4. Interactive (R)evolution Internet Browser Wireless Broadband Multiple Platforms Rich Media Multiple Channels Video Audio Animation PC Mobile iPod >> Web Search Blog Social
13. Consumers Embrace New Online Technologies Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
14. “ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
15. “ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers GenY sacrifice TV to free up time for other media. Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
16. Interactive Traditional Increasing effectiveness Decreasing effectiveness Increase Same Decrease “ In the next 3 years, do you think marketing’s effectiveness will increase, stay the same, or decrease in each of the following media?” Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
17. “ In a typical week, how many hours do you spend doing each of the following?” Interactive Marketing Out of Sync Percent of ad spending on each media type in 2007 Percent of tot. media time individuals spend in typical week Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
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20. Forecast: US Interactive Mkt. Spend ‘07-’12 Online Video Emerging Channels Email Online Display Search Engine Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
21. Forecast: US Emerging Channel Spend ‘07-’12 Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
24. What does this mean for marketing? Steps into the light Display Advertising Growth in strategy and Social media will drive Growth in video advertising Video emerging channels to $10.6 billion by 2012. Emerging Media integration services Email CPC increase; greater focus on long tail. Triple in 5 years Search
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