The document provides a list of over 50 social media, web, and marketing tools along with their descriptions and websites. The tools are grouped into categories such as managing comments, listening, monitoring and filtering, crowd-sourced content, management, blog platforms, micromedia, social networks, business tools, polls, analysis, video, documents, livecasting, and photos. The tools can help businesses engage customers and prospects across various online channels.

1. Helpful Social Media & Web Tools for Business
Tool Description Website Good for Managing
IntenseDebate A service to enhance and www.intensedebate.com Comments
encourage commenting on your
existing blog by adding features
such as: comment threading,
capability to reply by e-mail, import
& export comments.
Tangler Enables users to embed portable, www.tangler.com Comments
global conversations across the
web, similar to how YouTube
videos are displayed in blogs and
websites.
Technorati A powerful search engine for www.technorati.com Listening
blogs, tracking more than 112
million blogs
Google Alerts Provides e-mail updates on the www.google.com/alerts Listening
latest Google search results,
based on your topic of choice, one
to several times a day.
Social Mention Social media search engines that www.socialmention.com Listening
searche real-time, user-generated
content such as blogs, comments,
bookmarks, events, news, videos,
and more
Radian 6 Widget based monitoring system www.radian6.com Listening
for managing social media.
Ice Rocket A convenient search engine for www.icerocket.com Listening
blogs.
AideRSS An intelligent filtering assistant that http://www.postrank.com/ Monitoring & Filtering
updates your RSS feeds based on
your interests, not just the website.
Google Reader An in-box for the web: subscribe to www.google.com/reader Monitoring & Filtering
your favourite sites and it will
continuously update your in-box
with up-to-the-minute feeds from
those favourites.
Net Vibes Create a home page and add your www.netvibes.com Monitoring & Filtering
favourite sites; it will update your
home page with the newest stories
every time you log in.

2. Bloglines Free online service for searching, www.bloglines.com Monitoring & Filtering
subscribing to, creating and
sharing news feeds, blogs and
other rich web content
Booshaka Monitor how your brand is being www.booshaka.com Monitoring & Filtering
talked about across the social
graph, including Facebook
BlogPulse Search for blog posts by keyword www.blogpulse.com Monitoring & Filtering
Google Blog Search Google’s index of blog posts; www.blogsearch.google.com Monitoring & Filtering
advanced search; excellent for
searching between specific dates.
Serph Track buzz in real time www.serph.com Monitoring & Filtering
Google Trends Shows amount of searches and www.google.com/trends Monitoring & Filtering
Google news stories
Trendpedia Generate cool charts showing the www.trendpedia.com Monitoring & Filtering
volume of discussion around
multiple topics.
eKstreme Blog data is obtained from www.eKstreme.com Monitoring & Filtering
Technorati and the social media
bookmarks come from del.icio.us
Compete Competitor site traffic reports. www.compete.com Monitoring & Filtering
Estimates only of monthly visitor
data; best used on high traffic
sites.
Alexa Comparative site traffic reports www.alexa.com Monitoring & Filtering
including estimated reach, rank,
page views.
BlogFlux Page Rank Indicates Google page rank for a www.blogflux.com Monitoring & Filtering
web page so you an compare
different websites.
Wordtracker Displays average daily search www.wordtracker.com Monitoring & Filtering
Keywords volume of a given keyword or
phrase.
Facebook Lexicon Displays volume of wall postings www.facebook.com/lexicon Monitoring & Filtering
for a specific term(s).
Viral Video Chart Displays the top 20 most-viewed www.viralvideochart.unrulymedia.com Monitoring & Filtering
videos including view counts and
charting.
Adonomics Facebook analytics and developer www.adonomics.com Monitoring & Filtering
application tracking and graphing.
PageRank Checker Shows Google page rankings. www.prchecker.info Monitoring & Filtering
Social Media Monitor Tracks & compares how brands www.monitor.wildfireapp.com Monitoring & Filtering
are performing on facebook &
Twitter.
Openbook Scan mentions of your brand in www.openbook.org Monitoring & Filtering

3. Facebook status updates.
Plancast Subscribe to an RSS feed that www.plancast.com Monitoring & Filtering
alerts you to any new event
matching keywords you’ve
selected. Keep track of
competitors’ events, keep up-to-
date on conferences you may want
to attend or co-sponsor, meetings,
activities.
BackType Alerts Free service that sends e-mail www.backtype.com/alerts Monitoring & Filtering
updates when a chosen search
term is mentioned in a comment
eg: someone trashing your product
in a blog comment. Also shows
twitter influencers who are sharing
related links.
coComment Firefox plug-in helps you keep www.cocomment.com Monitoring & Filtering
track of blog comment threads;
saves you the trouble of checking
back on blogs that don’t offer a
comment notification feature.
WatchThatPage Keeps tabs on any web page you www.watchthatpage.com Monitoring & Filtering
indicate and you’ll receive an alert
any time a change is made to that
page.
Reddit A news site allowing users to read, www.reddit.com Crowd-sourced
vote on, explore and submit news content
stories for inclusion (including stuff
about your own company!)
Digg A news site that surfaces the best www.digg.com Crowd-sourced
of the best of daily news, as voted content
upon by members across the web.
Klout Find, reach, and engage www.klout.com Management
influencers on your brand
Shoutlet Manages social media marketing www.shoutlet.com Management
communications with one platform
for building, engaging and
measuring social media.
Objective Marketer Social media marketing and www.objectivemarketer.com Management
analytics with integrated campaign
management (Twitter, blogs,
Facebook, YouTube), multi-
channel execution, engagement
reports and user management.

