISTRIBUTION NETWORK :

17. BRAND VALUES :

18. BRAND VALUES :

19. BRAND VALUES :

20. VISION:

21. VISION

22. TARGETS

23. NEW DRIVERS

24. NEW WOMEN

25. NEW FAMILIES

26. NEW OLDIES

27. Global locations of Fiat Group automobile production sites

29. Competitors of fiat and their market share in various countries :

30. UNITED STATES

31. EUROPE

32. INDIA AND CHINA

33. GERMANY

34. toyota A Japanese multinational corporation headquartered in Toyota, Aichi, Japan The company was founded by Kiichiro Toyoda in 1937 Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors,[7] along with several "non-automotive" companies

35. REVENUE : ¥18.9 trillion (FY2010) OPERATING INCOME : ¥147.5 billion (FY2010) PROFIT : ¥209.4 billion (FY2010)

36. MARKETTING Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as "Oh, what a feeling!" (1978–1985, in the US), "Who could ask for anything more" (1986–1989), "I love what you do for me, Toyota!" (1990–1997), "Everyday" (1997–2000)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present).

37. TOYOTA SALES BY REGION

38. TOYOTA PHILOSOPHY Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing.Toyota'smanagerial values and business methods are known collectively as the Toyota Way. In April 2001 the Toyota Motor Corporation adopted the "Toyota Way 2001," an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement

39. Toyota summarizes its values and conduct guidelines with the following five principles:[ Challenge Kaizen (improvement) GenchiGenbutsu (go and see) Respect Teamwork

40. BRANDS OF TOYOTA : LEXUS SCION

41. GENERAL MOTORS An American automaker with its headquarters in Detroit, Michigan. Founded by Willian C Durant in 1908

42. Revenue : US$ 98.7 billion (Q1-Q3 2010) Net income : US$ 4.2 billion (Q1-Q3 2010) Employees : 209,000 (2010

43. General Motors produces cars and trucks in 31 countries, and sells and services these vehicles through the following divisions: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, and Holden. GM's OnStar subsidiary provides vehicle safety, security and information services.

44. In 2009, General Motors sold 6.5 million cars and trucks globally. General Motor's biggest success has been in the People's Republic of China, where its sales rose 66.9 percent in 2009, selling 1,830,000 vehicles and accounting for 13.4 percent of the market.

45. FALLING REVENUE??

46. Biggest factor for GM’s loss is that demand has fallen off a cliff. Revenues fell by nearly half versus the year-ago quarter. GM’s worldwide production fell by more than 900,000 cars and trucks, or about 40 percent, to only about 1.3 million.

47. VOLKSWAGEN AGermanautomobile manufacturing group. As of 2008, Volkswagen was ranked as the world’s third largest motor vehicle manufacturer.

48. The company is headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original marque within the Volkswagen Group, which includes the car marquesAudi, Bentley Motors, Bugatti Automobiles, AutomobiliLamborghini, SEAT, Škoda Auto and heavy goods vehicle manufacturer Scania

49. REVENUE : €105.2 billion (2009) OPERATING INCOME : €1.855 billion (2009) PROFITS : €960 million (2009)

50. Thank You