This presentation was done for Wordcamp Orange County 2012 at Vanguard University. An introduction to developing an eCommerce website, and the steps that are required to properly plan and execute the project. Learn more at http://www.apptivo.com

1. WordCamp Orange County
June 2nd, 2012
1

2. Who Will Benefit?
 Small Business Owners
 WP Newbies
 Freelancers
 Graphic Designers
 SEO Professionals
 Anyone interested in
eCommerce!
2

3. About the Presenter
 Product manager at Apptivo
 Wordpress developer since 2005
 Ran a web design & IT services firm
 Programming for 10 years
 QA automation engineer for 7 years
 OC native
 Terrible with PowerPoint
3

4. Presentation Breakdown
1. The scenario
2. Gathering the right information
3. Selecting your technology
4. Creating a website plan
5. Making it happen!!!
6. Day-to-day management
7. Future expansion plans
4

5. Yoga, Pilates, and More
A fitness supplies business who sells primarily
Yoga & Pilates equipment.
 No web presence
 Small budget
 1 week deadline

6. Project Scope
 Design, develop, and deploy the
website
 Show general information about
the business
 Allow purchase of product
through the website
 Create a method for users to
contact the business

7. Gather the Right Information
 Lay down clear goals for the project
1. Sell product!
2. Make business appear more trustworthy
3. Get in touch with more customers
 Acquire all branding materials
 Logo
 Company colors
 Organize product inventory
 Name, Description, Photo
 Pricing & Shipping Information
 Website text content

8. Choose Your Weapons
 Required Tech
 CMS
 Payment Gateway
 eCommerce Platform
 Email
 Optional Tech
 Google Shopping
 Shipping Quotes
 API/XML Feed
 SSL

9. Take Care of the Basics
 Domain
 Will SEO be important?
 How will people be accessing
the domain?
 Hosting
 How much traffic is expected?
 How many domains are needed?
 Wordpress support?

10. Form the Site Structure
 Base pages on content that
meets your goals
 Don’t forget pages needed for
eCommerce
 Include pages required for
legal protection
 If a page doesn’t focus on a
goal, it doesn’t belong on the
site (yet)!

11. Select a Website Design
Custom Design Wordpress Theme
 Expensive 1. Install the theme
 Slow 2. …
 Headaches 3. Profit

12. Write the Website Content
 Page Meta Data
 Title, Keywords, Description
 Page Content
 About us page
 Contact us page
 Thank you message(s)
 Blogs
 Don’t forget…
 Bullets are your best friend

13. Organize Your Attack Plan
1. Set up Wordpress
2. Install the plugins
3. Configure the plugins
4. Apply the theme
5. Create pages & insert content
6. Import the inventory
7. QA & Cleanup

14. Make it Happen
Ready, Set, GO!
…Rambo

15. Validating Your Work
Does the website:
 Meet your goals?
 Have bugs?
 Missing information?
Last of all…
Does the customer like it?

16. Todd Miner
Todd@Apptivo.com