4. Wildfire Interactive Platform for easy creation , www.wildfireapp.com Management
implementation & management of
branded interactive campaigns
including: sweepstakes, contest
and give-aways.
Sprout Cloud-based visual authoring www.sproutinc.com Management
software used to build interactive
Engage Ads & Engage Apps that
deliver rich, interactive, and social
content across the web and mobile
devices.
Spredfast Enterprise social media www.spredfast.com Management
management system allowing an
organization to manage, monitor,
and measure its voices across
multiple social media channels.
socialTalk Allows brands to create (text, www.socialTALK.com Management
photos, videos), manage
(customize workflow & approval
process), publish, and measure
their content strategy and posting
schedule.
Crowd Factory Suite of social media marketing www.crowdfactory.com Management
tools include Social Campiagn
which enables marketers to
acquire new customers through
simple social gestures and custom
marketing campaigns while easily
tracking ROI.
Vitrue Works with clients and agencies www.vitrue.com Management
through a Social Relationship
Management (SEM) platform
offering Facebook tabs &
applications, a publishing feature
for Facebook and Twitter and
mobile solutions.
Sprinklr Social media marketing platform & www.sprinklr.com Management
consulting services for consumer &
B2B marketers as well as
agencies. Provides social media
audience research, acquisition,
content promotion, &
measurement tools.
KickApps Self-service social media site www.kickapps.com Management
authoring & social content
management system supporting
video, social networking, social
graph & activity streams, apps &

5. analytics. Enables web publishers
& marketers to develop branded
communities, social applications &
interactive widgets on their
websites and across the social
web.
Postling Local business social media www.postlling.com Management
marketing platform to create
content, stay organized and reach
customers. Free for small biz or
personal use.
HootSuite Social media dashboard for www.hootsuite.com Management
managing social content &
engagement on multiple networks
with team workflow and statistics.
WordPress A blog publishing system www.wordpress.com Blog platforms
Blogger Google’s blog-publishing tool www.google.com/blogger Blog platforms
Technorati Internet search engine for blogs www.technorati.com Blog conversations
with an index of more than 112
million blogs
BoardReader Crawls forums, blog posts, images www.boardreader.com Blog conversations
& microblogs and lets you know
when a new conversation starts
specifically to discuss your brand
or organization.
Comment Sniper Builds targeted traffic to your site www.commentsniper.com Blog conversations /
by giving you the opportunity to be management
the first to comment on relevant
blog posts about your brand or
sector.
Google blogs Google’s blog search engine www.blogsearch.google.com Blog conversations
Arkayne Combines search optimization with www.arkayne.com Blog platforms / Blog
recommended content functionality conversations
– automatically recommends other
blog posts from within the Arkayne
network that are similar to what
you are writing about while other
blogs in the network recommend
posts you write which drives more
traffic to your site. In-depth
analytics & reporting included.
BlogDash Database of bloggers organized by www.blogdash.com Blog management
subject area; easy to navigate;
target which bloggers you’d like to

6. pitch your product to.
Twitter Communities of like-minded www.twitter.com Micromedia
individuals used to share updates,
links, and thoughts in a 140
characters or less.
Tumblr Share text, photos, quotes, links, www.tumblr.com Micromedia
music, videos from your browser,
phone, desktop, e-mail, etc.
Utterz An online text-, video-, or voice- www.utterz.com Micromedia
based discussion service
Seesmic A video microblogging web www.seesmic.com Micromedia
application that gives video and
webcam users easy recording and
uploading capabilities.
Facebook A social networking site; great www.facebook.com Lifestreams/Social
business networking and networks
community potential
LinkedIn Business/professionals social www.linkedin.com Social network
networking site.
MySpace A social networking site. (Quickly www.myspace.com Social Network
being replaced by Facebook)
Ning An online platform where users www.ning.com Social network
create their own social networks
and website
Iminta You and your friends can share www.iminta.com Lifestreams
what you’re into across the various
social networks to which you
belong.
Monitter Twitter monitoring systemenabling www.monitter.com Twitter specific
users to follow their three favourite
topics.
Twilerts Twitter alerts via e-mail www.twilert.com Twitter specific
PostPost Twitter search tool enables you www.postpost.com Twitter specific
search for keywords and phrases
being mentioned by the people
who follow you on Twitter
Jott A voice-to-text transcription www.jott.com SMS/Voice
service; call the toll-free number
and record a 30 second message
and have it e-mailed or texted

