3. A little too simple
• Marketing and sales were mostly PUSH
• Almost no sales and marketing data
• Very few tools or systems
• Physical collateral and packaging were
expensive
4. It was easier to see the big picture
and connect marketing tactics
to business growth
18. Traffic Attraction Strategies
• Content is king (blog posts, videos, etc.)
• Social media
• Online Marketing (PPC, SEO)
• Referrals, Partners
19. Lead Capture Strategies
• Opt-in for free report, video, premium content, etc.
• Request a quote, get a demo, free trial
• Offers, coupons, contests
• Attend live event, webinar, teleseminar
20. Lead Nurture Strategies
• Create custom campaigns for hot, warm and
cold leads
• Personalization is key
• Make every message relevant, useful
23. Wowing Customer Strategies
• Welcome customers (make it personal & relevant)
• Be systematic about quality delivery
• Measure satisfaction and take action
24. Upsell Strategies
• Upsell or cross sell later in the relationship
• Offer upsell products during checkout
25. Referral Strategies
• Ask for referrals – and track them
• Partners, customers, networking
• Testimonials and social promotion
27. Map your PCL
1. Download the template and workbook at:
http://www.infusionsoft.com/pcl
2. Write down your key tactics and workfow
across the entire life cycle
3. Identify the key holes and opportunities in your
funnel
4. Don’t get bogged down with tactics that
don’t drive strategy
5. Pick the tools to accomplish your goals