7. back to you.
Kwiry Turns text messages into www.kwiry.com SMS/Voice
reminders you can retrieve on-line
Animoto Create professional quality videos www.animoto.com Business
for your business.
Join Me An impromptu online meeting https://join.me/ Business
space for up to 250 people. No
need to physically gather in one
spot; just click-share to download
and run the app and get everybody
on the same page, instantly. No
need for a plane, train, projector or
sandwich platter. Instant on-line
meetings.
Posterous Whether you're blogging your https://posterous.com/ Business
great ideas with the world or
sharing a new real estate listing
with your clients, highly-
customizable Posterous sites are a
simple way to send your message
where you need it.
Vistaprint Offers small businesses everything www.vistaprint.ca or www.vistaprint.com Business
they need to market their
business. We offer high-quality
printed marketing materials,
promotional products and
marketing services.
Campaigner Easily create and send effective www.gotmarketing.com or Business
email marketing campaigns. www.campaigner.com
Flowtown Ann interface to explore the www.flowtown.com Business
socialstreams of your most
influential customers or prospects;
discover who your customers
really are and what they’re doing
and saying on social networks.
Bit.ly URL cruncher. Also includes www.bit.ly Business
dashboard metrics enabling
measurement of number of clicks,
countries clicked from,
conversations around the URL,
etc.
Tiny URL URL cruncher. www.tinyurl.com Business
Curate.Us Install the Curate.Us button to the https://www.curate.us/ Business
bookmarks bar of your favourite
browser and click the link any time

8. you see something on a web page
you want to share via Twitte,
facebook, etc. – a whole page or a
single quote or photo. You can
even add digital sticky notes to
remind yourself why you thought it
was noteworthy. You can’t clip
pages that require log-ins.
Wibiya Configure your custom Wibiya to www.wibiya.com Business
include links that allow site visitors
to translate the page, share the
page on Twitter & Facebook, link
to your YouTube gallery, show a
random blog post and more.
Perfect for blogs, e-commerce
sites, small businesses & more.
Free.
Hello Bar Useful for highlighting a particular www.hellobar.com Business
item on your site on a particular
day or time of day. Easy to install
toolbar at the top of your site page;
free; provides statistics.
PollDaddy Survey software; Create stunning www.polldaddy.com Polls
surveys, polls, and quizzes in
minutes. Collect responses via
your website,
e-mail, iPad, Facebook, and
Twitter. Generate and share easy-
to-read reports.
Survey Monkey Survey software; conduct, manage www.surveymonkey.com Polls
and analyze survey results
Google Analytics www.google.com/analytics Analysis
YouTube Video-sharing site where can www.youtube.com Video
users can upload, view and share
video clips.
Vimeo A video-centric social network site www.vimeo.com Video
which supports embedding,
sharing, and video storage
Wonderhowto Browse, search, or network your www.wonderhowto.com Video
way into the expanding universe of
free video tutorials

9. Docstoc Upload and share documents; all www.docstoc.com Documents
docs can easily be searched,
previewed, and downloaded for
free.
Slideshare Share presentations, documents, www.slideshare.net Documents
and professional videos.
Google docs A free web-based word processor www.docs.google.com Documents
and spreadsheet that enables you
to share and collaborate online.
Qik Allows users to stream live video www.qik.com Livecasting
to the web from a cellphone
BlogTV Service that lets users create live www.blogtv.com Livecasting
video shows and chat with their
audience
Kyte A universal digital media platform www.kyte.com Livecasting
that enables brands and
communities to easily produce live
and on-demand digital content,
distribute it to multiple online and
mobile destinations
simultaneously, engage with an
audience through multimedia
communications, and monetize
their brand assets.
Ustream Free, live interactive web www.ustream.tv Livecasting
broadcasting.
Mogulus A service that enables users to mix www.livestream.com Livecasting
videos in real time to create their
own live broadcast. Blend
webcam, video clips from
YouTube, and your own original
content into your own unique TV
program. When you’re not
broadcasting live you can turn it on
autopilot.
Flickr An image and video hosting site. www.flickr.com Photos
Widely used as by bloggers as a
photo repository; share your
organization’s/business’s photos
for easy access by journalists.
StumbleUpon Allows users to discover and rate www.stumbleupon.com Social bookmarking

10. web pages, photos and videos. A
personalized recommendation
engine that uses peer and social
networking principles.
De.licio.us A social bookmarking service for www.delicious.com Social bookmarking
storing, sharing and discovering
web bookmarks.
Alba Public Relations
PO Box 90047
Huntingdon, Quebec (Canada)
J0S 1H0
(450) 370-8357
april@albapr.ca
www.albapublicrelations.com